Communication Agency Brussels - Your Partner in Design and Brand

The history of the WCO began in 1947 when the thirteen European Governments represented in the Committee for European Economic Co-operation agreed to set up a Study Group. This Group examined the possibility of establishing one or more inter-European Customs Unions based on the principles of the General Agreement on Tariffs and Trade (GATT).

In 1948, the Study Group set up two committees - an Economic Committee and a Customs Committee. The Economic Committee was the predecessor of the Organization for Economic Co-operation and Development (OECD), the Customs Committee became the Customs Co-operation Council (CCC).

In 1952, the Convention formally establishing the CCC came into force. The Council is the governing body of the CCC, and the inaugural Session of the Council was held in Brussels on 26 January 1953.

Representatives of seventeen European countries attended the first Council Session of the CCC.

After years of membership growth, in 1994 the Council adopted the working name World Customs Organization, to more clearly reflect its transition to a truly global intergovernmental institution. It is now the voice of 180 Customs administrations which operate on all continents and represent all stages of economic development.

Today, WCO Members are responsible for processing more than 98% of all international trade.

Since 2004 the communication agency Page in extremis is an official provider of the WCO. The agency provides Annual Reports, Publication, digital publications, the WCO magazine, Powerpoint presentations and videos.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, astounding publications and innovative digital solutions.

4) The creative development and production of innovative communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

The wine in moderation: a whole programme!

By assuming leadership in urging moderation and responsibility in wine consumption, the wine sector helps prevent alcohol abuse and misuse by enabling young people and adults to make responsible and informed decisions to support a sustainable lifestyle.

The primary objective of the “Wine in Moderation Programme” is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are passed through information campaigns, targeted communication materials, etc. and cover topics like healthy attitudes towards wine, the risks associated with hazardous and harmful consumption, the wine culture in general, etc.

The campaigns are planned and developed by national coordinators in collaboration with other national stakeholders and respect the different legislative restrictions as well as the culture and traditions of each country.

They are adapted based on specific events, and can be developed in various forms (broad, tailor made, online/offline, TV, etc.).

The “Wine in Moderation Programme” has seen the emergence of many tailor-made campaigns at a national level in the last couple of years.

In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information:

http://www.inextremis.be

Aluminium is infinitely recyclable in diverse European languages

The “must have” booklet entitled “Recycling Aluminium: A Pathway to a Sustainable Economy” has been translated and produced in several European languages.

Aluminium remains unchanged no matter how many times it is processed and used. Therefore, it can be considered as a material with immutable characteristics, one that is not consumed, but used over and over again, without the loss of its essential properties.

The association “European Aluminium” represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.

The production of the brochure language versions is the result of the collaboration between the communication team of European Aluminium and the strategic communication agency, Page in extremis.

Located in Brussels, the communication agency, Page in extremis has realised multilingual reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.

For more information:
http://www.inextremis.be

Hi Digital World! Bye-bye Print?

While each media channel has its advantages and disadvantages, newspapers and magazines have some pros about digital forms.

- Newspapers and magazines have devoted readers: they can stay in houses or offices for months or years while digital can disappear into cyberspace.

- Readers are more engaged when reading printed material than websites, which are often skimmed.

- There is something about print that gives a sense of legitimacy.

In fact, it is a nonsense to create a competition between the digital communication and the print. Both present different advantages depending the part of the audience you are targeting.
The best way to communicate with your entire audience is to utilize as many channels as possible; this should not exclude print.
Print still maintains its stance as a powerful and necessary component of a communication campaign.
Finding the right balance between various media will ensure you a larger diffusion of your important messages.

The World Customs Organization apply very well this dissemination strategy: WCO News is the magazine of the organisation and is distributed free of charge in English and French to Customs administrations, international organizations, non-governmental organizations, the business community and other interested readers.

The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.

In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

FIEC’s 10 proposals to tackle climate change

During the COP21 international summit in Paris, FIEC was co-hosting its own climate change event a few miles away, with its French member federations.

FIEC speaks for the European construction industry.
The European construction industry contributes 8.8% to the EU GDP and employs 14.1 million people in 3 million enterprises, most of which are SMEs with less than 20 operatives.

This wide-ranging representativeness of FIEC is officially recognised, and since the creation of the European Sectoral Social Dialogue “Construction” in 1999, FIEC has been the Social Partner representing employers.

Aware of the challenge that climate change implies for European territories and citizens, the European construction industry, from SMEs to global companies, supports the European Union objectives to limit the extent of global warming to 2°C up until 2050.

