"Cross-pollinators can create something new and better through the unexpected juxtaposition of seemingly unrelated ideas or concepts."
— Tom Kelley and Jonathan Littman in “The Ten Faces of Innovation”, explaining how to beat the Devil’s advocate.
(Source: inextremis.be)
"But we also need sessions dedicated to the creation of possibilities. A place where the imagination is allowed to roam free and generate a plethora of ideas, from which innovation can be born."
— “Read This Before Our Next Meeting” by Al Pittampalli
(Source: inextremis.be)
"Packaging, as a key component of brand design, had always attracted me."
— Sergio Zyman, Mexican marketing executive regarded as one of the greatest marketing blunders of all time.
(Source: inextremis.be)
194,672 is the record number of lights on a Christmas tree, which was achieved in Belgium in 2010.
Page in extremis, a corporate and institutional communication agency based in Brussels, wishes you a Merry Christmas and an Happy New Year 2012 !
We thank our customers for the trust they have given and that they keep giving us in 2012.
We also thank our team for the creative energy they have shown, and wish them and their families joy and happiness.
(Source: inextremis.be)
"Starting a book is easy, but somewhere in the middle you can be unsure of how far you are. A simple progress bar, with an X to mark the spot, can tell you exactly how far you’ve gotten, and how much more you have to go. Digital books require such display…"
— John Maeda in “The Laws of Simplicity”
(Source: inextremis.be)
"Eliminate a logo, and what’s left? This is a very important question because most brands are so much bigger than their logos."
— Martin Lindstrom in “Brand Sense”
(Source: inextremis.be)
"A high percentage of effects in any large system are caused by a low percentage of variables"
— Pareto’s Principle
(Source: inextremis.be)
"I like to be on the edge of the possible"
— Jorn Utzon, architect
(Source: inextremis.be)