Communication Agency Brussels - Your Partner in Design and Brand

American companies have deep and longstanding ties in Europe

In 2017, U.S. investment in Europe totalled more than € 2 trillion and directly supported more than 4.7 million jobs.

The AmCham Eu’s publication “Case for Investing in Europe 2018”, written by Joseph Quinlan, Senior Fellow at the Center for Transatlantic Relations, Johns Hopkins University, shows that Europe is still the world’s largest economy and continues to offer tremendous investment opportunities for American business.

Joseph Quinlan lays out why Europe and the United States are stronger together and describes the deep ties that bind both sides of the Atlantic.
Along with creating jobs, developing infrastructure and driving innovation, American companies also invest in people and communities through social and educational programs, research and development or environmental and health initiatives.

As Susan Danger, CEO, AmCham EU, stated: “American companies have found a second home in Europe. With 60% of total U.S. foreign direct investment going to Europe every year, their contribution to the European economy is enormous”.

Know more in The Case for Investing in Europe 2018: throughout the publication, you will find a series of testimonials from senior business executives. They are members of AmCham EU’s Executive Council—a group of twenty CEOs who lead the European operations of some of
the world’s largest companies.
With enthusiasm and passion, they advocate for a stronger and more competitive Europe in the global economy. As they tell the story of their own companies, they demonstrate the breadth of their operations in Europe and their positive impact on local communities.

The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the publication.
The result is an inspiring brochure made within an intimate creative dialogue involving Thibaut L’Ortye and his team at AmCham, Joseph Quinlan, and the communication agency’s creative unit.

The communication agency, Page in extremis has extensive expertise in how to communicate your primary messages. We stimulate your brand and develop your percussive digital and classic media.

Be surprised by our know-how, contact us!

For more information:
http://www.amchameu.eu/invest
http://www.inextremis.be

Liquid Gas Europe benefits of a new, instantly recognisable logo in a digital environment.

The European LPG Association has renamed itself as Liquid Gas Europe. The change of name, logo and visual identity was announced in Brussels in September at a cocktail party that gathered its members and several representatives of the industry.

The transformation of the association previously called AEGPL into Liquid Gas Europe is a model of a comprehensive rebranding in this new era of digital communication.

Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.  With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

The re-branding coincides with the 50th Anniversary of the Association, created in 1968. The new logo - colourful and dynamic – make the Association easily distinguishable and reflect the industry’s ability to re-invent itself and be a contributing member in the energy sector.

The playful interaction initiated by the specific use of colours and the geometrical patterns make the new logo immediately recognisable in a digital environment.

The rebranding of the association has embraced every digital aspect of its communication activities:
- The Liquid Gas Europe’s website has been redesigned,
- Video capsules for youtube have been developed,
- The social media accounts have been relooked,  
- Email signature, Powerpoint presentations, and a campaign website were also a part of the rebranding implementation.

The strategic digital approach was defined collaboratively during the initial workshops of the whole branding process.

All the implementation steps were driven by a Branding Committee composed of the Liquid Gas Europe’s management and representatives of its members acting in close collaboration with the communication agency, Page in extremis.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

For more information:
https://www.youtube.com/watch?v=4Blq2UUOJ4I&feature=youtu.be
http://www.inextremis.be

How to integrate the digital dimension into your rebranding?

The fast-paced world of digital media is a real challenge for organisations.
Nowadays, when building brands, it is essential to consider a precise understanding of the strategic impact and the tactical issues around the digital environment of the brand, particularly as social media have a significant role to play with communication.

The perception of our brand and reputation is more and more the sum of our online experiences that is why we need to understand how digital are impacting the target audience’s perceptions of us and we need to do this measurably.

Of course, your target audience has every experience of you:  from your business cards to the tone of voice of your best opening speech but, now, all of these things are tied together by the online experience.
We can we can receive your coordinates over your email signature, and follow your talks through youtube or live streaming.

The number of different online touchpoints are expanding: website, web platform, online campaigns, e-newsletters, e-survey and many others social media.

It’s true that the majority of organisations are not using social media effectively, but they are doing more of it!

Because of all this, the meaning of the digital dimension of your brand must be considered from the starting point of your digitalisation process.

The transformation of CECED into APPLiA, the home appliance European association is a perfect example of “How to blend the digital dimension into your rebranding?”.

APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe.
It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances.
The home appliance industry is an essential European economic player.

The rebranding of the association has embraced all the digital aspects of its communication activities. The APPLiA’s website has been redesign, video interviews have been incorporated into the youtube channel, all the other social media have been reconfigured, and a consistent look and feel has been defined for the social presence, full online publications have been developed, email signature and a campaign website were also a part of the rebranding implementation. All of that was established in the framework of a digital presence strategy defined collaboratively during the initial strategic workshops of the whole branding process.

All the phases were driven by APPLiA’s management in collaboration with the communication agency, Page in extremis.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

For more information:
http://www.inextremis.be

The 7th European Direct Selling Conference 2018: a tremendous success!

The benchmarking event of the Direct Selling industry in Europe was the occasion to celebrate the 50th anniversary of Seldia, the European Direct Selling Association.

