"In many ways, effective communication begins with mutual respect, communication that inspires, encourages others to do their best"
— Zig Ziglar
"Once a brand’s positioning and communication objectives are determined, the next step is to address how they can be best translated into an actual Integrated Marketing Communication campaign message that will effectively build and sustain that positioning for the brand in the market. This is the creative idea"
— L. Percy in Strategic Integrated Marketing Communications
For the first time, children and young people facilitated discussions at the Eurochild Members’ Day to gather views on the Child Participation Strategy, which was formally endorsed the following day at the last Eurochild General Assembly in Brussels.
The Child Participation Strategy aims to engage children and young people directly to put children’s rights at the heart of Europe; give them a voice and build a community of child rights advocates. The Eurochild network has adopted this strategy which will see the development of national and European fora for children and young people to influence decisions that affect their lives and help organise events.
The strategy goes hand in hand with a Child Protection Policy ensuring all staff, members and partners fully embrace their responsibilities to protect children from harm. Eurochild members will, in the future, be expected to demonstrate compliance with Eurochild’s policy or to have in place their child protection policy respecting national legislation.
A poster explaining how children and young people participate in the Eurochild Conference 2016 has been generated in close collaboration with the Eurochild’ Communication team and the communication agency, Page in extremis.
Page in extremis is proud to have partaken in the creative development and the graphical production of the poster.
Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.
Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.
Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
Forest management around the world is environmentally responsible, socially beneficial, and economically viable.
FSC forest management certification confirms that the forest is being managed in a way that preserves the natural ecosystem and benefits the lives of local people and workers, all while ensuring it sustains viability economically.
Forest management certification helps protect the people and plant and animal species that live in and around, and depend upon, the forest.
Certification is achieved by passing an assessment carried out by an FSC-accredited certification body, with forest management conformity assessed against the FSC Principles and Criteria.
A certificate is issued, depending on the number and scale of any non-conformities discovered. FSC forest management certification is valid for five years, subject to annual checks that FSC requirements are continuously met.
Responsible forest management is a fundamental component of WWF’s vision for a future in which people live in harmony with nature.
WWF considers the Forest Stewardship Council (FSC) to be the best certification system to ensure environmentally responsible, socially beneficial and economically viable management of forests.
WWF, therefore, recommends the FSC system to consumers, forest managers, policymakers, and businesses.
The communication agency Page in extremis, based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.
The concern for the environment is a founding pillar of the communication agency since its creation in 1994.
Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations, and leading Corporations.
For more information:
www.inextremis.be
www.inextremisdigital.be
www.inextremisbranding.be
"Industry associations, labour unions and professional associations like national medical practitioner organisations are all examples of alliances. Their members are individuals or companies working in a specific industry who join together to maximise their interests, promote industry views and exchange information. They engage in political lobbying on behalf of their members and usually research industry-wide issues. Their research outputs make them important resources for communication practitioners"
— J. Mahoney in Strategic Communication — Campaign Planning
"A communication system includes functions like advertising, investor relations, community relations, marketing, marketing communication, public relations, public affairs, sales and employee (or internal) communication"
— J. Mahoney in Strategic Communication — Campaign Planning
"Communication is the campaigner’s instrument for change, not simply a way to publicize an opinion"
— C. Rose in How to Win Campaigns — Communications for change
"Target publics are people. However target publics are defined, segmented, researched and addressed, and no matter what you read about the theoretical principles and arguments behind this concept, it is important not to lose sight of the point that they are people"
— J. Mahoney in Strategic Communication — Campaign Planning
Why is Storyboarding essential before developing an animation?
A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains reasons:
1) The storyboard allows checking if the concept work. The storyboard determines the direction the animation is going to take.
2) While creating the storyboard, you can write and test impactful punch lines and dialogues.
3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.
4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.
Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways
The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”
The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
"Innovations that are perceived by individuals as having greater relative advantage, compatibility, trialability, and observability and less complexity will be adopted more rapidly than other innovations. Past research indicates that these five qualities are the most important characteristics of innovations in explaining the rate of adoption"
— E. M. Rogers in Diffusion of Innovations —Fifth Edition
"All to often, people make the mistake of focusing too much on the content of their argument and not enough on how they deliver that message"
— G. A. Williams & R. B. Miller in Change the Way You Persuade — Harvard Business Review’s 10 Must Reads On Communication
"A vision describes in brief what the organization should look like as it successfully implements its strategies and achieves its full potential. A vision statement answers the question, Where and what do we want to be? Or put more fully, What light we look like, or what might we ideally be in future given expected opportunities, challenges, and anticipated action needed to get there?"
— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A workbook for public and nonprofit organizations
"First, determine what you need to accomplish. For example, you may need to generate a specific number of leads, raise your visibility in a certain industry or geography, or communicate a key message across different media. Set tangible goals for your traditional media plan. Each traditional media vehicle has benefits and drawbacks. When you’ve defined your goals, you can decide which vehicle will work best. Make sure you plan how to measure your campaign as well."
— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
Fit for the Market (F4M) is up and running!
“Fit For Market” (F4M) is part of the 11th intra-ACP indicative programme (2014-2020) between the European Union and the ACP Group of States.
The specific objective is to enable smallholder farmers, producer groups, farmer organisations, and micro, small and medium enterprises, to access international and domestic fruit and vegetable markets by complying with SPS issues and market requirements, in a sustainable framework.
The aim is to support these companies so that they can benefit from current and future opportunities on international, regional and national markets.
F4M is due to be rolled out over five years (2016-2020) with a total budget of € 25 million (of which € 20 million from the European Union).
F4M comes within the scope of COLEACP’s mission to “develop an agricultural and food product sector (especially fruit and vegetables), that is inclusive and sustainable, primarily in the ACP States and between these countries and the European Union”.
The first half of 2016 was marked by the end of the activities of COLEACP’s two flagship programmes, PIP2 and EDES.
Thanks to the resources made available by the EDF for these two Programmes between 2010 and 2015, companies supported by COLEACP benefited from a 62% turnover increase, creating thereby 100,000 jobs.
Results that paved the way for F4M.
For more information about PIP2 and EDES, you can refer to the COLEACP annual report 2015.
The publication has been designed and produced by the communication agency, Page in extremis in close collaboration with the COLECAP communication team.
Page in extremis helps create and develop each of your publications as an appendage of larger strategic communication plans.
Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team build brands and strengthen the reputation of global corporations, leading institutions and European associations.
More information:
http://www.coleacp.org/en/system/files/file_fields/2016/06/09/2015coleacpannualreport-web_0.pdf
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"A SWOC/T analysis can help the organization identify its critical success factors (CSFs). These are the things the organization must do or criteria it must meet in order to be successful in the eyes of its key stakeholders, especially those in its external environment"
— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A Workbook for Public and Nonprofit Organizations
