The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of...

The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.

The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.

The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels:   architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or revitalization of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.

4) Creative development and production of innovative and digital communication tools.

Interested in partnering with Page in extremis?

We make brands conversational, help organisations convey their message and engage with their stakeholders.

For more information:

http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

For the Be.exemplary, please visit http://beexemplary.brussels

"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"

— The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

The history of the WCO began in 1947 when the thirteen European Governments represented in the Committee for European Economic Co-operation agreed to set up a Study Group. This Group examined the possibility of establishing one or more inter-European...

The history of the WCO began in 1947 when the thirteen European Governments represented in the Committee for European Economic Co-operation agreed to set up a Study Group. This Group examined the possibility of establishing one or more inter-European Customs Unions based on the principles of the General Agreement on Tariffs and Trade (GATT).

In 1948, the Study Group set up two committees - an Economic Committee and a Customs Committee. The Economic Committee was the predecessor of the Organization for Economic Co-operation and Development (OECD), the Customs Committee became the Customs Co-operation Council (CCC).

In 1952, the Convention formally establishing the CCC came into force. The Council is the governing body of the CCC, and the inaugural Session of the Council was held in Brussels on 26 January 1953.

Representatives of seventeen European countries attended the first Council Session of the CCC.

After years of membership growth, in 1994 the Council adopted the working name World Customs Organization, to more clearly reflect its transition to a truly global intergovernmental institution. It is now the voice of 180 Customs administrations which operate on all continents and represent all stages of economic development.

Today, WCO Members are responsible for processing more than 98% of all international trade.

Since 2004 the communication agency Page in extremis is an official provider of the WCO. The agency provides Annual Reports, Publication, digital publications, the WCO magazine, Powerpoint presentations and videos.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, astounding publications and innovative digital solutions.

4) The creative development and production of innovative communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

"A stakeholder is any person, group, or entity that can place a claim on the organization’s attention, resources, or output or that is affected by that output. The key to success for public and nonprofit organisations is the ability to address the needs and desires of crucial stakeholders—according to those stakeholders’ criteria"

— J. M. Bryson and F. K. Alston in Creating your Strategic Plan — A Workbook for Public and Nonprofit Organizations

"What is corporate culture, and why is communicating clearly and precisely about it important? Culture is not created by declaration; it derives from expectations focused on winning. You can only have a culture that encourages performance if you hire the right people, require them to behave in a way that is consistent with the values the company espouses, and implement processes that will allow the company to win in the marketplace."

— J. Hamm in The five Messages Leaders Must Manage - On Communication Harvard Business Review Press

"The listening environment is complex and diverse. There are a variety of digital forums within which conversation occur and there is a great deal of variety in terms of the conversations taking place… Conversations are also taking place offline, in naturally occurring environments, in the brick and mortar world of sights, sounds, and smells. Given this complexity, it is unlikely that simple, one-dimensional approaches to listening will provide sufficient breadth or depth of customer insights."

— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation

Infographics enhance human ability to see patterns and trends
There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison...

Infographics enhance human ability to see patterns and trends

There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO), established in 1973 by stakeholders in the international fruit and vegetable trade.

COLEACP is a not-for-profit inter-professional association whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.

Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).

From an operational standpoint, COLEACP is a network and a technical assistance tool for the durable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Based in Brussels, Page in extremis has defined a proprietary process to reach the best results. The method includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information:
www.inextremis.be
www.inextremisbranding.be
www.inextemisdigital.be

"Strong brands arise from the right community structure — not vice versa. The strongest, most stable structure for a brand community is a “web” whose affiliations are based on close one-to-one connections. To cultivate webs, provide opportunities for members to forge many interpersonal links"

— S. Fournier and L. Lee in Getting Brand Communities Right (On Strategic Marketing - Harvard Business Review)

The wine in moderation: a whole programme!
By assuming leadership in urging moderation and responsibility in wine consumption, the wine sector helps prevent alcohol abuse and misuse by enabling young people and adults to make responsible and informed...

The wine in moderation: a whole programme!

By assuming leadership in urging moderation and responsibility in wine consumption, the wine sector helps prevent alcohol abuse and misuse by enabling young people and adults to make responsible and informed decisions to support a sustainable lifestyle.

The primary objective of the “Wine in Moderation Programme” is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are passed through information campaigns, targeted communication materials, etc. and cover topics like healthy attitudes towards wine, the risks associated with hazardous and harmful consumption, the wine culture in general, etc.

The campaigns are planned and developed by national coordinators in collaboration with other national stakeholders and respect the different legislative restrictions as well as the culture and traditions of each country.

They are adapted based on specific events, and can be developed in various forms (broad, tailor made, online/offline, TV, etc.).

The “Wine in Moderation Programme” has seen the emergence of many tailor-made campaigns at a national level in the last couple of years.

In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information:

http://www.inextremis.be

"We argued that the heart of the diffusion process is the modelling and imitation by potential adopters of their near peers’ experiences with the new idea. In deciding whether or not to adopt an innovation, individuals depend mainly on the communicated experience of others much like themselves who have already adopted a new idea. These subjective avaluations of an innnovation flow mainly through interpersonal networks. So we must understand the nature of networks in order to understand the diffusion process"

— E. M. Rogers in Diffusion of Innovations

"The whole notion of a customer’s journey with a brand has changed. And focus on the journey a customer takes across the fast multiplying brand touch points has become integral to helping drive and understanding of “brand-ness” into the organisation and beyond"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world

"Internet TVs do not require any special viewing glasses, but they do require the consumer to be “digitally competent”"

— G. A. Moore in Crossing The Chasm — Marketing and Selling Disruptive Products to Mainstream Customers

"If social media is a conversation, you can’t possibly be an active participant without asking questions"

— D. Kerpen in Likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, and More

Highlights on the lighting industry in Europe
During the last decade, the lighting industry has massively contributed to the increased energy efficiency in the world.
As the President of LightingEurope states in their new annual report: “… the share...

Highlights on the lighting industry in Europe

During the last decade, the lighting industry has massively contributed to the increased energy efficiency in the world.

As the President of LightingEurope states in their new annual report: “… the share of electricity used for lighting in Europe has decreased from 19% in 2006 to below 15%.”

Mr. Jan Denneman specifies: “Efficient lighting is saving 85 billion € on an annual basis for European consumers. It has reduced emissions by almost 200 million tons CO2.”

LightingEurope is the industry association that represents the lighting industry in Europe. The association is the voice of more than 1,000 lighting companies and has for daily mission to advocate and defend the lighting industry in Brussels while reconciling it with current EU policy aims.

In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.

The industry commits itself to staying the leader in energy efficiency. As attested by Diederik de Stoppelaar, Secretary General of LightingEurope: “We will continue to make the difference for our members by being the voice of the lighting industry in Brussels.”

The Annual Report 2015 is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.

LightningEurope has selected Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

Choosing the right bottle!
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Quality products incite moderate consumption patterns, as it is only by savouring wine moderately and slowly...

Choosing the right bottle!

Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Quality products incite moderate consumption patterns, as it is only by savouring wine moderately and slowly that its unique complex flavours and character can be fully appreciated and enjoyed.

The wine sector and its economic operators, make an invaluable economic, social, agricultural and environmental contribution.
Wine regions across the world produce an endless variety of superb products.
While wine remains a natural product, technological innovations have provided better hygiene and control of the production process, contributing to the production of wines suited to contemporary consumers’ palate.
Today, with the overall consumption of wine declining, consumers increasingly choose higher quality wines to be enjoyed in moderation as part of a modern, sustainable and healthy lifestyle.

In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information:

http://www.inextremis.be