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"A cookie is like a little marker that allows you to be counted or recognized. This is why you might see an ad on a website that relates to something you saw on a previously visited website"
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
The World Employment Confederation published the business case on fair recruitment. The publication addresses recruitment intermediaries around the world and aims to show them that agencies operating in line with the quality standards of the World Employment Confederation are profitable and fruitful.
That alignment is crucial in countries where recruitment intermediaries are not regulated or where it is okay to charge fees to the job seekers and workers.
The World Employment Confederation is against fee-charging of workers because it can lead to their exploitation and abuse. It is essential that recruitment intermediaries are aware of the risks of these practices and understand that embracing the fair recruitment model and adopting higher quality standards lead to a productive and sustainable business.
The World Employment Confederation is representing labour market enablers in 50 countries and 7 of the largest international workforce solutions companies.
The World Employment Confederation brings unique access to and engagement with international policymakers (ILO, OECD, World Bank, IMF, IOM, EU) and stakeholders (trade unions, the academic world, think tanks, NGOs).
The Belgian communication agency, Page in extremis is proud to have participated in the visual development of several communication touch points of the global organisation.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The renewal of your visual identity supported by easy to use guidelines developed in a clear and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.
4) The creative development and production of original printed and digital communication projects.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"It’s wise to test any campaign before spending your entire budget. If you’re considering multiple publications for print ads, run the same as in two different ones to see which generates the best response. or test different headlines and offers. Your goal is to find the ads and publications that generate the best response, and then run them for the remainder of your campaign"
— I. Moderandi in The Strategic Marketing Process — How to structure Your Marketing Activities to Achieve Better Results
A model for digital campaigns: the Parallax Scrolling Webpage
The parallax mini-websites trend will continue to 2017, with its impressive effect at the scrolling feature of a web page.
Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience.
The parallax effect is very efficient when you want to convey information quickly and comfortably in a very structured way.
Discover as the messages of the campaign “A Better Deal For Motorists” are well communicated on the dedicated mini-site of the FIA Region I.
In close relation with the FIA Region I communication team, the communication agency Page in extremis has developed the digital tools of an integrated multichannel communication campaign.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
Page in extremis has realised major web-based communications projects for many well-known global and European organisations.
For more information:
"The key to employer brand is tapping the emotional essence of the company and its brand and using that emotional essence to frame and articulate the employee experience"
— L. Sartain & M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate to all of yours stakeholders.
If vision and mission statements are now well understood, the utility of values for the organisation has indeed been misinterpreted. If values are fundamental to people, then they should be essential to organisations.
Brands are about meanings, and nothing except values generates and supports better meanings. Nothing surprising that the best brands in the world are built on distinctive and very stable values.
Value is a concept or a principle that seems important enough to guide employee behaviour and decision-making inside the organisation.
Value acts as a compass and a constant reference for your brand’s expression and development as you move forward. They also provide a strong anchor for your external stakeholders’ relationship with your organisation.
To be used efficiently and reinforce your communication impact, values must satisfy the test of certain criteria.
Here is a list of questions to which you could submit each of your organisational value: Is this value genuine? Is this value liveable? Is this value compelling internally? Will this value mean something to your external stakeholders? Is this value relevant to your brand? Does this value contribute to you being distinctive as a brand? Does this value have sustainability? Can you communicate this value to people? Would you fight to preserve this value?
Based in Brussels, the communication agency Page in extremis can help you set up a value system that will allow your communication team to maintain a high level of engagement within all your staff and with your external stakeholders.
Page in extremis has over 22 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.
More:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"Innovations that are perceived by individuals as having greater relative advantage, compatibility, trialability, and observability and less complexity will be adopted more rapidly than other innovations. Past research indicates that these five qualities are the most important characteristics of innovations in explaining the rate of adoption"
— E. M. Rogers in Diffusion of Innovations —Fifth Edition
The European Construction Industry Federation (FIEC) publishes since many years a document giving information about construction activity in Europe.
