Logos - World Customs Organization
Brand architecture for international organizations
"Nothing is more dangerous than an idea when it is the only one you have"
— Alain (Emile Chartier)
(Source: inextremis.be)
"The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark."
— Michelangelo
The main role of Eurogypsum’s name and logotype is to express in the most direct way possible the organization’s area of interest. As the words EURO and GYPSUM fulfil this task, they form the main part of the logo. Clearly composed in a contemporary typeface and “spiced” with green triangles, they create an authoritative, institutional but positive and “human” unit all at once.
