— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others. Each retailer has both physical stores as well as multichannel operations in Europe.
The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.
ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.
To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.
The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.
Located in Brussels, the communication agency develops dynamic websites since 1994.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
A special website acts as a hub for all that is related to your event.
It will become your best touch point for saying everything about your event to your prospective attendees: what will your participants obtain from being there? What will they acquire? Who will they hear from? Who will they meet?
You can tell them all that in a clear and concise way immediately absorbable.
But developing an event website is not enough! You also need to think about how to promote your event.
Here are five simple ideas for digitally promoting your event:
1) Make your website easy to find: target relevant keywords when writing the content of your event website. Linking is important: an easy place to start is by linking from social networks back to your event website.
2) Highlight your Sponsors and encourage a connection between your sponsors and attendees. Your sponsors are a valuable marketing resource.
3) Use Email Marketing: correctly used, they can generate awareness and interest, engage with potential guests, create traffic into your event website and keep everybody updated.
4) Blog about your upcoming event. Thanks that you can share additional information with your prospective attendees and generate interest leading up to your event.
5) Trigger Social Media: establish your particular event hashtag! Make it memorable. Short is always better. Check that it is not already used somewhere.
The European Directe selling Conference is an example illustrating what we have explained: Seldia - the European Direct Selling Association has developed a vibrant conference website with the communication agency, Page in extremis.
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar. The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this happy story.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
More information:
http://www.inextremis.be
« Stories from our work on the ground » is the title of the new digital publication of UNEP in Europe.
The United Nations Environment Programme (UNEP) established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.
UNEP address these by working on seven priority work areas: Climate Change, Disasters and Conflicts, Ecosystems Management, Environmental Governance, Chemicals and Waste, Resource Efficiency, and Environment Under Review.
The digital publication contains a snapshot into each of UNEP work areas through the eyes of their partners and beneficiaries, relying on outcomes from where they matter most.
A summary printed version of the digital publication exists in English and Russian.
The online publication is hosted on the web platform Unepineurope.org
Unepineurope.org is a hub for profiling what the UNEP is doing on the ground, highlighting work with partners, and informing stakeholders.
The digital platform allows disseminating the monthly E-Newsletter summarising the work that UNEP is delivering in the regions or from the regions.
The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.
The platform has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. They help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
Page in extremis has realised major web-based communications projects for many well-known global and European organisations.
For more information:
The 44th annual ASECAP days wear the vibrant colours of Spain
This year, Madrid will welcome the ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.
The ASECAP days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.
The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss sustainability issues related to infrastructure financing, operation, maintenance, safety and the environment while considering how Intelligent Transport Systems contribute to the achievement of the goals set.
The two-day discussions will, therefore, be marked by technical and political sessions with essential information and Q & A about subjects falling under the responsibility of ASECAP’s different Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.
A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP. Furthermore, the REETS and EETS stakeholders will debate on the future of a pan-European interoperable electronic toll system based on the REETS legacy.
Finally, a session on innovative marketing activities of motorway toll operators will be held during which national cases focusing on best practices and added value services for the customers will be brought into the spotlight.
You will find the two-day conference programme on the event website.
The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.
The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.
The report gives an overview of the performance of various aspects of the industry.
The world of work is changing.
The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.
Each of these factors is impacting the demand and supply on the labour market.
The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.
The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.
The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.
Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For a full overview of the report, please visit http://www.ciett.org/economicreport2016/
Discover the EETS Info Platform on internet!
The EETS Info Platform is the unique point of access to all on the internet providing EETS related information.
The info platform:
a) Safeguards the interactive communication between the 28 Member States and the EC regarding the national registers, the EETS domains, the EETS providers, the appointed Conciliation Bodies in the different States, as well as the existing Notified Bodies (NoBos).
b) Provides open to all up-to-date information on the EETS developments contributing to the exchange of best practices and dissemination of relevant information concerning EETS among professional stakeholders.
The EETS Info Platform is a project developed by the European Association of Operators of Toll Road Infrastructures (ASECAP).
The ASECAP members’ networks today span more than 48.000 km of motorways, bridges and tunnels across 22 countries. ASECAP’s purpose is to defend and develop the system of motorways and road infrastructures in Europe applying tolls as a means to ensure the financing of their construction, maintenance and operation.
ASECAP maintains relations with relevant international organisations, the EU institutions and the industry’s stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic, cooperative transport approach.
The communication agency, Page in extremis has developed the internet platform in close collaboration with the ASECAP’s communication team.
Located in Brussels, the communication agency, Page in extremis has realised online platforms for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International organizations, European associations and corporations.
For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be
www.asecapdays.com is online!
The ASECAPDAYS’ website is now updated for 2016.
The 44th annual ASECAP Study and Information Days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.
A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks today span more than 46.000 km of motorways, bridges and tunnels across 21 countries.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.
This collaboration includes the elaboration of digital and print communication media.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://www.inextremisdigital.be
Discover UNEP in EUROPE 2015 Year in review!
The year 2015 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication highlights twelve key achievements, projects and activities of the UNEP.
UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.