26 countries are analysed individually and the European Union as a whole under the following headings: General overview / Overall construction activity (including employment) / New housebuilding / Renovation and maintenance of residential buildings / Non-residential building / Civil-engineering / Construction abroad
The statistics are expressed in percentages (and some in real figures). The data are given over a period of 10 years. The forecasts are valid for up to one year.
Interested to know more about the European Construction Industry? Find out the data in the last FIEC statistical report!
FIEC is the “Social Partner” representing employers in the European Sectorial Social Dialogue “Construction”. FIEC speaks for the European construction industry.
Since 2012, FIEC has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.
Located in Brussels, the communication agency, Page in extremis, has extended experience in the translation of specific communication needs into impactful communication tools.
The communication agency helps you revitalise your communication objectives.
More information:
http://www.inextremis.be
"Remember that what you’re always looking for in branding is a beautiful combination of distinctiveness, authenticity, and compelling story. Those three elements give us the clue to establishing and using values"
— S. Middelton in Build a brand in 30 days
Over one in four children in the EU is at risk of poverty.
By giving visibility to children, the European Semester, which is the EU’s framework for economic policies, can help build more resilient communities, societies, and economies.
The Eurochild Report assesses the 2016 European Semester process and offers recommendations as to how the EU macroeconomic governance channels can support the elimination of child poverty and promotion of children’s rights.
The 2016 Eurochild Report on the European Semester is based on the assessment of 28 contributors from 20 Member States documented in the 20 country profiles included in this report.
Page in extremis is proud to have participated in the creative development and the graphical production of the publication.
Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.
Since 1994, the broad experience of the Belgian communication agency has been extended to more than seven hundred of publications.
Be surprised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
"The key distinction between a traditional and a customer-cultivating company is that one is organized to push products and brands whereas the other is designed to serve customers and customer segments"
— HBR’S 10 Must reads in On Strategic Marketing
Since the launch of the WCO Mercator Programme in June 2014, the WCO has delivered more than 60 WCO capacity building, technical assistance, and training activities in support of World Trade Organization (WTO) Trade Facilitation Agreement (TFA) implementation.
Mercator Programme support draws from WCO trade facilitation instruments, standards, and tools.
Article 23.2 of the TFA requires that “each member shall establish and or maintain a national committee on trade facilitation or designate an existing mechanism to facilitate both domestic coordination and implementation of the provisions of the TFA”.
The WCO is actively supporting Members in the establishment and maintenance of TFA National Trade Facilitation Committees (NCTFs).
In the objective of this mission, the WCO organises TFA course. In collaboration with the WCO communication team, an information brochure has been designed and produced by the communication agency, Page in extremis.
The Belgian communication agency, Page in extremis is an official provider of the international organisation.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"At each touch point you test the authenticity of the brand promise. Every time you touch a brand, you ask, “Am I getting what it promised?” And if you experience disappointment, you may wonder, “What other brands may be available that may deliver the same thing?"
— L. Sartain and M. Schumann in Brand From the Inside —Eight Essentials to Emotionally Connect Your Employees to Your Business
Citydev.brussels is one of the best-known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
citydev.brussels has entrusted Page in extremis with the task of designing, writing, and producing their 2015 annual report.
The result is a vibrant and impactful publication which was made within an intimate dialogue framework involving the Belgian communication agency’s creative team and citydev.brussels’ communication team.
An easy to read online version of the report is also available.
During the development process, the Belgian communication agency has applied the tools of the “Design Thinking’s” discipline.
Page in extremis had already contributed to the successful rebranding’s story of Citydev.brussels with the refreshment of the name and identity of the Brussels’ institution.
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, the communication agency is specialised in corporate and institutional communication and helps differentiate your brand from the multitude.
More information:
http://www.inextremis.be
http://www.inextremisbranding.eu
http://www.inextremisdigital.eu
