What happened to European children in 2016?
You will find the answers is in the new Eurochild Annual Report.
Eurochild is a network of organisations working with and for children throughout Europe, striving for a society that respects the rights of...

What happened to European children in 2016?

You will find the answers is in the new Eurochild Annual Report.
Eurochild is a network of organisations working with and for children throughout Europe, striving for a society that respects the rights of children.

The work of Eurochild is underpinned by the United Nations Convention on the Rights of the Child (UNCRC), the most signed international human rights treaty that grants all children and young people a comprehensive set of rights.

The new Annual Report of the organisation highlights the fact that if progress towards the full realisation of children’s rights in Europe suffered several setbacks, 2016 also brought significant positive developments.

Two examples: (1) the Council of Europe adopted a 6-year ambitious children’s rights strategy with high-level political commitment from many of its 47 member states; (2) the UN Committee on the Rights of the Child issued two new General Comments giving guidance to governments on public spending for the realisation of children’s rights, and implementation of children’s rights during adolescence.

In 2016, Eurochild welcomed 17 new members after a vote by the General Assembly. Eurochild has a total of 178 members, from 33 countries, including organisations and individuals working to promote children’s rights in Europe.

Page in extremis is proud to have participated in the creative development and the graphical production of the annual report.

Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.

Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"When you hear the story of how a company was born, or you hear a story about the impact an organization has had on a customer’s life, or about the unique experience of a group’s staff member or partner, you feel an emotional connection with that company. Social media, especially blogs and online videos, allow you to share your stories with your customers, prospects, and the world, further building powerful connections"

— D. Kerpen in Likeable social media

The voice of the lighting industry in Europe has a brand new website!
LightingEurope will increase the value of light to society.
The European association represents the lighting industry in Europe. LightingEurope is the voice of more than 1,000...

The voice of the lighting industry in Europe has a brand new website!

LightingEurope will increase the value of light to society.
The European association represents the lighting industry in Europe. LightingEurope is the voice of more than 1,000 lighting companies who employ more than 100,000 people over Europe.

With the implementation of the new website and the publication of the LightingEurope’s Strategy Roadmap 2025, the association is focussing on the strategic growth drivers for the industry that will benefit the European users and the environment: LEDification, Intelligent Lighting Systems, Human Centric Lighting and Circular Economy.

LightingEurope has the ambition to create a regulatory framework that improves the quality of lighting and thereby the quality of life. This frame will foster freedom of innovation and deliver a broad range of opportunities for the lighting industry.

The new website depicts in detail the new vision of LightingEurope for the next years. With energy efficiency seen as a given fact, LightingEurope defines enabling drivers to achieve growth in the value of light to society.

Page in extremis has developed the Webdesign and the production of the LightingEurope website in close collaboration with the communication team of LightingEurope.

Page in extremis has realized major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be

See all the key messages from LightingEurope on their new website http://www.lightingeurope.org

"The Brand Management Wheel is a model that is used by brand managers in both public and private sectors to understand all the elements that can make an impact on the image of their brand"

— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value

Four dates for Brussels Sports Days and a new logo!
Four days, four districts and be initiated to the sport you want: that is the program of the Brussels Sports Days organised by the City of Brussels!
The City of Brussels invites you to a real sports...

Four dates for Brussels Sports Days and a new logo!

Four days, four districts and be initiated to the sport you want: that is the program of the Brussels Sports Days organised by the City of Brussels!

The City of Brussels invites you to a real sports village.
Come and test yourself on a run of 100 meters distance, and being initiated free of charge by professionals to other sporting disciplines: golf, basketball, taekwondo and petanque.

The ambience will also be musical and dancing with the salsa entertainment while the smaller ones will enjoy the joys of the inflatable castle.

Four dates to mark in your agenda:
April, 29: Square Palfyn;
May, 6: Pietonnier de Bruxelles;
May, 25: Atomium;
July, 1: Bois de la Cambre.

