"Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek"

— Mario Andretti is the only driver named American driver of the year in three different decades (1967, 1978, and 1984)

Data Analysis for effective border management
“Customs already has a substantial amount of data at its disposal, beginning with data submitted for the Customs clearance process,” wrote the Secretary-General of the World Customs Organization in the...

Data Analysis for effective border management

“Customs already has a substantial amount of data at its disposal, beginning with data submitted for the Customs clearance process,” wrote the Secretary-General of the World Customs Organization in the official magazine of the global Institution — WCO News.

Following Dr Kunio Mikuriya: “thanks to the development of digital technology, Customs can tap into data from other government agencies, commercially available databases, and open sources information platforms, such as digitised global public records and multilingual news sources”.

All this explains why the Secretary-General has defined “Data Analysis for Effective Border Management” as the WCO’s annual theme for 2017.

The last edition of the WCO News develops a full comprehensive core thematic section on the matter. A dossier in which Dr Kunio Mikuriya declares his confidence in the innovative future of the WCO by stating: “Data, used in conjunction with analytics and other emerging technologies, will, I am quite sure, provide us with new opportunities to realise our objectives”.

The quarterly magazine of the WCO is designed and produced by the communication agency, Page in extremis in close collaboration with the WCO communication team.

The Belgian communication agency, Page in extremis is an official provider of the international organisation.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of cross-platform communication programmes.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"Transformation - animating design elements from one form into another - is one of the many joys of designing with digital tools. Allowing for objects to kinetically change or morph helps transform ideas from ethereal notions into concrete visuals; paper and screen are transformed from empty vessels into works full of meaning, and audiences are transformed from passive to active participants"

— S. Heller & G. Andreson in The graphic design  idea book - inspiration from 50 masters

Why avoiding any confusion when you rename your organisation?
WWF originally stood for “World Wildlife Fund”.
In 1986, WWF had come to realise that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For...

Why avoiding any confusion when you rename your organisation?

WWF originally stood for “World Wildlife Fund”.

In 1986, WWF had come to realise that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For Nature”.

The United States and Canada, however, retained the old name.

In 2001, the resulting confusion caused by the name change, together with its translation into more than 15 languages, led the WWF Network to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: WWF.

Nowadays, WWF is one of the world’s largest conservation organisations: the organisation has offices in more than 80 countries around the world and employs about 6,200 full-time staff.
The central secretariat for the network  - called WWF International - is located in Gland, Switzerland.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.

WWF focuses its work around the magnificent diversity of life on this planet, the extraordinary places they live in.  All the while trying to reduce humanity’s impact on this life and in these places.

The communication agency, Page in extremis, based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.

In close collaboration with the WWF’s communication team, Page in extremis creates and produces various vibrant communication projects for WWF-Belgium.

Since its creation, in 1994, the concern for the environment is a founding pillar of Page in extremis.

Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has expertise in matters implying complexity and sensitive environmental messages.

Page in extremis benefits from a large in-house graphic team who develops digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"Industry associations, labour unions and professional associations like national medical practitioner organisations are all examples of alliances. Their members are individuals or companies working in a specific industry who join together to maximise their interests, promote industry views and exchange information. They engage in political lobbying on behalf of their members and usually research industry-wide issues. Their research outputs make them important resources for communication practitioners"

— J. Mahoney in Strategic Communication — Campaign Planning

Be.exemplary has rewarded 10 architectural projects!
Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics...

Be.exemplary has rewarded 10 architectural projects!

Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics which constitutes the public challenge in Brussels — architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The objective of Be.exemplary was to select projects whose the concrete realisation was expected in the short and medium terms. The approach proposed was intentionally opened and aims innovation.

Met in November 2016, a jury of experts has analysed all the nominations and designated the ten projects winners among those who offered the most relevance in function of their exemplarity, of the site considered, the context, of the issues and the means implemented.

Here is the list of the 10 awarded projects:

1. CROIX DE FEU

2. BUDA

3. QUATRE VENTS A TOUS TEMPS

4. RENOVATION DE LA TOUR BRUNFAUT

5. QUARTIER HELMET

6. VRIJE UNIVERSITEIT BRUSSEL - PISCINE

7. Complexe CENTR’AL

8. CITÉ VAN MEULECOM

9. LYCÉE MARIA BOODSCHAP – GYMNASE

10. ILOT DE SPIEGEL

For a detailed overview of each project, please visit: http://beexemplary.brussels

The Region of Brussels-Capital (RBC) has entrusted the promotion of the Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed a multichannel communication campaign: a website containing explanatory video capsules was released. The web platform is linked with social media and includes an E-news system. Press releases and a particular toolkit are available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that makes brands conversational, helps organisations convey their message and engages with their stakeholders.

For more information:

http://www.inextremisdigital.be

http://www.inextremis.be

http://www.inextremisbranding.be

"Finding analogies can lead to new thinking and breakthroughs. An analogy is something that is comparable to something else. You can find an analogy by asking yourself, “What is this like?”, or “In what situations has this problem been solved before?”"