Closing the conference, FIEC President, Mr Johan Willemen, launched FIEC’s ten proposals to tackle climate change:

1. Promote energy efficiency of Europe’s built environment
2. Strengthen cities’ and territories’ resilience to climate change
3. Promote low carbon and climate resilient infrastructure and buildings
4. Encourage contractual innovation
5. Promote technical and technological innovation
6. Focus financing on sustainability
7. Strengthen network interconnectivity
8. Support training and upgrading of skills
9. Encourage the use of low-carbon and recycled products
10. Engage with the circular economy

With the intends to intensify the dialogue and cooperation around climate change, a brochure has been developed by FIEC, in collaboration with the communication agency, Page in extremis.

The Belgian communication agency turns brands into valuable assets and ensures the alignment with their strategic objectives.

Page in extremis proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

LightningEurope under the spotlight!

LightingEurope is the industry association that represents the lighting industry in Europe.
The association is the voice of more than 1000 lighting companies who employ more than 100,000 people over Europe.
The daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.

LightningEurope focuses mainly on three areas:

Energy & Environment
By supporting the phase-out of inefficient light sources, the European lighting industry has contributed actively to the energy saving and environment policies and strategy of the EU Commission.
LightningEurope will further support the legislators shaping the EU legislations like the Ecodesign “One Lighting Regulation”, the new Energy Labelling Regulation proposal, the Energy Performance of Buildings Directive revision and others.

Growth
Growing the business of the Lighting Industry in Europe and at a global level is one of the pillars of the work of LightingEurope.

Beyond
With technical trends like digitalization, miniaturisation, integration of products to systems or connecting and controlling things via the internet, LightingEurope is looking at lighting beyond the task of illumination.
Digitalized lighting can be a source of information, communication (IT) network and enabler of human well-being.

LightningEurope has selected the communication agency, Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating an integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

How to measure your organisation social media impact?

Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.

Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.

There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.

1) The monitoring means listening with purpose, which gives to your data value.

2) The measurement represents quantifying relevant data.

3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.

4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.

Interested in building your social media programme or creating measurement practices for your social media programme?

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
www.inextremisdigital.be and www.inextremis.be

How to maximise the impact of your communication campaigns?

Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.

By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.

At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.

Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.

Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.

If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.

The European association, ASECAP makes good use of integrated communication campaigns.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.

This collaboration includes the elaboration of digital and print communication media.

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.

We can help you reinforce your communication objectives.

Source: http://www.inextremis.be

Wine has evolved as part of life, culture and diet since time immemorial.
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.

Despite the differences in consumption witnessed worldwide, studies show moderate consumption remains the general norm; only a minority of people misuse the high-quality beverage that is wine.

Today’s culture of wine must include a common stakeholder commitment to ensuring that responsible and moderate drinking remains the social norm.

In 2011, the European wine sector has founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and international implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

BIG enters in the press with Page in extremis! BIG is a non-profit organisation for academic breast cancer research groups from around the world, with its headquarters in Brussels, Belgium.

Founded in 1999, BIG constitutes a network of 49 collaborative groups based in Europe, Canada, Latin America, Asia and Australasia.

BIG also works closely with the US National Cancer Institute (NCI) and the North American Breast Cancer Group (NABCG).

BIG facilitates and accelerates breast cancer research at the international level by stimulating cooperation between its members and other academic networks, and collaborating with, but working independently from, the pharmaceutical industry.

International collaboration makes it possible to conduct studies that would not be feasible for a single research group or hospital to carry out on its own, especially as treatments become increasingly targeted. Combining efforts makes it usable to quickly enrol large numbers of patients, or to share data and knowledge and efficiently answer important scientific questions. Faster results mean faster direct benefits to patients.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations. 

Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

Turn off the light for the Earth! In 2014, the Earth Hour movement in Belgium draws focus on creating a moment of unity centred around the need to take action on climate change. 

Six years ago, the project - Earth Hour started. It has grown to become the world’s largest mass participation event in history.

From one city to over 7,000.

From one country to seven continents.

From two million to hundreds of millions of people.

There is no doubt: the world is facing some of the most critical environmental challenges in its history. That may make the journey to a sustainable future seem difficult to imagine, but it is far from impossible. 

WWF will call upon cities, organisations and citizens to celebrate Earth Hour.

WWF has entrusted Page in extremis with the design and production of a communication kit to promote a broad participation of the Belgian citizens.

Page in extremis, a corporate and institutional communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.

The concern for environment has been a founding pillar of the communication agency since its creation in 1994.

Source: http://www.inextremis.be