"A brand strategy is not the consequence of planning, but the opposite: it’s the starting point"
— I. Mootee in 60 minutes Brand Strategist - The Essential Brand Book for Marketing Professionals
"First of all, having enthusiastic consensus among senior brand stakeholders is nothing short of gold dust, because it not only makes a clear statement of unity of purpose to the rest of the organization but also eliminates, or at least minimizes, future potential conflict about the future direction of the brand"
— M. Llewelllyn-Williams in Brand Mechanics — The art and science of building brands
"All brands need to establish visibility, purpose, meaning, and credibility to be considered relevant in a category. Through innovation, an organization can elevate itself above its competitors and render them largely irrelevant to consumers"
— I. Mootee in Design Thinking for Strategic Innovation — What They Can’t Teach You at Business or Design School
The Centre for Equal Opportunities and Opposition to Racism has developed a programme based on diversity.
The Centre is a public Belgian institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment, on the basis of legally stipulated criteria.
The Centre reports regularly on the sectors that are most directly influenced by diversity: employment, housing and education. Every two years, a barometer concerning one of these three sectors is published.
Page in extremis, a communication agency specialised in corporate and institutional communication, has defined the visual identity of the programme. A logo and a series of rules were created. A graphical chart compiles the main guidelines.
The successful branding process was followed in close collaboration with the Centre’s communication team.
The Brussels-based communication agency Page in extremis can help you establish a new branded programme or refresh your existing brand.
More information: http://www.inextremis.be
"The Rescuer is driven by the need to be help. By providing support in dire situations, the Rescuer’s sense of purpose is fulfilled"
— M. P. Hartwell and J. C. Chen in Archetypes in Branding - A toolkit for creatives and strategists
"The design process starts with leadership agreement on what the organizational vision/mission, values/operating principles, strategies, objectives and tactics are"
— N. Stanford in Guide to Organisation Design — Creating high-performing entreprises
"Anything can be measured. If a thing can be observed in any way at all, it lends itself to some type of measurement method"
— D. W. Hubbard in How to Measure Anything - Finding the value of “intangibles” in Business
"The key to maximizing the effectiveness of your copy and design is to understand what type of skills you need for different projects, and have access to a talent pool. Once you have the right resource in place, a well-written creative brief should give your creative resource the understanding they need to do their job"
— in The Strategic Marketing Process - How to structure your marketing activities to achieve better results
"An examination of symbols invariably leads to inquiring about all of the company’s locations and the target groups they serve. It involves asking how space, color, lighting, and symbols are being used by the company in all locations to express the identity of the company"
— C. van Riel and C. Fombrun in Essentials of Corporate Communication — Implementing practices for effective reputation management
"Specifically, we look to see what functional and emotional needs are being left unfulfilled. Then we set out to discover the extent to which any of these needs presents an opportunity for the brand in question"
— J. Signorelli in StoryBranding — Creating standout brands through the power of story
A key strategic point for branding strategy is Brand Architecture.
Brand Architecture refers to the hierarchy of brands within an organization (How the Brand can create value across multiple activities and services?).
Page in extremis can help you clarify and express your brand identity into clear and efficient systems.
Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication.
The multidisciplinary team creates and refreshes identities and help brands innovative.
Source: http://www.inextremis.be
"Archetypes are a powerful tool that when accompanied by accountability and compassion can increase the greater common good"
— M. P. Hartwell ans J. C. Chen in Archetypes in Branding, A Toolkit for Creatives and Strategists
NOHA has an invigorating new visual identity and a refreshed logo!
NOHA is an international association of universities with the aim to enhance professionalism in the Humanitarian sector, by promoting Humanitarian values and providing certificated high level courses, as well as promoting research and policy papers on key humanitarian issues.
NOHA is supported by the EU through DG Humanitarian Aid & Civil Protection - ECHO and DG for Education and Culture.
The new identity has been developed by the communication agency, Page in extremis. During the process, the Human Centered Approach has been the core idea for the visual design development.
Alongside the logo, a new tagline has been defined: “A Commitment to Humanitarian Excellence”. The new website will be soon published.
Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication. The multidisciplinary team creates and refreshes logos and innovative brands, and developes digital and classic media.
Source: http://www.inextremis.be
"Understanding and embracing the essence of an organization is at the heart of branding"
— C. Onaindia & B. Resnick in Designing B2B Brands
"Like other management systems that operate continuously in organizations, a corporate identity process should be developed which allows for the regular re-evaluation of perceptions of the organization by its important audiences, and for the re-formulation or re-establishment of the company’s vision when it has been forgotten or become outdated"
— Financial Times in Corporate Identity Audit, a company self-assessment tool.