The following topics are in the spotlights:
- Green Economies shown to trump business as usual
- Organic agriculture under the spotlight
- Sustainable actions, technology and visions take stage for World Environment Day
- Mountain Adaptation Outlook series launched at COP21
- Powering cities with sustainable energy
- Reinforcing collaboration in Central Asia
- Developing biodiversity indicators across the region
- Ensuring a collective commitment for the Caspian Sea
- Environment and security: a fragile relationship
- Strengthening the science-policy interface: the Pan-European GEO assessment
- European CEO among Champions of the Earth
- Advancing regional partnerships
The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://unepineurope.org/year-in-review-2015/
http://www.inextremisdigital.be
LightningEurope under the spotlight!
LightingEurope is the industry association that represents the lighting industry in Europe.
The association is the voice of more than 1000 lighting companies who employ more than 100,000 people over Europe.
The daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightningEurope focuses mainly on three areas:
Energy & Environment
By supporting the phase-out of inefficient light sources, the European lighting industry has contributed actively to the energy saving and environment policies and strategy of the EU Commission.
LightningEurope will further support the legislators shaping the EU legislations like the Ecodesign “One Lighting Regulation”, the new Energy Labelling Regulation proposal, the Energy Performance of Buildings Directive revision and others.
Growth
Growing the business of the Lighting Industry in Europe and at a global level is one of the pillars of the work of LightingEurope.
Beyond
With technical trends like digitalization, miniaturisation, integration of products to systems or connecting and controlling things via the internet, LightingEurope is looking at lighting beyond the task of illumination.
Digitalized lighting can be a source of information, communication (IT) network and enabler of human well-being.
LightningEurope has selected the communication agency, Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating an integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.
1) Begin by performing an audit of your organisation social presence by using traditional search engines.
2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…
Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.
Building an intelligence component into your social media programme gives your organisation a central tactical edge.
The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.
As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…
Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.
Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.
Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation obliges to have partners.
That is why, organisations needs to communicate with existing and potential partners. They need tools for that.
UNEP in Europe is a hub for profiling what the United Nations Environment Programme (UNEP) is doing on the ground, highlighting work with partners, and informing stakeholders.
UNEP in Europe is the digital platform allowing the United Nations Environment
Programme to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.
The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.
UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.
The web platform “www.unepineurope.org” has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be
Source: http://www.inextremis.be
During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).
A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.
Such systems of content management provide procedures to manage workflow in a collaborative environment.
With a CMS, you can easily modify your event program and the speakers profiles. But more than that you can also communicate with your attendance before, during and after the event. This continuous flow of communication allows you to give a real interactive experience to your public and create with them a strong feeling of loyalty.
With the communication agency, Page in extremis, Seldia - the European Direct Selling Association has develop a vibrant conference website based on a CMS.
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.
The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.
Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.
Page in extremis is a communication agency specialised in communication for International Institutions, European associations and corporations which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world.
This impressive effect is now commonly seen as part of the scrolling feature of a web page.
Technically speaking, the parallax affect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth and an interesting browsing experience.
The parallax effect is very efficient when you want to quickly and easily convey information in a very structured way. For instance, it can be successfully used when you want to display the usual section of a website: “about us”.
In the CER website, the parallax effect is the option chosen for presenting the association at once.
Interested to live this interactive experience, please visit: http://www.cer.be/about-us/who-we-are
The CER website has been designed and developed by the communication agency, Page in extremis. The communication agency is also in charge of the rebranding of the European Association.
CER, the Community of European Railway and Infrastructure Companies brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.
CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be
Source: http://www.inextremis.be
In the new European Banking Federation (EBF) online publication, Wim Mijs, the Chief Executive states: “I am a great believer in digital. For me my life is digital. If it is not on my phone it does not exist. All of our lives are becoming more and more digital. This is what brings growth to our economy”.
That is one of the reasons for which Wim Mijs is a fervent supporter of the European Commission’s plans on the Digital Single Market.
In order to make this support real, The EBF wrote a blueprint and a digital report “not a bulky one with a grey cover but with a fresh design, infographics and multimedia”.
The EBF’s Blueprint on Digital Banking aims at helping to understand more effectively the digital transformation initiated by banks more effectively.
The EBF Blueprint focuses on the challenges and opportunities in retail banking. It also explains why banks should be considered as strategic players in the Digital Single Market (DSM).
The EBF, as representative of the European banking industry, is committed to accompanying banks in this transformation. Namely, to discuss with European institutions the reality of a regulatory environment conducive to establishing secure, reliable and efficient digital banking services.
In addition, the EBF, in its commitment to generating a single market for financial services and to supporting policies that foster economic growth, is the obvious strategic partner in the creation of an ambitious Digital Single Market.
The EBF, as the voice of the European banking sector unites 32 national banking associations in Europe which together represent some 4,500 banks - large and small, wholesale and retail, local and international - employing about 2.5 million people.
EBF members represent banks which make loans available to the European economy in excess of €20 trillion and securely handle more than 400 million payment transactions per day.
If you need to know more, the information is available here: www.ebfdigitalbanking.eu
The online publication has been designed and developped by the communication agency Page in extremis.
The result is a vibrant and impactful digital publication which was made within an intimate dialogue framework involving the communication agency’s creative team and EBF’ communication team.
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
Source: http://www.inextremis.be
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
Looking for a Partner?
Ask for an Agency Presentation!
page@inextremis.be
Thank you!