Communication Agency Brussels - Your Partner in Design and Brand

FIEC’s 10 proposals to tackle climate change

During the COP21 international summit in Paris, FIEC was co-hosting its own climate change event a few miles away, with its French member federations.

FIEC speaks for the European construction industry.
The European construction industry contributes 8.8% to the EU GDP and employs 14.1 million people in 3 million enterprises, most of which are SMEs with less than 20 operatives.

This wide-ranging representativeness of FIEC is officially recognised, and since the creation of the European Sectoral Social Dialogue “Construction” in 1999, FIEC has been the Social Partner representing employers.

Aware of the challenge that climate change implies for European territories and citizens, the European construction industry, from SMEs to global companies, supports the European Union objectives to limit the extent of global warming to 2°C up until 2050.

Closing the conference, FIEC President, Mr Johan Willemen, launched FIEC’s ten proposals to tackle climate change:

1. Promote energy efficiency of Europe’s built environment
2. Strengthen cities’ and territories’ resilience to climate change
3. Promote low carbon and climate resilient infrastructure and buildings
4. Encourage contractual innovation
5. Promote technical and technological innovation
6. Focus financing on sustainability
7. Strengthen network interconnectivity
8. Support training and upgrading of skills
9. Encourage the use of low-carbon and recycled products
10. Engage with the circular economy

With the intends to intensify the dialogue and cooperation around climate change, a brochure has been developed by FIEC, in collaboration with the communication agency, Page in extremis.

The Belgian communication agency turns brands into valuable assets and ensures the alignment with their strategic objectives.

Page in extremis proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

Discover UNEP in EUROPE 2015 Year in review!

The year 2015 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication highlights twelve key achievements, projects and activities of the UNEP. 

UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.

The following topics are in the spotlights:

- Green Economies shown to trump business as usual
- Organic agriculture under the spotlight
- Sustainable actions, technology and visions take stage for World Environment Day
- Mountain Adaptation Outlook series launched at COP21
- Powering cities with sustainable energy
- Reinforcing collaboration in Central Asia
- Developing biodiversity indicators across the region
- Ensuring a collective commitment for the Caspian Sea
- Environment and security: a fragile relationship
- Strengthening the science-policy interface: the Pan-European GEO assessment
- European CEO among Champions of the Earth
- Advancing regional partnerships

The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://unepineurope.org/year-in-review-2015/

http://www.inextremisdigital.be 

http://www.inextremisdigital.eu

http://www.inextremis.be

LightningEurope under the spotlight!

LightingEurope is the industry association that represents the lighting industry in Europe.
The association is the voice of more than 1000 lighting companies who employ more than 100,000 people over Europe.
The daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.

LightningEurope focuses mainly on three areas:

Energy & Environment
By supporting the phase-out of inefficient light sources, the European lighting industry has contributed actively to the energy saving and environment policies and strategy of the EU Commission.
LightningEurope will further support the legislators shaping the EU legislations like the Ecodesign “One Lighting Regulation”, the new Energy Labelling Regulation proposal, the Energy Performance of Buildings Directive revision and others.

Growth
Growing the business of the Lighting Industry in Europe and at a global level is one of the pillars of the work of LightingEurope.

Beyond
With technical trends like digitalization, miniaturisation, integration of products to systems or connecting and controlling things via the internet, LightingEurope is looking at lighting beyond the task of illumination.
Digitalized lighting can be a source of information, communication (IT) network and enabler of human well-being.

LightningEurope has selected the communication agency, Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating an integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

How to guarantee consistency in your communication? 

Before to answer, it is important to understand why for an organisation is an asset to ensure consistency in its visual communication.

From the creativity point of view, this requirement may seem counterintuitive. Indeed, it seems justify to propose a panoply of creative visuals, and that demonstrate your dynamism and modernity. Besides, within an organisation, the feeling of lassitude can emerge from the regular usage of the same visuals.

However, at the opposite, it is essential to consider that your audience is never exposed in your visual identity like you are.
More than this, numerous studies show that your targeted audience must be confronted, at least, six times with the same visuals, before your message to be finally memorised.

Considering this, it makes sense that the consistent application of the same visuals reinforces the performance of your communication.
The question who arises is: “How to ensure the consistency of your communication?”

First, you need to define your essential messages carefully. Secondly, you must translate them into visuals. And then, you can consistently repeat the visuals on different communication channels in order to multiply your presence and the number of crossing with your audience.

To help you ensure the consistency on multiple channels, a very practical tool exists: the Brand Guide.

Essentially, a Brand Guide is a document that establishes specific guidelines on how the main aspects of an organisation brand to be handled. It sets rules for creating a unified and identifiable presence for your brand. A Brand Guide defines, describes, and presents samples of what your organisation and its main messages look like in various visual media and on the different communication channels.

The Brand Guide helps the staff to communicate the messages of their organisation adequately. It outlines the vision and mission. The Brand Guide fixes usual questions like: Who are you as an organisation? What are your main messages? What visuals are associated? How should the logo be used? What is the correct use of the organisation names?

Too few communication teams take the time to create a Brand Guide. In the absence, inconsistent content may be applied.

Interested in developing a Brand Guide for your organisation?

Located in Brussels, Page in extremis is a strategic communication agency.

Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information: http://www.inextremis.be and http://www.inextremisbranding.be

Thanks for this beautiful year!

(Click here to discover our online season’s greetings)

We wish you a wonderful New Year!

How to avoid the conformity trap in Branding?

Branding is sometimes considered as an exercise of differentiation.
Of course, we know that branding is much more. The path of the brand recognition passes through the differentiation and, even more through uniqueness!

Today, unfortunately, we seen a lot of organisations who endeavour to display their band as unique, but, in fact, falling into the sea of sameness.  
The vast majority of organisations find themselves using values and visual expressions similar to other in their sector.
At the same time, focusing on the organisation’s uniqueness raises a great risk: the production of unrealistic and narcissistic perceptions within the organisation.

To avoid being caught between two stools, it is always important to remember that it is not what the organisation says it is doing, but it is what the organisation truly does, that generates that desired differentiation and uniqueness.

Aside answering questions like: “who are we as an organisation?” and “what we are standing for”, it is central to ask “what are the characteristics of our relationship with all our stakeholders?” and “what our stakeholders do expect from our organisation?”.

The challenge in avoiding the conformity trap is keeping an eye on the dynamic relation between the brand essence and the brand relationships.
A brand best protection against conformity is to develop nurturing a great interaction with its environment.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.

For more information: www.inextremis.be and www.inextremisbranding.be

How to maximize your presence on social media?

Images are the most popular type of content shared by experienced social media users.

On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.

There are real benefits to creating unique visual posts for your organization.

Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.

Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

The process of creating infographics is related to data visualization, information design, or information architecture.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information: www.inextremis.be 

and www.inextremisbranding.be 

and www.inextemisdigital.be

What are the trends 2016 for online Annual Reports?

Annual reports are often considered only a legal necessity. 

From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.

In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.

But let’s focus on the online reports. What will be the trend for 2016?

1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.

2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.

3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.

4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.

With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.

Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be