Quote
December 05, 2016
"Remember that what you’re always looking for in branding is a beautiful combination of distinctiveness, authenticity, and compelling story. Those three elements give us the clue to establishing and using values"

— S. Middelton in Build a brand in 30 days

Tags: Communication Agency Brussels corporate communication institutional communication Branding brand engagement brand value

Quote
October 08, 2015
"Symbols have an enormous capacity to carry multiple, even contradictory meanings that can be fluid in the face of change. But remember that it is the act of making meaning together rather than the precise meanings made that produces brand value"

— M. J. Hatch and M. Schultz in Taking Brand Initiative - How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Tags: Branding Brand Strategy brand value Visual Identity - Creation logo design rebranding process Brussels based communication agency corporate communication institutional communication