Since founding the Breast International Group (BIG) in 1999, 17 years have passed. 17 years of collaboration to move breast cancer research forward while reducing duplication of effort. Moving more globally, more rapidly and more innovatively towards...

Since founding the Breast International Group (BIG) in 1999, 17 years have passed. 17 years of collaboration to move breast cancer research forward while reducing duplication of effort. Moving more globally, more rapidly and more innovatively towards better treatments and finding cures.

BIG is an international non-profit organisation for academic breast cancer research groups from around the world.
Today, BIG is the largest global research network dedicated solely to breast cancer. BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.
The BIG Headquarters team is a group of over 30 dynamic, passionate and committed people who work on behalf of the Executive Board and the General Assembly to move BIG’s research agenda forward. The Headquarters offices are based in Brussels, Belgium.

Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.

Find out more in BIG’s Annual Report 2015.

Page in extremis is happy to participate in the creative development and the graphical production of the BIG’s annual report. The result is a beautiful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the BIG’s communication team.

Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.

This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

Be surprised by our know-how, contact us!

More information: http://www.inextremis.be

"Sometimes in semiotics what matters is not what you put into a piece of communication, but what you leave out. In order to represent Elvis you may only need to use part of him. In this case his haircut will suffice. Using a part of something to stand for the whole thing, or the whole thing to stand for a part, is called synecdoche."

— Sean Hall in This mean this, this means that — A user’s guide to semiotics

"Hera are some key questions to consider while you’re engaged in the design presentation phase:
- How valid is the concept for our organization?
- How powerful is the concept? Will our primary audiences connect to it on an emotional level?
- How original is the concept? Can we “own” this concept or is it too generic?
- Is the concept clear and focused or is it ambiguous? Can it be interpreted in more ways than one? If so, does it support our cause or undermine it?
Is the concept versatile or rigid? Does it have “legs"—in other words, is it flexible enough to be used in a variety of ways that build a brand with depth?"

— DK Holland in Branding for Nonprofits — Developing Identity with Integrity

"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"

— M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy

"A picture may be worth a thousand words, but are they the right words?"

— DK Holland in Branding for Nonprofits — Developing Identity with Integrity

"With clarity of mind comes the qualities that drive sustainable results. These qualities and results are what individuals and organisations are searching for"

— J. Smart in Clarity — Clear Mind, Better Performance, Bigger Results

Formsofwork.eu is an online publication that briefly presents the main results of an essential study resulting from a Joint Research project of Eurociett and UNI Europa, with financial support from the European Union.
The study is entitled: “How...

Formsofwork.eu is an online publication that briefly presents the main results of an essential study resulting from a Joint Research project of Eurociett and UNI Europa, with financial support from the European Union.

The study is entitled: “How Temporary Agency Work (TAW) compares with other forms of work”.

At the European level, it is important to get a clear picture of the evolution of the size of the different forms of work, the working conditions they provide and their contribution in the labour market.

The main objective of the study is to compare TAW with other forms of work with respect to the following topics:

- The size and evolution;

- The EU regulation;

- The effective working and employment conditions.

The study focuses on the comparison of TAW with three other forms of work that have an important place in the labour market: open-ended contracts, fixed-term contracts (FTCs) and self-employment.

The online publication is the result of a narrow collaboration between the communication agency Page in extremis and the Eurociett’s communication team.

First of all, a classic publication has been developed (downloadable online). Then, the content has been adapted to the digital media. Visuals and dynamic graphs have been produced. The result is a vibrant online publication, with information easy to read, easy to memorize. A pleasant way to communicate the main results of a research project.

Within the context of online development, there is a close relationship between creativity and the use of technology. Should we bring technology forward? Or should the project development arise from a sharp analysis of the needs?

At the communication agency Page in extremis, we chose the second option.

This is why the communication agency’s strategies always start with a thorough analysis and an audit of the existing material before offering visual solutions. The technology that will be used depends on the thus identified needs. This approach requires a good culture of what is possible. Because of that Page in extremis assists its clients early in the process of developing an online publication.

Page in extremis is a communication agency specializing in corporate and institutional communication, which, since 1994, has overseen great innovative projects on the web.

Source:
http://www.inextremis.be

http://www.formsofwork.eu

"For a lot of companies, “community” is a synonym for “social media”. Don’t fall into the trap. You may find a loyal community on Twitter, Facebook, Pinterest, or Instagram — and people will certainly find you through friends there — but building a community is about much more than tweeting, posting, and pinning"

— N. Fenton and K. Kiefer Lee in Nicely Said — Writing for the web with style and purpose

"The importance of effort and clever persistence cannot be overstated. It’s often not enough to work hard or follow what seems the logical course of action. Sometimes you’ve got to try a little ingenuity"

— T. Kelley in The Art of Innovation

"They always say time changes things, but you actually have to change them yourself"

— Andy Warhol quoted by G. Van Wulfen in The Innovation Expedition — A visual toolkit to start innovation

"The core strategy sets the long-term direction for all your content-related initiatives—ensuring all activities, big or small, are working together toward the same magnificent future. Tactics might need to change, but core strategy stays consistent"

— K. Halvorson and M. Rach in Content Strategy for the Web

"A strategy is an idea that sets the direction for the future. Once you’ve decided on your strategy, you can benchmark tactics against it simply by asking, “Will this help us get to where we’re going?”"

— K. Halvorson and M. Rach in Content Strategy for the Web

"Experiences are triggered by stimuli that elicit recognition. These could include visuals, symbols, photographs, videos, smells, and sound. Experience designers need to consider what combinations of these are the triggers for brand recognition and how to use them to support delivery"

— I. Mootee in Design thinking for strategic innovation

"For an industry lobbyist, the institutional dimension implies a good understanding of who can do what (not only in terms of rules, but also in terms of practice, moral power, horse trading capabilities, etc.) and a constant exchange with all three institutions, to ensure that all are kept informed"

— C. De Cock in Lobby.eu — Survival guide to EU Lobbying

MEP Assistants know that their bosses have hectic schedules and do not like to see their time wasted. They need communication supports concises, well-structured and easy-to-use .
The Eurociett communication team’s has closely worked with the...

MEP Assistants know that their bosses have hectic schedules and do not like to see their time wasted. They need communication supports concises, well-structured and easy-to-use .

The Eurociett communication team’s has closely worked with the communication agency Page in extremis on the creative development of “speakings” cards targeting this specific audience.

Eurociett is the European Confederation of Private Employment Agencies that promotes common interests of the agency work industry in Europe.

Eurociett brings together 30 national federations of the private employment agency industry in Europe, and 7  of the largest, multinational staffing companies worldwide: Adecco, Gi Group, Kelly Services, Manpower, Randstad, Trenkwalder and USG People.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information: http://www.inextremis.be