— K. M. McDonald in The 7 stage of highly effective event management & production — Best practices for corporate event managers
Are you with us? #ceced60
The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels.
The Social Media Campaign on the CECED’s 60th Anniversary has already started: a mini-website is online as a central information point, and during the coming months a series of teasers will be share on CECED’s twitter account.
The campaign is an excellent opportunity to witness the tipping point where the past meets the future.
Did you know that innovation in household appliances has radically revolutionised the lifestyle of every European citizen?
As the CECED’s Director General, Paolo Falcioni once stated: “ I would agree with the South Korean economist, Ha-Joon Chang who claimed that the washing machine had been a more important invention than the Internet”.
Interested in the influential innovations of the sector during the past 60 years? Stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even join the conversation through @CECED_Europe!
CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances. CECED has 20 Direct Members and 26 National Associations covering 25 countries.
The home appliance industry is a major European economic player.
The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the CECED’s team.
Page in extremis realises major web-based communications projects for many well-known European institutions and associations.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be
AmCham EU won the “Best Professional Body of the Year” and “Best Trade Body Campaign” for the Single Market study campaign at the European Public Affairs Awards (EuroPAwards) 2017.
EuroPAwards 2017 was organised in collaboration with the International Communications Consultancy Organisation (ICCO), the European Centre for Public Affairs (ECPA), Society of European Affairs Professionals (SEAP) and the European Public Affairs Consultancies’ Association (EPACA).
The communication agency Page in extremis is happy to have participated in the AmCham EU campaign through the creative development and the production of the central study entitled “The EU Single Market: Impact on Member States”.
The study was developed both as a printed publication and as a web platform made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.
Page in extremis realises major web-based communications projects for many well-known European institutions and associations.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, eye-catching publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.amchameu.eu/singlemarket
http://www.amchameu.eu/news/amcham-eu-wins-‘best-professional-body-year’-and-‘best-trade-body-campaign’-awards
http://www.inextremis.be
— L. Percy in Strategic Integrated Marketing Communications
Did you know how the Adecco Group contributes to the integration of refugees in the labour market?
According to the UN Refugee Agency (UNHCR), the number of people displaced globally by conflict has reached a staggering high of 60 Million. These asylum seekers had to leave their lives behind – and start anew.
In 21 EU member states, an asylum seeker has to wait six months or longer before being allowed to work. These long waiting times translate into delayed integration into society.
On EU average, it takes between five and six years to integrate more than 50% of humanitarian migrants into the labour market and as much as 15 years to reach a 70% employment rate.
Refugees have a high risk of being unemployed, and if they are working, they usually work below their level of qualification.
The Adecco Group wants to contribute to the labour market integration of refugees. An online campaign has been developed to attest how the group helps to provide jobs and job training for those in need.
In close relation with the communication team of the Adecco Group, Page in extremis has developed a micro-site completed with a set of teasers to diffuse on the social media.
The Adecco Group wants to match talented people with the job opportunities and employers they’re looking for. On any given day, they connect over 700,000 people across 60 countries with fulfilling opportunities that make the most of their skills now and enable them to develop new expertise for the future.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Interested in a digital approach for your campaign?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The multidisciplinary team helps organisations communicate with their stakeholders and convey their messages through digital solutions.
For more information:
http://www.adeccogroup.com/sustainability/social-responsibility/european-refugee-welcome-crisis/
http://www.inextremis.be
http://www.inextremisbranding.eu
http://www.inextremisdigital.eu
— J. Mahoney in Strategic Communication — Campaign Planning
Be.exemplary has rewarded 10 architectural projects!
Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics which constitutes the public challenge in Brussels — architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The objective of Be.exemplary was to select projects whose the concrete realisation was expected in the short and medium terms. The approach proposed was intentionally opened and aims innovation.
Met in November 2016, a jury of experts has analysed all the nominations and designated the ten projects winners among those who offered the most relevance in function of their exemplarity, of the site considered, the context, of the issues and the means implemented.
