Communication Agency Brussels - Your Partner in Design and Brand

10 years for the programme Wine in Moderation: what an achievement!

From the very beginning in 2008, the Wine in Moderation programme has aimed to make a measurable contribution to the way people approach the wine, and to reducing the abuse of alcohol.

The progress made has been recognised and referenced as good practice by national, European and international authorities, but with success comes responsibility.

Wine in Moderation programme continues to gain momentum and has been established as the reference in Sustainability and Social Responsibility within the worldwide wine business.

The WiM Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages conveyed by the Association and their visual expressions.

Located in Brussels, Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

More information:
http://www.inextremis.be

Happy Birthday, Child Focus!

Child Focus was born 20 years ago on March 31, 1998.
Over the past years, the foundation has handled no less than 67,913 cases including 21,360 fugues, 6,003 international parental abductions, 10,488 disappearances of unaccompanied foreign minors, 468 abductions by a known third and 55 abductions or attempts by an unknown third party.

In addition to the treatment of 23,767 reports of suspected child pornography, Child Focus intervened 1,380 times in cases of sexual exploitation of minors.

Today, the Belgian organisation remains vigorously active in the fight against disappearance and sexual exploitation in cooperation with the police, the judiciary and the welfare sector.

“The real challenge remains to eradicate the disappearances and the sexual exploitation in the world,” said Heidi De Pauw, Director-General for Child Focus. That explains why, in the years to come, Child Focus will focus more than ever on the prevention of these phenomena through prevention and awareness actions.

The communication agency Page in extremis wishes a happy anniversary to the Belgian association.

In 2006, Page in extremis had started to collaborate with Child Focus. During many years, the creative team developed various publications and annual reports in close collaboration with the Child Focus’ communication team, and in particular with two exceptional people, Maryse Rolland and Daniel Cornelis.

In 2012, the communication agency updated the visual identity of the association and defined with Dirk Depover, Chief Communication Officer, all the rules for using the various visual components of the Child Focus identity within the framework of a valuable and easy-to-use graphic chart.

Thus, we can say in a certain way that this long-term collaboration marked the DNA of the communication agency.
Page in extremis is very proud and honoured to had had the chance to contribute to a piece of the story of Child Focus.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
http://www.inextremis.be

Zoom on a rebranding

After 60 years of history and technological revolution, the home appliance sector in Europe is now represented by the fully modernised association APPLiA.

The significant change was celebrated by more than 200 policy makers, manufacturers, NGOs and other stakeholders on 7th March at the belVUE museum in Brussels.

The renaming and the rebranding is the result of a successful one-year process handled by the APPLiA team in close collaboration with the communication agency Page in extremis.

The preliminary works started with an identity audit and two surveys targeting each the internal and the external stakeholders of the association. Then the effort concentrated on the definition of an effective brand strategy and its alignment with the strategy of development of the organisation.

A series of video capsules with interviews of the APPLiA staff that highlight the fundamentals of the rebranding is available. You can discover the first two at the following links:

https://www.youtube.com/watch?v=EzB5r2mlLgo
https://www.youtube.com/watch?v=ZY8bNmL-iSw

If you want to feel better the spirit of the new brand, here is the launching video:
https://www.youtube.com/watch?v=G2ocWYrDAek

Experience or relive the first hours during the launching event, click here for the wrap-up video:
https://www.youtube.com/watch?v=NJgGLCdA8mI

Living the new brand, browse the APPLiA brand new website: http://www.applia-europe.eu

Your organisation needs to differentiate to stand out from the crowd.  But being different is not enough; you also need to be relevant.
Your brand identity should express what your organisation stands for. To succeed you need a reliable partner.
One who brings experience, enthusiasm and perspective to the table.

Page in extremis turns brands into valuable assets and ensure that they are in alignment with your strategic objectives.
The communication agency has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
http://www.inextremis.be