Communication Agency Brussels - Your Partner in Design and Brand

Zoom on a rebranding

After 60 years of history and technological revolution, the home appliance sector in Europe is now represented by the fully modernised association APPLiA.

The significant change was celebrated by more than 200 policy makers, manufacturers, NGOs and other stakeholders on 7th March at the belVUE museum in Brussels.

The renaming and the rebranding is the result of a successful one-year process handled by the APPLiA team in close collaboration with the communication agency Page in extremis.

The preliminary works started with an identity audit and two surveys targeting each the internal and the external stakeholders of the association. Then the effort concentrated on the definition of an effective brand strategy and its alignment with the strategy of development of the organisation.

A series of video capsules with interviews of the APPLiA staff that highlight the fundamentals of the rebranding is available. You can discover the first two at the following links:

https://www.youtube.com/watch?v=EzB5r2mlLgo
https://www.youtube.com/watch?v=ZY8bNmL-iSw

If you want to feel better the spirit of the new brand, here is the launching video:
https://www.youtube.com/watch?v=G2ocWYrDAek

Experience or relive the first hours during the launching event, click here for the wrap-up video:
https://www.youtube.com/watch?v=NJgGLCdA8mI

Living the new brand, browse the APPLiA brand new website: http://www.applia-europe.eu

Your organisation needs to differentiate to stand out from the crowd.  But being different is not enough; you also need to be relevant.
Your brand identity should express what your organisation stands for. To succeed you need a reliable partner.
One who brings experience, enthusiasm and perspective to the table.

Page in extremis turns brands into valuable assets and ensure that they are in alignment with your strategic objectives.
The communication agency has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
http://www.inextremis.be

Why not broadcast a video to promote your next event?

In 2017, the European Commission and the European Union Agency for Railways launched a series of regional debates, related to the one single process for cross-border vehicle authorisation in Europe.

Five conferences took place, each organised in distinct EU regions:  
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki  
- SERA Regional Conference West Mediterranean in Valletta  
- SERA Regional Conference Central in Berlin  
- SERA Regional Conference North Sea in Amsterdam
The final insights were discussed in Brussels at the SERA Convention.

A video of the SERA initiative was developed and employed as a teaser to communicate to all the attendee the topics to be covered during the series of events.

The video was the result of the creative collaboration between the communication agency Page in extremis and the European Union Agency for Railways communication team.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
https://www.youtube.com/watch?v=7Twu9P3GffM
www.inextremis.be
www.inextremisbranding.be

Did you know that a community pharmacy in the EU serves 3,214 citizens on average?

In 2017, the Pharmaceutical Group of the European Union (PGEU) surveyed its members to understand the extent and variety of community pharmacy services available across Europe.

PGEU shares their highlights of the findings in their 2017 Annual Report entitled: “Measuring health outcomes in community pharmacy”.

PGEU is an independent, international non-profit association representing the interests of European community pharmacists and community pharmacies.

PGEU’s members are the national associations and professional bodies of community pharmacists in 33 European countries including the EU Member States, EU candidate countries and EEA/EFTA countries.

PGEU’s vision is that community pharmacists are recognised and supported by national health systems as key health professionals making a dynamic, sustainable, and evolving contribution to the health of individuals and communities they serve while strengthening European health systems.

The annual report is the result of the collaboration between PGEU staff and the communication agency Page in extremis.

Page in extremis is delighted to benefit from the repeated trust of PGEU since several years. A part of the secret of this successful collaboration is the result of 3 good behaviours of the Page in extremis’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity composed of a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

APPLiA new website is online

The 7 of March 2018, CECED celebrated its 60th anniversary and became APPLiA, Home Appliance Europe.

The same day, the new brand website of the European association is released.

The APPLiA website is an example of best practices in digital developments for European Associations.

The APPLiA website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, clear typography, and, high-quality images.

The communication agency, Page in extremis has developed the APPLiA website in close collaboration with the APPLiA communication team.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

More information:
http://www.applia-europe.eu
http://www.inextremis.be

The transatlantic economy is responsible for €5.2 trillion total commercial sales and employs 15 million workers on both sides of the Atlantic. A healthy, vibrant EU-US relationship delivers growth and stability for businesses and citizens.

