Photo
December 02, 2019
Clues for impactful presentations Never forget that first class presentations require time and focus for: Exploration & research > Generate ideas > Organise ideas > Collect feedback > Storyboard > Build the slides > Rehearse, rehearse, rehearse! Here...

Clues for impactful presentations 

Never forget that first class presentations require time and focus for:

Exploration & research > Generate ideas > Organise ideas > Collect feedback > Storyboard > Build the slides > Rehearse, rehearse, rehearse!

Here are six pointers we give you to enhance your abilities to make impactful presentations: 

1) Think communication — not decoration,

2) Clarify your intentions,

3) Being obsessed with ideas — not tools,

4) Know when to stop,

5) Let your ego at the door.

6) Images also have an exceptional potential to get an emotional response from your audience. 

Pictures help us become involved. With images, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals. 

The images contribute positively to the storytelling process that makes communication more engaging.

With all this in mind, the communication agency, Page in extremis can help you develop the most strategic presentations for your organisation.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:

http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication content strategy communication strategy

Quote
November 30, 2018
"A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.”"

— M. Kothand in The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells.

Tags: Brussels based communication agency corporate communication institutional communication content strategy web content

Quote
May 02, 2018
"Using short headlines is important because of the way people read. They do not read each word one at a time, but rather process groups of words. Those groups are made up of fewer than six or seven words, depending on their length (Wearing, 1973)"

— L. Percy in Strategic Integrated — Marketing Communications

Tags: Communication Agency Brussels corporate communication institutional communication content strategy

Quote
March 26, 2018
"A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers""

— Kothand, M. in The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

Tags: Brussels based communication agency corporate communication institutional communication content strategy

Quote
November 02, 2017
1 note
"Design thinking is a human-centred approach which is driven by creative and analytical thinking, customer empathy and iterative learning. It involves a toolkit of methods that can be applied to different problems by cross-disciplinary groups or by individuals"

— R. Curedale in Design Thinking — Process & Methods 3rd Edition

Tags: Brussels based communication agency corporate communication institutional communication creative process Good design creativity content strategy

Quote
October 19, 2017
"It’s much easier to be convincing if you care about your topic. Figure out what’s important to you about your message and speak from the heart"

— N. Boothman in Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life

Tags: Brussels based communication agency corporate communication institutional communication content strategy communication strategy

Quote
October 03, 2017
"Marketing is no longer about the stuff that you make, but about the stories you tell"

— Seth Godin

Tags: Brussels based communication agency corporate communication institutional communication content strategy web content

Quote
June 26, 2017
"Messages aren’t content. They’re used to shape content. So, as you create your content for each page and component, you’ll interpret the messaging for the audience and page context"

— E. Kissane in The Elements of Content Strategy

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy content strategy

Quote
March 02, 2017
"Industry associations, labour unions and professional associations like national medical practitioner organisations are all examples of alliances. Their members are individuals or companies working in a specific industry who join together to maximise their interests, promote industry views and exchange information. They engage in political lobbying on behalf of their members and usually research industry-wide issues. Their research outputs make them important resources for communication practitioners"

— J. Mahoney in Strategic Communication — Campaign Planning

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy content strategy communication strategy communication campaign

Quote
January 20, 2017
"Navigation systems are one of the most important systems or structures making up the anatomy of information architecture for Website design. Along with search systems, navigation systems are the most frequently used architectural structures of a Website for locating and accessing the information it contains. Usually, the first thing a user does when opening a webpage is to explore its content using the labels that make up the site’s navigation system"

— M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites  A guide for an Efficient Digital Communication

Tags: Communication Agency Brussels corporate communication institutional communication digital communication web content content strategy

Quote
November 04, 2016
"All to often, people make the mistake of focusing too much on the content of their argument and not enough on how they deliver that message"

— G. A. Williams & R. B. Miller in Change the Way You Persuade — Harvard Business Review’s 10 Must Reads On Communication

Tags: Communication Agency Brussels corporate communication institutional communication communication strategy content strategy

Photo
November 04, 2016
Do you “Chinese” your publication? Digital solutions offer Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences. Digital publishing allows producing, at an...

Do you “Chinese” your publication?

Digital solutions offer Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences.

Digital publishing allows producing, at an affordable cost, efficiently digital versions of publication in an increasing number of languages.

There are different ways to present the translated content, which can impact the graphic design of the publication.

The most common format of presentation is an interactive pdf in a single-language. In that case,  each language version of the publication can be separately downloadable.

Another solution is a multilingual publication built as an application that can contain two or more sets of translations of the original content. The language versions are developed through “toggling” or “side-by-side” effects.

With the “toggling” approach, users navigate through content written in different languages by pressing a “language switch”.
The article toggling effect provides a uniform user experience, but it requires extra work to make it happen.

The “side-by-side” approach places the translations next to each other, typically with differentiation in the font types, sizes and colours.

Located in Brussels, the communication agency, Page in extremis has realised multilingual online reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.

For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

Tags: Communication Agency Brussels corporate communication institutional communication digital publication online publication content strategy

Quote
November 04, 2016
"If the journalist was only going to read 30 words what would you want them to be? That’s your opening paragraph. The whole story in a sentence or two. To do this you have to strip it down to the bare essentials"

— S. Middleton in Build A Brand in 30 Days

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy content strategy

Quote
October 17, 2016
"A values statement should articulate how the organization will conduct itself. The statement should answer the question, How do we want to treat others and how we want to be treated ourselves?"

— J. M. Bryson and F. K. Alston in Creating your strategic plan — A workbook for public and nonprofit organisations

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy content strategy Branding Digital Branding brand engagement

Quote
October 13, 2016
1 note
"Determine how your prospects buy.
List the steps that you think prospects logically take from the time they recognize a problem to the time that they purchase a solution.
Talk with te customers or ask your sales reps for more insight.
Figure out what steps they take, what they need to know at each step, and how you can deliver that information most effectively"

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy content strategy web content