The City of Brussels has entrusted the communication agency, Page in extremis with the mission to create a new logo and a dynamic visual system for the new edition of the Brussels Sports Days.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

"Consider the following: red, white, and blue. Golden Arches. A red can of cola. Your favorite sports team. In each instance, the associations of color enable identification and prompt particular images and emotions. Every Emotional branding strategy must consider the effect colors (or their absence) will have on the brand."

— M. Gobé in Emotional Branding — The new paradigm for connecting brands to people

The yearly Economic Report of the World Employment Confederation has just been released!
The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the...

The yearly  Economic Report of the World Employment Confederation has just been released!

The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the role of the employment industry in enabling work, adaptation, security and prosperity.

50 million people globally accessed the labour market via an employment agency in 2015
Regarding penetration rate, agency work represents a limited part of the global working population averaging just 1.7%. The USA leads the field at 2.2%, followed by Japan (2%) and Europe (1.9%).
The highest-placed European country is France in 5th place with 2 million hires.

Across the markets covered in the report, current trends show a diversification of the employment industry.
Employment agencies also guided some 3 million individuals through their career management or job search, and they enabled adaptation by closing skills gaps and placing unemployed youth in work.

Following Denis Pennel, Managing Director at the World Employment Confederation, numbers show two things: “first, agencies provide both an entry point to the labour market and a stepping stone to permanent hiring. Second, the industry creates decent jobs that would otherwise not exist. In India for instance, 92% of companies would not make permanent hires if agency work was not available”.

Finally, the report points that the employment industry reduces frictional unemployment and has an impact on public budgets.

The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the report. The result is a comprehensive publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, and the World Employment Confederation.

An online version of the publication is on the road and will be soon published.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.wecglobal.org/index.php?id=200
http://www.inextremis.be

"Successful brands are like famous personalities – they have ways of doing things that we instantly recognize and expect. They have a distinctive look, feel and tone of voice that we associate with them. If you consider your brand as a living personality, you will find it easier to bring it to life and have meanings."

— Hitchens, J. and Hitchens, P. in  Successful Brand Management In A Week

ASECAP has updated two significant brochures related to the security on the motorways: “Life-Saving Chain in ASECAP” and “Ghost drivers.”
Life-Saving Chain in ASECAP is a publication that aims at providing a clear overview of all the actions taken...

ASECAP has updated two significant brochures related to the security on the motorways: “Life-Saving Chain in ASECAP” and “Ghost drivers.”

Life-Saving Chain in ASECAP is a publication that aims at providing a clear overview of all the actions taken after an accident.
The brochure carefully describes the critical operations that are activated by different stakeholders in case of an accident to save lives and avoid any related dangers to the people. These procedures are often a chain system where several actors (police, concessionaires, fire brigades, emergency services) are actively involved and share different responsibilities.

“Ghost drivers” is the second publication related to motorways security matters.
Ghost drivers have been the cause of severe accidents in different Member States, and they represent an emerging threat to road safety policies in the EU.
This phenomenon consists of those vehicles driving in the wrong direction on a motorway posing a grave danger to other drivers.
Indeed, wrong-way crashes are relatively infrequent, but they are more likely to produce serious injuries and fatalities compared to other types of accidents.

The publication sheds more light on the direct experiences of the ASECAP members confronted with this emerging issue and provides a comprehensive picture of the situation in different countries stressing the need for joint actions and initiatives between toll road operators and other relevant stakeholders.

Both publications are the result of a close collaboration between the ASECAP communication team and Page in extremis.

Based in Brussels, the communication agency, Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.

For more information:
www.inextremis.be
www.inextremisdigital.be
www.inextremisbranding.be

"Advances in technology have delivered exciting opportunities to communication practitioners. Mobile phones and email have brought flexibility; social media application have led to new ways of communicating; and continually upgraded computer software has made research, planning, writing and evaluation more efficient."

— J. Mahoney in Strategic Communication — Campaign Planning

Community pharmacy, a public health hub
The community pharmacy network provides many opportunities for public health activities. With extended opening hours and no appointment needed for advice or services, community pharmacy is more accessible than...