“The economy on both sides of the Atlantic has been growing steadily for the past year. The EU and US are each other’s most important markets and together support 15 million jobs. The transatlantic relationship, however, is founded on more than just numbers” stated Susan Danger, CEO, AmCham EU.

The Transatlantic Economy Report 2018 presents the most up-to-date facts and figures about the EU-US economic relationship. The research was conducted independently by Dan Hamilton and Joseph Quinlan of the Center for Transatlantic Relations, Johns Hopkins University.

The study includes dedicated profiles for 30+ European countries and all US states.

Page in extremis is proud to participate in the creative development and the graphical production of the Transatlantic Economy Report 2018.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
http://www.inextremis.be

Join us at the 2018 ASECAP Days in Ljubljana!

The 46th ASECAP Study & Information Days will focus on the new EU road mobility package and the role of infrastructure investments therein.

As part of the road mobility package, two legislative proposals will be at the centre stage of the discussions during the ASECAP Days in Ljubljana, namely:

- the proposal for a Directive on the interoperability of electronic road toll systems and facilitating cross-border exchange of information on the failure to pay road fees in the Union (the “EETS” Directive);

- the proposal for a Directive amending Directive 1999/62/EC on the charging of heavy goods vehicles for the use of certain infrastructure (the so-called “Eurovignette” Directive).

The 2018 ASECAP Days will, therefore, look at how toll the infrastructure investments made by the toll motorway operators respond to the new EU legislative package and what remains to be done to meet and, in particular, finance the mobility challenges.

You will find the two-day conference programme on the event website.

The ASECAP Days website, the Reets and the EETS web platforms are all developed by ASECAP in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity composed of a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.asecapdays.com
http://www.inextremis.be

After 60 years of history, the home appliance sector in Europe will be represented by the fully modernised association, now called APPLiA.

For APPLiA’s Director-General, Paolo Falcioni, the new brand image is a logical consequence of an analysis of what the organisation is and how “an innovative, sustainable and forward-looking industry deserves to be represented”.

APPLiA will be aiming at completing an ambitious mission: to represent the sector, to unify its diverse members into a single, dynamic, political actor, to shape European policy and to empower policymakers by providing them with the knowledge they need to make informed decisions.

The new brand APPLiA is the result of a nearly one-year- long rebranding process made within an intimate creative dialogue framework involving the APPLIA’s team and the communication agency Page in extremis.

Since its founding 24 years ago, the agency’s branding process is built on this premise: both the organisation strategy and brand strategy must grow together toward a common goal.

An effective brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must support that desired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to express your core values effectively to your targeted audiences.

Page in extremis helps you clarify and define a brand strategy that explains your organisation’s very existence. The Belgian communication agency helps your organisation to convey the appropriate message consistently in all of its communication.

More information:
http://www.applia-europe.eu
http://www.inextremis.be
https://www.euractiv.com/section/energy-environment/video/bye-bye-ceced-welcome-applia/
https://www.theparliamentmagazine.eu/articles/partner_article/applia/bye-bye-ceced-hello-applia

In 2017, CER devoted a great deal of effort to the implementation of the Fourth Railway Package’s Safety and Interoperability Directives. The harmonisation of certification and authorisation processes under the control of the EU Agency for Railways represents a significant leap forward in shaping a real Single European Railway Area and fostering better services for passengers and goods.

CER has also been following the Brexit negotiations, acting as an essential interlocutor for the EU institutions by highlighting potential challenges and their corresponding solutions.

Want to know the other achievements of CER during 2017? Check the new annual report!

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe. CER ́s role is to represent the interests of its members by actively providing an input to EU policy, in particular, to support an improved business and regulatory environment for European railway undertakings and infrastructure managers.

Page in extremis is proud to participate in the creative development and the graphical production of the CER annual report. The result is an impactful publication made within an intimate dialogue framework involving the Belgian communication agency’s creative team and CER’s communication team.

Each year, the graphical team of Page in extremis signs the design and produces about twenty annual reports.
That means that since 1994, the broad experience of the communication agency enlarges to more than four hundred annual reports.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:
http://www.inextremis.be