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Is there a unique role for social media in a communication campaign?

Nowadays, everyone agrees to consider social media as central as part of a communication campaign. Does this mean that we can limit our campaign by being present on these communication channels?

Not really, in reality, if social media are today inseparable from a communication campaign, they perform a triple role:

First, they help promote each campaign activity.

Then, they are themselves vectors of messages, on condition of ensuring consistency between the messages published there and the messages deployed during the other campaign communication activities.

Finally, thanks to the statistics that social media generate, they complete the understanding and analysis of the impact of the various campaign activities.

In its communication campaign on its certification system, the Zhaga consortium effectively uses social media. Present on the Twitter, LinkedIn and youtube mix, the campaign gives excellent results and in particular with manufacturers, one of the main targets of this campaign.

Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires. Currently, Zhaga is comprised of over 270 member companies, including manufacturers of LED luminaires, modules, drivers and engines, material and component suppliers, and testing labs.

Zhaga Consortium entrusts the communication agency, Page in extremis with the development of its integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: inextremis.be

Event is an essential milestone of successful Integrated communication campaigns!

Developing an integrated communication campaign is the absolute way to assure that your message is delivered to your target audiences, regardless of how they interact with your organisation.

Integrated communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a target audience, with tailored communications, through various mediums.

The first step is to define a strategy through analysis. Although the way to communicate will differ across channels, the messages should remain consistent, address the relevant audience and stand out in the context.

Selecting and prioritising the target audiences is critical.
With a targeted audience, you can create visual and content that will resonate with those audiences and facilitate the awareness process.

Once you have a strategy, campaign messages and identified target audiences, you will need to determine the channels to reach those audiences. In addition to the print and digital media, organising event is a critical piece. When events are developed as a part of an integrated communication campaign, they are going to give you the best return on your campaign.

Seldia, the European Direct selling association entrusts the communication agency, Page in extremis with the development of its Integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…

Interested?
Contact us to get the conversation started: www. inextremis.be

Why is integrated communication favoured?

Integrated Communication is a simple concept. 

It ensures that all forms of communication and messages are carefully linked together. 

At its basic level, Integrated Communication means combining all the communication tools, so that they work together in harmony, providing they speak consistently with one voice all the time, every time. Their sum impact is more significant than their parts impact.

Integrated Communication wraps communications around audiences and helps the targeted audiences move through the various stages of the perception process. 

Consistent images and relevant, useful, messages help nurture long term relationships with audiences.

The organisation consolidates its image, develops a dialogue and nurtures its relationship with their audiences.

Carefully linked messages help audiences by giving timely reminders, updated information which, when presented in a planned sequence, help them move comfortably through the stages of the recognition process.

The campaign that GS1 Healthcare did for its new standard for investigational products is a brilliant example of Integrated Communication.

GS1 Healthcare has entrusted the communication agency Page in extremis with the development of the Integrated campaign.

Various tools have been selected and developed: a specific web page as a central point of communication, an explanatory video animation, a powerpoint slide,  a series of teasers for the social media, a poster, article, press release, and a leaflet summary.

The agency addressed the redactional and the design development for each communication support within an intimate dialogue between the GS1 Healthcare unit and the agency copywriter.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

Video animation: https://www.youtube.com/watch?v=FpccPy7w74w&t=40s

About #BetterLighting, a successful multichannel communication campaign

The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.

LightingEurope is the industry association that represents the lighting industry in Europe.

#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.

The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.

A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

How to extend and amplify the impact of your event?

A good video captures the essence of your event, the sights, sounds, and energy. Videos allow your audience to remember an event they attended and to remember why they went there, what they learned about it, and the messages they were conveyed.

With videos, you can also turn the spotlight on parts of your event for those people who could not attend. Think of the video as a highlight that makes you wish you were there — Offering this can help increase future registrations to your next event.

But how to achieve a good video of an event? It is important to know the chronology of the event. But keep in mind that if showcasing the event chronologically helps viewers understand the course of your event, this approach often misses the main objective:  testifying to the atmosphere, energy and positive dynamics initiate from your event.

Best moments are rarely predictable, that is why there is little point in producing a tight script in advance. To give more rhythm, you can organise the flow of your video based on interviews with some VIP guests. You can ask them extra questions that you can use as a testimonial — Proceed when they have been at the event for at least a couple of hours, they will have more “real” experiences to relate.

When producing your event video, the key is capturing as much of the event as possible. Shoot as much as you can to get the best material on tape — You could even be able to use the additional footage in future videos.

After the event, there are a few things left to be done: among them post-event communications is crucial. The priority is to communicate event results and success stories. That step is particularly relevant if the event, or a similar one, will be held in the future.

Here is a short list of tasks that you could achieve:

- Include the video in your thank you email as a way to re-energize your guests — If they see themselves, they may share it on social media.

- Send it also to the rest of your guest list — Show those who were not there what they missed.

- Let everybody know that you had a great event: post the video on youtube and publish teasers on social media.

Based in Brussels, the communication agency Page in extremis can help you promote your event with impact.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

Get more about the #betterlighting campaign in the LightingEurope’s 2018 annual report

In the annual publication, Peter Hunt President of the European Association stated that he was “particularly pleased that LightingEurope is campaigning (…) through certain online platforms.”
And indeed, LightingEurope launched the #BetterLighting campaign on 25 September, targeting the Brussels/EU-sphere.

With a dedicated website and daily social media posts, the #BetterLighting campaign aims to help people appreciate the value of lighting, using simple information and images to explain both the visual and non-visual effects of lighting.

Mrs Ourania Georgoutsakou,  the Secretary-General, insisted in the annual report that LightingEurope “will continue to explain and demonstrate the value of lighting and have it reflected in future policies and rules, such as for smart cities, smart buildings and people-centric environments”.

