Photo
February 11, 2015
Page in extremis helps you clarify and segment your audiences, refine your messages architecture and identify the best digital touchpoints with your brand (including social media). Our workshop will help you improve your ability to generate excellent...

Page in extremis helps you clarify and segment your audiences, refine your messages architecture and identify the best digital touchpoints with your brand (including social media).

Our workshop will help you improve your ability to generate excellent content to attract targeted stakeholders, understand what impact your communication activities are having on your organisation and optimise your digital communication strategy for maximum effectiveness and growth.

- Identify and reach your audience;
- Analyze a variety of digital tools (websites, emails, social platforms);
- Connect with your audience through social channels;
- Putting together a complete and compelling digital communication strategy, using all of the tools covered.

Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team.

The agency is based in Brussels and has 20 years of experience.

We build brands and strengthen the reputation of leading corporations, institutions and associations.

For more information please visit our website: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process digital strategy digital presence

Quote
February 10, 2015
"Articulating a theory of change sheds additional light on the roles of different actors in an ecosystem, and can help an organization identify its unique role and at which point(s) collaboration might be helpful in implementing the overall mission"

— N. Laidler-Kylander and J. Shepard Stenzel in The Brand Idea

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process digital strategy digital presence

Quote
February 02, 2015
"When conducting an audit, designers should first determine what areas they will benchmarking. Will it be solely the visual design, or the messaging? Criteria for deciding what makes one piece more effective than another should also be agreed upon at the outset of discussions"

— D. Holston in The Strategic Designer — Tools and techniques for managing the design process

Tags: Brussels based communication agency corporate communication institutional communication branding process Brand Strategy Branding

Quote
January 13, 2015
"Join online communities and make use of other online sources of information to listen to what’s being said about your brand by people who have the power to influence those you’d like to attract"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world 

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy digital strategy branding process

Quote
January 07, 2015
"Brand Democracy refers to the extent to which an organization engages its board, staff, members, participants, volunteers, supporters, and other stakeholders in both defining and communicating the brand identity"

— N. Laidler-Kylander and J. Shepard Stenzel in The Brand Idea — Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Tags: Brussels based communication agency corporate communication institutional communication branding process Visual Identity - Creation visual identity - rebranding

Quote
December 09, 2014
"There are shapes, sounds, scents, juxtapositions, and patterns that push our emotional buttons no matter who we are, where we live, or what we believe in"

— M. Neumeier in The DesignFul Company — How to build a culture of nonstop innovation

Tags: Brussels based communication agency corporate communication institutional communication innovation branding process Creativity - Brand strategy

Quote
November 27, 2014
"The creative team is usually made up of a copywriter (words) and an art director (pictures). Don’t worry if you’re still unsure which role fits you best. They overlap. More often than not, a great art director has the potential to be a great copywriter, and vice versa"

— P; Barry in The Advertising Concept Book — A complete guide to creative ideas, strategies and campaigns — Think Now, Design Later

Tags: Brussels based communication agency corporate communication institutional communication branding process Creativity - Brand strategy creative process creativity excellence

Quote
November 25, 2014
"The most powerful tool designers have to work with is not a design skill; rather, it is the ability to ask meaningful questions and expand his understanding of client’s business and goals"

— D. Holston in the Strategic Designer — tools and techniques for managing the design process

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process visual identity - rebranding

Quote
November 21, 2014
"It is not possible to define terms without knowing who you’re talking to. “Modality manager” may seem like gibberish to a layperson, but it is crystal clear to a hospital administrator. Take the time to list and prioritise the key audiences fo your brand"

— S. Lerman in Building better Brands — A comprehensive Guide to Brand Strategy and Identity Development

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy Branding branding process

Quote
November 19, 2014
"For most brands, the creative process begins with a verbal identity for the brand: its name, special words, a brand sentence, a tagline, or a concept statement"

— C. Kaputa in Breakthrough Branding — How smart entrepreneurs and intrepreneurs transform a small idea into a big brand

Tags: Brussels based communication agency corporate communication institutional communication branding process Creativity - Brand strategy

Quote
November 18, 2014
"The internet has created a transparent world, and consumers can see everything having to do with your brand. Consider good deeds to be brand touch points on the customer’s journey. Take advantage of your good works and your brand’s moral core to reinforce your brand’s relevant differentiation"

— A. P. Adamson in BrandDigital — Simple ways top brands succeed in the digital world

Tags: Brussels based communication agency corporate communication institutional communication Branding Brand Strategy branding process visual identity - rebranding

Quote
September 10, 2014
"Connecting work on the brand to work on an organization’s strategy means that decisions about the brand are not made solely within the confines of communications and marketing departments, but must involve the organization’s leadership, board, and executive team"

— N. Laidler-Kylander and J. Shepard Stenzel in The Brand IDEA

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process visual identity - rebranding

Photo
September 09, 2014
EUREAU, the voice of Europe’s drinking water and waste water service operators has a new brand identity and a new slogan: “Water Matters”. The EurEau’s mission is to resolve shared water challenges and helps sustain Europe’s water heritage for...

EUREAU, the voice of Europe’s drinking water and waste water service operators has a new brand identity and a new slogan: “Water Matters”.

The EurEau’s mission is to resolve shared water challenges and helps sustain Europe’s water heritage for generations to come.

EurEau engages with policymakers to support a European legislative framework that best enables the provision of efficient water services for all uses. EurEau acts as a unique industry-wide knowledge-sharing and networking platform for Europe’s drinking water and waste water professionals. 

Water is a precious, life-giving and shared resource. Encouraging responsible approaches to water use is the best way to value and protect Europe’s water and ensure its availability, both now and in the future.

Water services coverage differs across Europe. Overall, more than 95% of the population in EurEau member countries are connected to drinking water services, while 84% of the population are connected to waste water collection services.

The rebranding of EurEau is the result of an exciting collaboration process between EurEau and Page in extremis.

Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a dynamic organizational process. Branding clarifies and establishes the direction and the clarity of purpose for an organization’s important asset: its visual identity.

The objective is to speak with one consistent voice that embraces the brand’s essence.

A strong brand, sustained by a focused strategy, clearly and consistently delivers the message your target audience wants to hear, and does so across all touch points.

A strong Brand Strategy enables you to do more with less!

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Source: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process visual identity - rebranding Graphical Chart

Quote
July 01, 2014
"Brand are also about messages — strong, exciting, distinct, authentic messages that tell people who you are, what you think, and why you do what you do"

— I. Mootee in 60 Minute Brand Strategist

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process visual identity - rebranding

Photo
July 01, 2014
If an organization wants to be regarded in a certain way, everything must support that desired identity. Branding is a dynamic organizational process. Branding clarifies and establishes the direction and the clarity of purpose for an organization’s...

If an organization wants to be regarded in a certain way, everything must support that desired identity.

Branding is a dynamic organizational process. Branding clarifies and establishes the direction and the clarity of purpose for an organization’s important asset: its visual identity.

The objective is to speak with one consistent voice that embraces the brand’s essence.

FIEC speaks for the European construction industry. 

Through its 33 national member federations in 29 European countries, FIEC represents, without discrimination, construction enterprises of all sizes, from all building and civil engineering specialities, engaged in all kinds of working methods.

FIEC is the “Social Partner” representing employers in the European Sectoral Social Dialogue “Construction”.

Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Source: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy branding process visual identity - rebranding