Seldia was established in 1968.  Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Seldia membership includes 28 national Direct Selling Associations and 18 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.

Direct selling provides virtually unlimited self-employment opportunities and is a nursery for entrepreneurs, especially for women —88% are women in Direct Selling. The median age is 43, with a high education level.

The event was also the occasion to celebrate the European Direct Selling Industry’s Astra Awards.

The Seldia Astra Awards 2018 winners are:
Best Service Provider: Jenkon Software
Best DSA: Poland PSSB_PL
Best Company: Mary Kay
Hall of Fame Award: Paul Dobson & Philippe Dailey
Special 50th Anniversary & Recognition Award: Imelda Vital of Amway
Congratulations to all!

Seldia has entrusted the Belgian communication agency, Page in extremis with the promotional campaign of the event on the social media.

The communication agency is currently putting together numerous materials that reflect all the activities that took place during the conference.
Stay tuned for photos, videos and press releases: http://directsellingconference.eu
http://www.inextremis.be

EDSO presents key recommendations for Electricity Market Design trilogues

EDSO for Smart Grids gathers leading European distribution system operators (DSOs) for electricity, cooperating to bring smart grids from vision to reality in Europe and is focused on guiding EU RD&D, policy and member state regulation to support this development.

Distribution system operators (DSOs) are the operating managers of energy distribution networks, operating at low, medium and, in some member states, high voltage levels.

Smart grids are essential to achieving the EU’s ambitious energy and climate objectives to 2020 and beyond.

EDSO is the key-interface between Europe’s DSOs and the European institutions, promoting the development and large-scale testing of smart grid models and technologies in real-life situations, new market designs and regulation.

EDSO believes that the Clean Energy Package is a real opportunity for DSOs to contribute to and meet the challenges of a flexible and highly digitised energy system – mainly as this transition is mostly affecting distribution grids at the local level.

EDSO has summarised its ten key recommendations in an eye-catching leaflet. The publication is the result of the co-creative framework that occurred between the EDSO team and the creative staff of the communication agency, Page in extremis.

The communication agency helps create and develop each of your publications as an appendage of larger strategic communication plans.

Page in extremis builds brands and strengthens the reputation of leading corporations, institutions and associations. Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be

The EU Agency for Railways in 120 seconds

The EU Agency for Railways is established to provide the EU Member States and the Commission with technical assistance in the development and implementation of the Single European Railway Area.

The motto of the EU Agency is “Making the railway system work better for society”.

To know more about the EU Agency for Railways in a minimum of time, a short video presentation is available on the youtube channel.

The European Union Agency for Railways had entrusted the communication agency Page in extremis with the creative development and the production of the video.

Page in extremis has over 24 years experience in guiding organisations on the road to defining and articulating their uniqueness.
The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.

For more information:
https://www.youtube.com/watch?v=J7dOF3uTeIY&feature=youtu.be
www.inextremis.be

“Building engineering education community in Europe for 45 years” is the title of the SEFI Annual Report 2017-2018.

SEFI is a non-profit international organisation acknowledged as the most extensive network of engineering education players in Europe active since 1973.  

SEFI’s members are institutions of higher engineering education, rectors, deans, professors, students, but also companies and other international associations and societies involved in the field.

The mission of SEFI is to contribute to the development and the improvement of engineering education in Europe, to emphasise the need for and to strengthen the image of both engineering education and engineering education professionals in society.

SEFI is committed to diversity, equality and inclusion within the engineering education community. SEFI is continually reviewing its policies and practices to fulfil this commitment and to ensure that it influences SEFI’s activities and liaisons.

The SEFI Annual Report 2017-2018 is the result of a close collaboration between the SEFI communication team and Page in extremis.

Based in Brussels, the communication agency, Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 25 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.

For more information:
www.inextremis.be

Did you know that the GS1 system of standards spans more than 20 industry sectors, over a million companies in 150 countries?

With this latest edition of the GS1 Healthcare Reference Book, stories shared by healthcare stakeholders —from every part of the supply chain and from every continent— point to some significant developments.

One can see the worldwide movement of using GS1 standards to help solve some of healthcare’s toughest challenges. GS1 global standards are becoming ONE language of choice for supply chain management and electronic commerce in healthcare. Their implementation improves patient safety, patient compliance and supports electronic health records.

GS1 global standards ensure compatibility and interoperability of supply chain solutions, not only within an organisation but also within a country, region, and across sectors and borders.

GS1 is a not-for-profit, global standards organisation with nearly 40 years’ experience in supply chain optimisation.
The GS1 system of standards now spans more than 20 industry sectors, over a million companies in 150 countries and facilitates more than six billion daily transactions.
Global adoption of the GS1 system of standards undoubtedly benefits patients and industry stakeholders worldwide.

Since several years, the communication agency, Page in extremis designs and produces the GS1 Healthcare Reference Book.

Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis sits in Brussels. The multidisciplinary team helps you define and translate the principal messages of your organisation into brilliant visual systems.

For more information:
http://www.inextremis.be