Community pharmacy, a public health hub

The community pharmacy network provides many opportunities for public health activities. With extended opening hours and no appointment needed for advice or services, community pharmacy is more accessible than any other healthcare setting.

An estimated 46 Million people visit the community pharmacy network in Europe every day. Community pharmacies are available to a range of individuals in both good and poor health, and to those that may not have formal contact with any other health professional.

The PGEU Report 2016 entitled “Community pharmacy, a public health hub”, features various examples of the public health activities of community pharmacists. The report illustrates these activities under the three domains of public health: health protection, health improvement, and health service delivery and quality.

PGEU is the voice of Community Pharmacy in Brussels. The European Association represents the community pharmacy perspective concerning legislative and policy initiatives at EU level which affect the profession and public health.

The organisation maintains regular contacts with the European Commission, the European Parliament, the Committee of Permanent Representatives (COREPER) and the Economic and Social Committee.

PGEU is part of a network of over 10 European healthcare professionals’ organisations via which European Medicine Agency engages with healthcare.

The PGEU 2016 Annual Report is the result of the close collaboration between the PGEU’s communication team and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations engage with their stakeholders and convey their messages through innovative publications and digital tools.

For more information:

http://www.inextremis.be

http://www.inextremisdigital.be

http://www.inextremisbranding.be

"An organization’s visions of success outlines what the organization should look like as it successfully implements its strategies and achieves its full potential"

— J. M. Bryson & F. K. Alston in Creating your Strategic Plan — A workbook for public and nonprofit organizations

A Brand Audit! For what purpose?
An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this...

A Brand Audit! For what purpose?

An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this evolution can be a fundamental misalignment of organisational efforts.

A designer’s job is to take a message and communicate it visually. If he receives poor guidance or dissonant information, the results will not have the desired impact.

A new visual solution is also especially crucial when an organisation is introducing a new vision or a new core idea. The new visual identity must represent a new reality.

But how to know when to operate a rebranding exercise?

The best practice is to drive a Brand Audit.
A brand audit is a thorough analysis of a brand’s current position compared to its paired organisations and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.

For more information:
www.inextremis.be

"Planning is the intellectual, psychological, and tactical process of thinking about each task that needs to be accomplished to meet a goal. For most designers, broadly speaking, the goal or plan is completion of a great design on time and on budget that meets or exceeds the client’s expectations"

— T. L. Stone in Managing the Design Process — Implementing Design — An Essential Manual for the Working Designer

In 2014, leading Latin American cancer experts from the BIG network met in Porto Alegre, Brazil, to analyse the clinical research situation in Latin America, with a focus on breast cancer.
The specialists investigate how they could optimise...

In 2014, leading Latin American cancer experts from the BIG network met in Porto Alegre, Brazil, to analyse the clinical research situation in Latin America, with a focus on breast cancer.

The specialists investigate how they could optimise collaboration between themselves and internationally and draw up a plan of action.

Medical journalist Jenny Bryan discusses the topic with participants of the 2014 BIG Latin Retreat as well as with other opinion leaders in the field trying to understand from various angles the challenges faced and the opportunities.

Dr Màrcio Debiasi shares his experience in the first Clinical Research Management Training Programme for young oncologists organised by BIG, together with the European Organisation for Research and Treatment of Cancer (EORTC) and the Latin America Cooperative Oncology Group (LACOG).

Finally, Fernanda Schwyter presents Projeto CURA: an innovative and creative initiative from LACOG aiming to raise awareness and support cancer research in the Latin American region.

Read more in the latest BIG Research in Focus newsletter that explores cancer clinical research in Latin America through the eyes of local and international experts.

BIG Research in Focus is a twice a year publication, focusing on a specific topic related to breast cancer research and published by BIG, the largest global research network dedicated solely to breast cancer.

BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.

The communication agency Page in extremis has designed and produced the periodical in close collaboration with the BIG’s Communication team.

Based in Brussels, the communication agency has expertise in institutional and corporate communication.

The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be