— J. Ingledew in How to have great ideas — A guide to creative thinking

The ANEC brand new website is online!
ANEC is the European consumer voice in standardisation.
ANEC represents the European consumer interest in the creation of technical standards, especially those developed to support the implementation of European...

The ANEC brand new website is online!

ANEC is the European consumer voice in standardisation.
ANEC represents the European consumer interest in the creation of technical standards, especially those developed to support the implementation of European laws and public policies.

ANEC also has an interest in the application of standards, including market surveillance and enforcement, accreditation and conformity assessment schemes.

ANEC also seeks to influence the development or revision of European legislation related to products and services that are likely to affect the consumer, particularly when reference is made to standards.

ANEC participates principally through its voluntary experts in the standards development work of the three European Standardisation Organisations (ESOs) recognised by the European Union and EFTA:
CEN (www.cen.eu)
CENELEC (www.cenelec.eu)
ETSI (www.etsi.org)

The ANEC new website has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ANEC.

Located in Brussels, the communication agency develops dynamic websites since 1994.

Page in extremis proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or renewal of your visual identity supported by easy to use guidelines and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

"A communication system includes functions like advertising, investor relations, community relations, marketing, marketing communication, public relations, public affairs, sales and employee (or internal) communication"

— J. Mahoney in Strategic Communication — Campaign Planning

The EU Single Market is turning 25 this year
The original vision of the Single Market project was to create a single, prosperous economic area. People, goods, services and capital would move freely. European citizens would enjoy rising standards of...

The EU Single Market is turning 25 this year

The original vision of the Single Market project was to create a single, prosperous economic area. People, goods, services and capital would move freely. European citizens would enjoy rising standards of living.

Twenty-five years down the road, has the Single Market delivered on this promise?

From 1995 to 2011, Single Market integration has progressed slowly but steadily across the Member States. In 2015, the EU-wide index measuring integration was 30% higher than in 1995.

But today, backsliding in integration could mean undoing years of progress.

Discover a complete analysis with the study entitled  "The EU Single Market: Impact on Member States". The study is commissioned by the American Chamber of Commerce to the EU and conducted independently by LE Europe.
Please refer to the report for detailed figures and Member State overviews.

The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the report.
The result is an impactful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, the American Chamber of Commerce to the EU and LE Europe.

An online version of the publication is on the road and will be soon published.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/singlemarket
http://www.inextremis.be

"Communication is the campaigner’s instrument for change, not simply a way to publicize an opinion"

— C. Rose in How to Win Campaigns — Communications for change

Over the past 18 months, the Community of European Railway and Infrastructure Companies (CER) has kept up to promote rail as the backbone of European mobility and as a key enabler of the European Union’s long-term strategy for decarbonising its...

Over the past 18 months, the Community of European Railway and Infrastructure Companies (CER)  has kept up to promote rail as the backbone of European mobility and as a key enabler of the European Union’s long-term strategy for decarbonising its economy.

In the last Annual Report of the European organisation, Rüdiger Grube, the CER Chairman said: “We will continue working closely with the European institutions on improving the performance of the railway sector and delivering our contribution to an even stronger sustainable Europe”.

Known as the voice of European railways, CER ́s role is to represent the interests of its members by actively providing an input to EU policy, in particular, to support an improved business and regulatory environment for European railway undertakings and infrastructure managers.

CER brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

Page in extremis is proud to have participated in the creative development and the graphical production of the CER annual report. The result is a vibrant and impactful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and CER’s communication team.

Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.

That means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:
http://www.inextremis.be

"Target publics are people. However target publics are defined, segmented, researched and addressed, and no matter what you read about the theoretical principles and arguments behind this concept, it is important not to lose sight of the point that they are people"

— J. Mahoney in Strategic Communication — Campaign Planning

This year, Paris will welcome the 45th ASECAP Study and Information Days.
On the occasion of this expected event, the logo and the visual identity of the event website will convey the lively colours of France.
The ASECAP Days will be the occasion for...

This year, Paris will welcome the 45th ASECAP Study and Information Days. 

On the occasion of this expected event, the logo and the visual identity of the event website will convey the lively colours of France.

The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss the various developments for the decarbonization of transportation.

The two-day discussions will be marked by political and technical sessions about subjects falling under the responsibility of ASECAP’s various Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.

On the first day of discussions (Tuesday 30 May) the different developments for the decarbonization of transportation, as well as the finance tools for the new mobility needs and trends for the infrastructure of the future, will be examined from a political angle.

Furthermore, three policy sessions will be dedicated regarding the state-of-the-art on EETS, the smooth transition to more innovative, safe and efficient ITS solutions and road maintenance to provide road infrastructures offering the highest standards of safety.

Two technical sessions and one marketing session will mainly shape the second day (Wednesday 31 May). Experts will make presentations on subjects falling under the reduce of CO2 emissions and the digitalisation of motorway sector.

Finally, as a closing session, the EU and the US will discuss the current and future key challenges for the toll industry.

You will find the two-day conference programme on the event website.

The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"Brands and stories share similar purpose: to engage, to inspire, and to motivate"

— J. Signorelli in StoryBranding — Creating standout brands through the power of story