Wine has evolved as part of life, culture and diet since time immemorial.
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Despite the differences in consumption witnessed worldwide, studies show moderate consumption remains the general norm; only a minority of people misuse the high-quality beverage that is wine.
Today’s culture of wine must include a common stakeholder commitment to ensuring that responsible and moderate drinking remains the social norm.
In 2011, the European wine sector has founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and international implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.
The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
Source: http://www.inextremis.be






