Communication Agency Brussels - Your Partner in Design and Brand

Hi Digital World! Bye-bye Print?

While each media channel has its advantages and disadvantages, newspapers and magazines have some pros about digital forms.

- Newspapers and magazines have devoted readers: they can stay in houses or offices for months or years while digital can disappear into cyberspace.

- Readers are more engaged when reading printed material than websites, which are often skimmed.

- There is something about print that gives a sense of legitimacy.

In fact, it is a nonsense to create a competition between the digital communication and the print. Both present different advantages depending the part of the audience you are targeting.
The best way to communicate with your entire audience is to utilize as many channels as possible; this should not exclude print.
Print still maintains its stance as a powerful and necessary component of a communication campaign.
Finding the right balance between various media will ensure you a larger diffusion of your important messages.

The World Customs Organization apply very well this dissemination strategy: WCO News is the magazine of the organisation and is distributed free of charge in English and French to Customs administrations, international organizations, non-governmental organizations, the business community and other interested readers.

The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.

In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

Seldia has released the European Code of Conduct for Direct Selling!

Seldia is the European Direct Selling Association.
The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to national economies.

Seldia has adopted a Code of Conduct to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.

The Code is a measure of self-regulation as developed by Seldia, which all members are obliged to follow.

A leaflet titled “DOs and DON'Ts in Direct Selling” accompanied the brochure. The easy-to-read support summarises the key principles of the Direct Selling Code.

Seldia has entrusted Page in extremis with the visual design and production of both documents. In 2010, Page in extremis had revitalised the association’s communication through its rebranding.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Based in Brussels, Page in extremis has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be

LightningEurope under the spotlight!

LightingEurope is the industry association that represents the lighting industry in Europe.
The association is the voice of more than 1000 lighting companies who employ more than 100,000 people over Europe.
The daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.

LightningEurope focuses mainly on three areas:

Energy & Environment
By supporting the phase-out of inefficient light sources, the European lighting industry has contributed actively to the energy saving and environment policies and strategy of the EU Commission.
LightningEurope will further support the legislators shaping the EU legislations like the Ecodesign “One Lighting Regulation”, the new Energy Labelling Regulation proposal, the Energy Performance of Buildings Directive revision and others.

Growth
Growing the business of the Lighting Industry in Europe and at a global level is one of the pillars of the work of LightingEurope.

Beyond
With technical trends like digitalization, miniaturisation, integration of products to systems or connecting and controlling things via the internet, LightingEurope is looking at lighting beyond the task of illumination.
Digitalized lighting can be a source of information, communication (IT) network and enabler of human well-being.

LightningEurope has selected the communication agency, Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating an integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

How to measure your organisation social media impact?

Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.

Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.

There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.

1) The monitoring means listening with purpose, which gives to your data value.

2) The measurement represents quantifying relevant data.

3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.

4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.

Interested in building your social media programme or creating measurement practices for your social media programme?

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
www.inextremisdigital.be and www.inextremis.be

How to avoid the conformity trap in Branding?

Branding is sometimes considered as an exercise of differentiation.
Of course, we know that branding is much more. The path of the brand recognition passes through the differentiation and, even more through uniqueness!

Today, unfortunately, we seen a lot of organisations who endeavour to display their band as unique, but, in fact, falling into the sea of sameness.  
The vast majority of organisations find themselves using values and visual expressions similar to other in their sector.
At the same time, focusing on the organisation’s uniqueness raises a great risk: the production of unrealistic and narcissistic perceptions within the organisation.

To avoid being caught between two stools, it is always important to remember that it is not what the organisation says it is doing, but it is what the organisation truly does, that generates that desired differentiation and uniqueness.

Aside answering questions like: “who are we as an organisation?” and “what we are standing for”, it is central to ask “what are the characteristics of our relationship with all our stakeholders?” and “what our stakeholders do expect from our organisation?”.

The challenge in avoiding the conformity trap is keeping an eye on the dynamic relation between the brand essence and the brand relationships.
A brand best protection against conformity is to develop nurturing a great interaction with its environment.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.

For more information: www.inextremis.be and www.inextremisbranding.be