Here is the list of the 10 awarded projects:
1. CROIX DE FEU
2. BUDA
3. QUATRE VENTS A TOUS TEMPS
4. RENOVATION DE LA TOUR BRUNFAUT
5. QUARTIER HELMET
6. VRIJE UNIVERSITEIT BRUSSEL - PISCINE
7. Complexe CENTR’AL
8. CITÉ VAN MEULECOM
9. LYCÉE MARIA BOODSCHAP – GYMNASE
10. ILOT DE SPIEGEL
For a detailed overview of each project, please visit: http://beexemplary.brussels
The Region of Brussels-Capital (RBC) has entrusted the promotion of the Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed a multichannel communication campaign: a website containing explanatory video capsules was released. The web platform is linked with social media and includes an E-news system. Press releases and a particular toolkit are available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that makes brands conversational, helps organisations convey their message and engages with their stakeholders.
For more information:
— C. Rose in How to Win Campaigns — Communications for change
— I. Moderandi in The Strategic Marketing Process — How to structure Your Marketing Activities to Achieve Better Results
A model for digital campaigns: the Parallax Scrolling Webpage
The parallax mini-websites trend will continue to 2017, with its impressive effect at the scrolling feature of a web page.
Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience.
The parallax effect is very efficient when you want to convey information quickly and comfortably in a very structured way.
Discover as the messages of the campaign “A Better Deal For Motorists” are well communicated on the dedicated mini-site of the FIA Region I.
In close relation with the FIA Region I communication team, the communication agency Page in extremis has developed the digital tools of an integrated multichannel communication campaign.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
Page in extremis has realised major web-based communications projects for many well-known global and European organisations.
For more information:
€ 107,9 Billion surplus income from road transport re-invested into society. The Governments are making a major surplus on road transport revenue.
European motorists deserve a high-quality road infrastructure to which they are already contributing.
Rather than new or increased charging on road users, governments should look to revenue that is already available for funding the road network.
That’s is the central idea of the campaign “A Better Deal For Motorists” launched by FIA Region I.
The communication campaign is composed of a mix of digital and classic touch points: a web page, a video, a series of social media teasers from one part, and a full study and a report on the other hand.
FIA Region I has developed the design and the production of the campaign supports in collaboration with the communication agency Page in extremis.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by a clear and concise graphical guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, events, publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
For more information on “A Better Deal For Motorists” campaign:
http://www.fiaregion1.com/en/fia_region_1/forms/betterdeal.htm
— I. Moderandi in The Strategic Meeting Process — How to Structure Your Marketing Activities to Achieve Better Results
— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
Fit for the Market (F4M) is up and running!
“Fit For Market” (F4M) is part of the 11th intra-ACP indicative programme (2014-2020) between the European Union and the ACP Group of States.
The specific objective is to enable smallholder farmers, producer groups, farmer organisations, and micro, small and medium enterprises, to access international and domestic fruit and vegetable markets by complying with SPS issues and market requirements, in a sustainable framework.
The aim is to support these companies so that they can benefit from current and future opportunities on international, regional and national markets.
F4M is due to be rolled out over five years (2016-2020) with a total budget of € 25 million (of which € 20 million from the European Union).
F4M comes within the scope of COLEACP’s mission to “develop an agricultural and food product sector (especially fruit and vegetables), that is inclusive and sustainable, primarily in the ACP States and between these countries and the European Union”.
The first half of 2016 was marked by the end of the activities of COLEACP’s two flagship programmes, PIP2 and EDES.
Thanks to the resources made available by the EDF for these two Programmes between 2010 and 2015, companies supported by COLEACP benefited from a 62% turnover increase, creating thereby 100,000 jobs.
Results that paved the way for F4M.
For more information about PIP2 and EDES, you can refer to the COLEACP annual report 2015.
The publication has been designed and produced by the communication agency, Page in extremis in close collaboration with the COLECAP communication team.
Page in extremis helps create and develop each of your publications as an appendage of larger strategic communication plans.
Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team build brands and strengthen the reputation of global corporations, leading institutions and European associations.
More information:
http://www.coleacp.org/en/system/files/file_fields/2016/06/09/2015coleacpannualreport-web_0.pdf
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.
The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.
The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels: architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
We make brands conversational, help organisations convey their message and engage with their stakeholders.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For the Be.exemplary, please visit http://beexemplary.brussels
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
Looking for a Partner?
Ask for an Agency Presentation!
page@inextremis.be
Thank you!