— A. Losowsky in Fully Booked — Ink on Paper — Design & Concepts for New Publications
Interested in the ingredients of a great Brand Strategy?
Navigating on the high seas without a compass and a map would be foolhardy.
It is exactly the same in what regards a communication programme!
If you do not want to reinvent the wheel with each new communication activity, you need to have a clear idea of “What your organisation is?“ and "What it stands for?”.
Actually, before even starting your communication programme, you need to compile a Brand Strategy, as a central document that gathers all the important strategic elements of your Brand expression.
First you need to create a strong Brand Strategy, then express it, train your staff and, finally, execute it consistently in communication programme framework.
The development of your Brand Strategy is a big opportunity to assure that every stakeholder connected with your communication activities is on the same page and speaks with the same voice.
Moreover, the strategic document regrouping the essential of your Brand Strategy will play a double role during the implementation of your communication programme:
- One: check that you develop every communication tool in alignment with your development strategy and your communication strategy,
- Two: avoid dissipating with an excess of creativity your important messages.
If your message is different every time your targeted audience see it, then you are always starting from zero with them!
A strong Brand Strategy enables to do more with less: rather than wasting time on expensive and inefficient activities.
Your focus should be the repetition of your communication messages, which in time assures a greatest and deeper impact on your audiences.
Moreover, each of your communication activity will reinforce each other through a logical and clever timeline.
Interested to know the ingredients that form a great Brand Strategy?
Located in Brussels, Page in extremis is a strategic communication agency.
Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.
Page in extremis builds brands and increases the reputations of leading institutions, European associations and international corporations.
For more information: http://www.inextremisbranding.be
Today, energy is at the heart of our lives. Most of our business depends on it.
Currently, humanity has benefited from fossil fuel reserves, but it has generated climate change. Changing our relationship with energy and switch to 100% renewable energy is one of the major challenges of the future.
The Energy Box 2015 is a new free educational set on the theme of energy, for 9-14 years. With an exciting game, students will attempt to dial the best energy mix for their city’s future. Should we invest in coal or wind turbines? What is the advantage of a high-performance electricity grid, and how can we save energy?
The Energy Box includes:
- 10 experiments, easy to understand, that allow students to discover and address the challenges of energy.
- a folder for giving a background information on energy to the teacher.
- an exciting game from which students must compose an energy mix for their city.
The Energy Box has been developed, with the support of the National Lottery, by WWF Belgium in close collaboration with the Communication Agency, Page in extremis.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity,
- ensuring that the use of renewable natural resources is sustainable,
- promoting the reduction of pollution and wasteful consumption.
Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF.
The concern for environment has been a founding pillar of Page in extremis since its creation in 1994.
Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has an expertise for matters implying complexity and sensitive messages.
Moreover, Page in extremis benefits from an in-house graphic team who develops digital and classic media.
Source: http://www.inextremis.be
How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.
By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.
At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.
Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.
Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.
If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.
The European association, ASECAP makes good use of integrated communication campaigns.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.
We can help you reinforce your communication objectives.
Source: http://www.inextremis.be
— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications
— K. Bonk, E. Tynes, H. Griggs, P. Sparks in Strategic Communications for Nonprofits - A Step-by-step Guide to Working with the Media
Wine has evolved as part of life, culture and diet since time immemorial.
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Despite the differences in consumption witnessed worldwide, studies show moderate consumption remains the general norm; only a minority of people misuse the high-quality beverage that is wine.
Today’s culture of wine must include a common stakeholder commitment to ensuring that responsible and moderate drinking remains the social norm.
In 2011, the European wine sector has founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and international implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.
The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
Source: http://www.inextremis.be
EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.
EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries. EU accession countries have an observer status.
EurEau promotes the common interests of the members within the EU institutions and keep them informed of relevant developments in the European arena.
EurEau in collaboration with the communication Agency, Page in extremis, has produced a series of videos giving an overview of the advantages of becoming a member of the association.
4 videos have been produced entitled as following:
- What, for you, are EurEau’s Successes?
- What is the benefit of having your organisation’s voice heard at EU level through EurEau?
-What do you see are the challenges ahead for EurEau?
- Why is it important for your organisation to be a member of EurEau?
EurEau’s youtube channel has been created:
https://www.youtube.com/channel/UCzvCtJXMAoHU_SVnrQFK1jw
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
Source: http://www.inextremis.be
— J. S. Daw, C. Cone, K. Merenda and A. Erhard in Breakthrough NonProfit Branding — Seven Principles to Power Extraordinary Results
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
— E. R. Abbing in Brand-Driven Innovation — Startegies for development and design
The rate of change today is faster than it has ever been before. The result can be disruption.
On the other hand, organisations are more interconnected than ever before: we talk more, we share more, we give more ideas, and we expect more.
That is why we need a new way of doing that puts communication at the core of every projects. The new manner is the “design thinking”.
Design thinking helps us appreciate and make sense of the complex connections between people, objects, events, and ideas. Use this method results in significant economic value creation, meaningful differentiation, and improves targeted audience experience.
Design thinking brings brands to life in a way that can be experienced. It plays a leading role in innovation. It allows bring meaning, usability and emotion.
The methodology of the communication agency, Page in extremis, is based upon the design thinking discipline and allows the agency to assure a strong presence for your brand.
A first phase is focused on briefing meetings, interviews and workshops that scan all the aspects of your communication strategy and project goals.
An important second phase consists in timing setting and planification.
During the third phase, the creative prototypes are developed. They are the starting point of the creative dialogue.
The process is close with the implementation monitored through multiple checks, revisions and validations.
Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Source: http://www.inextremis.be
Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.
CER’s role is to represent the interests of its members on the EU policy-making scene, in particular to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.
CER members represent:
73 % of the European rail network length,
80 % of the European rail freight business,
96 % of rail passenger operations in Europe.
Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a consistant visual identity system.
Source: http://www.inextremis.be
— M. Levy in Building Your Brand — A Practical Guide for Nonprofit Organizations
Since founding the Breast International Group (BIG) in 1999, 15 years have passed. 15 years of collaboration to move breast cancer research forward while reducing duplication of effort. Moving more globally, more rapidly and more innovatively towards better treatments and finding cures.
BIG is an international non-profit organisation for academic breast cancer research groups from around the world.
Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.
Find out more in BIG’s Annual Report 2014.
Page in extremis is delighted to have participated in the creative development and the graphical production of the BIG’s annual report. The result is a stunning publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the BIG’s communication team.
Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.
This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.
Be surprised by our know-how, contact us!
More information: http://www.inextremis.be
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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