Mrs Georgoutsakou completed, “our #BetterLighting campaign is a first step to explain how lighting impacts people, we will now focus on reinforcing our collaboration with the downstream value chain to roll out better lighting for everyone”.

Page in extremis is delighted to have participated in the creative development and the graphical production of the 2018 Annual Report.

The result is a stunning publication made within an intimate creative dialogue framework involving the LightingEurope communication team and the Belgian communication agency’s creative team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes the improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

More information about the #BetterLighting campaign:
https://www.valueoflighting.eu
Help us spread the message by sharing #BetterLighting
#BetterLife #valueoflighting

In the light of the #BetterLighting social media campaign

#BetterLighting is the main hashtag of the social media communication campaign performed by LightingEurope, the industry association that represents the lighting industry in Europe.

The campaign aims to highlight all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of lighting.

Lighting is more than enabling vision.

Lighting influences our mood and sleeping rhythm. It is responsible to a large extent for our appreciation of our surroundings.
The step from “conventional” lighting to digital LED-technology opens a new world of opportunities, based on lighting systems, providing lighting management capabilities, dynamic light, analysis of collected data and many more.
Intelligent lighting systems can change the spectrum and the intensity of the light adapting it to the human needs and tasks to be performed. Lighting systems also react instantly to user needs, thereby reducing energy consumption.
Besides considering the visual needs for lighting and energy efficiency, the biological and emotional effects of light for the human being must also be optimised. Human Centric Lighting supports health, well-being and performance of humans.

LightingEurope is the voice of more than 1000 lighting companies who employ more than 100000 people over Europe. LightingEurope’s daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims. In doing so, the organisation is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightingEurope has gathered facts and figures from studies spanning various disciplines.

The integrated communication campaign is designed in several stages. In the first phase, a Web platform —valueoflighting.eu— is developed as a central point of information. Then the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube. Other developments will be implemented later. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative team of the communication agency Page in extremis.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years.

Located in Brussels, Page in extremis is a communication partner who can help you develop your own integrated communication campaigns.

More information:
http://www.inextremis.be

https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://valueoflighting.eu and join us on this journey!

How can you benefit from better lighting in your daily life?

LightingEurope is working to deliver the added value of lighting.
In their newly released web platform valueoflighting.eu, the lighting industry explains how we can all benefit from better lighting in our daily lives.

Light not only allows us to see and navigate our surroundings, but it also helps us feel good and function better. Light affects our alertness, cognitive performance, emotions and sleep/wake cycle. Good lighting increases concentration reduces fatigue and is bright enough for all visual tasks, including tasks performed by ageing employees.

With valueoflighting.eu, LightingEurope showcases all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of light.

LightingEurope has gathered facts and figures from studies spanning various disciplines.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The web platform is the result of the collaboration between LightingEurope and the creative team of Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into innovative communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to spread a bright idea of who you are.

More information:
Discover https://valueoflighting.eu and join us on this journey to see the light… in a different light!
http://www.inextremis.be

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

This will be an unforgettable event: AEGPL50, the LPG Summer Party!

Founded in 1968, the European LPG Association will celebrate its 50th Anniversary!

Mark the date in your calendar, it will be an event to remember:
Thursday, September 6th

Venue: Le Grand Central, Rue Belliard 190,  1040 Bruxelles
http://aegpl50.eu

Now, in 2018, AEGPL is stronger than ever: the European association counts over 50 members covering the entire industry supply chain.
AEGPL represents a range of large, small and mid-sized companies and national associations giving the LPG industry an influential and respected voice. AEGPL is recognised as partners by the European institutions, and membership offers a new market entrant numerous advantages.

Besides, AEGPL annual Congresses is the leading LPG events in Europe, attracting hundreds of exhibitors, high-level speakers and thousands of visitors.

Much has been achieved, but the journey continues, join AEGPL in Brussels for a  celebration among friends and discover some of the surprises they have to announce!

The event is the result of an intimate dialogue associating the AEGPL’ s management with the communication agency, Page in extremis and the Belgian office of the Triumph Group.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://aegpl50.eu
http://www.inextremis.be

The Single Market study campaign gets a new award!

Last week, AmCham EU won the Silver Award for the “Best Lobbying or Advocacy Campaign” for the Single Market study campaign at the European Association Awards 2018.

For a reminder, AmCham EU had already won the “Best Trade Body Campaign” for the same campaign at the European Public Affairs Awards 2017.

The communication agency Page in extremis congratulates all its friends from AmCham EU. Page in extremis is proud to have participated in the campaign through the creative development of the central study entitled “The EU Single Market: Impact on Member States”.

The study was developed both as a printed publication and as an online platform made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/singlemarket
http://www.inextremis.be

Holiday clothes to celebrate 50 years of existence

The 16th and 17th October 2018, Seldia will celebrate its 50 anniversary. For the occasion, the association asked the communication agency, Page in extremis to develop a festive logo and look and feel. A series of funny communication devices will be emitted in the coming days. More information will come shortly.

Seldia - the European Direct Selling Association was established in 1968 and represents the Direct Selling industry in Europe.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Seldia membership includes 28 national Direct Selling Associations and 19 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.

Over 14 million of persons are involved in direct selling in Europe out of which 79% are women. In 2015, the direct selling sector enjoyed growth over 7% in the EU and accounted for sales € 28,2 billion. Sales in entire European region amounted to 32 bn €. In the EU, growth was driven by the five largest markets: Germany, France, UK, Italy and Poland.

The communication agency Page in extremis is happy to develop the communication campaign within a creative dialogue framework with the Seldia’s team.

Page in extremis realises major innovative communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be