"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"

— D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional

How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels...

How to maximise the impact of your communication campaigns?

Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.

By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.

At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.

Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.

Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.

If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.

The European association, ASECAP makes good use of integrated communication campaigns.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.

This collaboration includes the elaboration of digital and print communication media.

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.

We can help you reinforce your communication objectives.

Source: http://www.inextremis.be

"The brand is the most important and sustainable asset of any organisation - whether a product- or service-based corporation or a not-for-profit concern - and it should be the central organising principle behind every decision and every action. Any organisation wanting to add value to day-to-day process and cost needs to think itself as a brand"

— R. Clifton in Brands and Branding (The Economist) 

Seldia is the European Direct Selling Association. The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to...

Seldia is the European Direct Selling Association. The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to national economies.

Seldia published its new Annual Report in conjunction with the Direct Selling Conference, a must-attend event on the annual direct selling calendar.

For more information on the industry’s performance and Seldia activities during the period 2014 - 2015 you can download the Annual Report on the Seldia website.

For the fifth year consecutively, Seldia has entrusted Page in extremis with the visual design and production of its annual report. Page in extremis has revitalized the association’s communication through its rebranding in 2010.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"

— M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy

Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.
Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation...

Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.

Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation obliges to have partners.

That is why, organisations needs to communicate with existing and potential partners. They need tools for that.

UNEP in Europe is a hub for profiling what the United Nations Environment Programme (UNEP) is doing on the ground, highlighting work with partners, and informing stakeholders.

UNEP in Europe is the digital platform allowing the United Nations Environment
Programme to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.

The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.

UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.

The web platform “www.unepineurope.org” has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

"As much as TV and radio have changed over the past few decades, the real media revolution is taking place in the digital arena of what I call cyberbranding. In contrast to tens of thousands of traditional media outlets, there are more than a hundred million new media outlets and counting. Cyberbranding takes place in the dynamic digital world, with content created and shared by anyone and accessible to everyone"

— C. Kaputa in Breakthrough Branding — How smart entrepreneurs and entrepreneurs transform a small idea into a big brand

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).
A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as...

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).

A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.

Such systems of content management provide procedures to manage workflow in a collaborative environment.

With a CMS, you can easily modify your event program and the speakers profiles. But more than that you can also communicate with your attendance before, during and after the event. This continuous flow of communication allows you to give a real interactive experience to your public and create with them a strong feeling of loyalty.

With the communication agency, Page in extremis, Seldia - the European Direct Selling Association has develop a vibrant conference website based on a CMS.

The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.

The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.

Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.

Page in extremis is a communication agency specialised in communication for International Institutions, European associations and corporations which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

"Symbols have an enormous capacity to carry multiple, even contradictory meanings that can be fluid in the face of change. But remember that it is the act of making meaning together rather than the precise meanings made that produces brand value"

— M. J. Hatch and M. Schultz in Taking Brand Initiative - How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

East Invest is a regional investment and trade facilitation project for the economic development of the Eastern Neighbourhood region, launched in the framework of the European Eastern Partnership initiative.
It targets Business support organisations...

East Invest is a regional investment and trade facilitation project for the economic development of the Eastern Neighbourhood region, launched in the framework of the European Eastern Partnership initiative.

It targets Business support organisations and SMEs from the 6 Eastern Partnership countries (Armenia, Azerbaijan, Belarus, Georgia, Republic of Moldova, Ukraine), who have potential for developing mutual cooperation and investment relations with the European Union.

Its main objectives are:

- To promote and facilitate investment and economic cooperation at large between the EU and Eastern Partnership countries, and also between the 6 target countries.
- To create the “East Alliance”, mobilising business organisations from both sides to engage in a sustainable partnership and dialogue both within the private sector and towards the public authorities.
- To develop concrete activities that will generate immediate results for SMEs in the region.

East Invest is managed by the East Alliance consisting of 84 partners from the EU, Turkey and Eastern Partnership countries.

East Invest is a European Commission initiative, managed by Eurochambres. This project is funded by the European Union. East Invest runs since November 2010 and is entered in his second phase.

The visual identities of East Invest, East Invest 2 and East Alliance have been developed by the communication agency, Page in extremis in collaboration with the Eurochambres’ communication team.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

"As (this) business landscape evolved to encompass emerging digital platforms, increased globalisation, and more stringent regulatory environment, the importance of communications—and, specifically, the corporate communication function—has morphed from a backroom tactical department to a strategic liaison between the organization and its many stakeholder groups, all of whom have significantly more control over companies’ reputations and bottom lines"

— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications 

Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world.
This impressive effect is now commonly seen as...

Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world. 

This impressive effect is now commonly seen as part of the scrolling feature of a web page. 

Technically speaking, the parallax affect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth and an interesting browsing experience.

The parallax effect is very efficient when you want to quickly and easily convey information in a very structured way. For instance, it can be successfully used when you want to display the usual section of a website: “about us”.

In the CER website, the parallax effect is the option chosen for presenting the association at once.

Interested to live this interactive experience, please visit: http://www.cer.be/about-us/who-we-are

The CER website has been designed and developed by the communication agency, Page in extremis. The communication agency is also in charge of the rebranding of the European Association.

CER, the Community of European Railway and Infrastructure Companies brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

"If you must do a press conference in a hotel room or indoor venue, remember that cameras need interesting visuals beyond people standing at a podium. At a very minimum, do a blowup of your logo for the podium. Positions it right under the microphone, not below the logo of the hotel"

— K. Bonk, E. Tynes, H. Griggs, P. Sparks in Strategic Communications for Nonprofits - A Step-by-step Guide to Working with the Media

Aluminium recycling is part of Europe’s wider Aluminium industry, a sector of the economy that generates almost €40 billion revenue a year and directly or indirectly employs more than one million people. Aluminium’s many properties place it at the...

Aluminium recycling is part of Europe’s wider Aluminium industry, a sector of the economy that generates almost €40 billion revenue a year and directly or indirectly employs more than one million people. Aluminium’s many properties place it at the heart of Europe’s ambition to build a circular economy.

Aluminium is infinitely recyclable. It remains essentially unchanged no matter how many times it is processed and used. Therefore, it can be considered as a material with permanent characteristics, one that is not consumed, but used over and over again, without the loss of its essential properties.

The association “European Aluminium” represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.

Page in extremis is glad to have participated in the creative development and the graphical production of the brochure entitled “Recycling Aluminium: A Pathway to a Sustainable Economy”.

The result is a vibrant publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and European Aluminium’s communication team.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

More information: http://www.inextremis.be

"The point is, don’t leave the visual imagery associated with your brand to chance; it only weaken the brand… Instead, photography can and should be used, with all the collective forethought you can muster, to express the unique character of your organization and to differentiate it from its competitors and peers"

— DK Holland in Branding for Nonprofits — Developing Identity with Integrity