Wine has evolved as part of life, culture and diet since time immemorial.
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Despite the differences in consumption witnessed worldwide,...

Wine has evolved as part of life, culture and diet since time immemorial.
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.

Despite the differences in consumption witnessed worldwide, studies show moderate consumption remains the general norm; only a minority of people misuse the high-quality beverage that is wine.

Today’s culture of wine must include a common stakeholder commitment to ensuring that responsible and moderate drinking remains the social norm.

In 2011, the European wine sector has founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and international implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

"The reputation Task force Member, is a practice based upon the increased need to: be more proactive with brand reputation, provide internal education about brand value and voice, build a team of relentless sentiment auditors"

— D. K. Breakenridge in Social Media and Public Relations

EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.
EurEau brings...

EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.

EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries. EU accession countries have an observer status.

EurEau promotes the common interests of the members within the EU institutions and keep them informed of relevant developments in the European arena.

EurEau in collaboration with the communication Agency, Page in extremis, has produced a series of videos giving an overview of the advantages of becoming  a member of the association.

4 videos have been produced entitled as following:

- What, for you, are EurEau’s Successes?

- What is the benefit of having your organisation’s voice heard at EU level through EurEau?

-What do you see are the challenges ahead for EurEau?

- Why is it important for your organisation to be a member of EurEau?

EurEau’s youtube channel has been created:
https://www.youtube.com/channel/UCzvCtJXMAoHU_SVnrQFK1jw

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

"All change involves risk. Identity change inevitably involves some element of risk too. However, the decision to change or modify identity normally arises because changes in the organisation’s environment have provoked the organisation to reconsider its positioning. The identity change is one of the manifestations of change which the organisation has to undertake in order to survie successfully. This is the light in which risks should be regarded"

— W. Olins in The New Guide to Identity — How to create and sustain change through managing identity

A brand ambassador is someone who embodies the brand he or she is endorsing. Brand ambassadors provide trustworthy visibility to a brand.
Here is a short list of benefits of having brand ambassadors for your organisation:
- Brand ambassadors humanize...

A brand ambassador is someone who embodies the brand he or she is endorsing. Brand ambassadors provide trustworthy visibility to a brand.

Here is a short list of benefits of having brand ambassadors for your organisation:

- Brand ambassadors humanize your brand;
- Brand ambassadors help increase your social reach: brand ambassadors have already solid online reputations and a strong professional network of people in their industry;
- Brand ambassadors help protect your online reputation: they build a positive image of your brand through positive comments when necessary;
- Brand ambassadors provide positive word-of-mouth;
- They help increase traffic to your website;
- They help increase awareness of your brand.

A succesfull rebranding should envisage to transform a maximum of your stakeholders into real brand ambassadors. That is why if you envisage such an exercice it is always important to privilege an approach based on listening, dialogue and the research of consensus.

Developing a new brand requires diplomacy. Based in Brussels, the communication agency, Page in extremis, has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness.

The multidisciplinary communication agency team can help you define and translate the core-idea of your organisation into brilliant visual systems.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Source: http://www.inextremisbranding.be
Photo copyright: Jonathan Vahsen

"Brands are not passive. They do not merely appear. They are about action. Going something. Choosing something. Believing something. They motivate people to buy. To choose. To vote. To commit. To recommend. To connect"

— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

The Community of European Railway and Infrastructure Companies (CER) brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.
CER members represent 73% of the...

The Community of European Railway and Infrastructure Companies (CER) brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

The last CER Annual Report has been developed by the communication agency, Page in extremis. The agency is also in charge of the rebranding of the European Association.

Page in extremis is proud to have participated in the creative development and the graphical production of the CER annual report. The result is a vibrant and impactful publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and CER’s communication team.

Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.

This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

More information: http://www.inextremis.be

"In relation to corporate branding, the uniqueness paradox often results in identical and clichéd brand values, creating difficult conditions for differentiation. At the same times, focusing on the organisation's uniqueness leads to the risk of producing unrealistic and narcissistic perceptions of the organisation’s capabilities and relevance"

— M. Schultz, Y. M. Antorini and F. F. Csaba in Corporate Branding, Purpose / People / Process

Spadel group is the leading company in the mineral water market in Benelux.
The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.
The group is organised as a house of brands. The house of brands strategy...

Spadel group is the leading company in the mineral water market in Benelux.

The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.

The group is organised as a house of brands. The house of brands strategy involves an independent set of stand-alone brands each focusing on maximising the impact on a market. This strategy allows firms to position brands clearly on functional nbenefits and to dominate niche segment.

The brand architecture helps everyone in the organisation understand all the connections between corporate brand, sub-brands, and master brands.

In 2012, Page in extremis had been selected by Spadel Group to completely renew the graphic identity of Spadel Group.

Specialized in institutional and corporate communication, the experts team of the Belgian communication agency, Page in extremis, builds strong brands and helps you refresh your brand identity.

Page in extremis speaks about building brands, developing digital and print media and all those things that shape a visual identity.

More information: http://www.inextremisbranding.be

"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand. This still includes things such as visual identity, but now also includes much more important and influential touchpoint such as social media interactions and online reviews. Your logo may make you recognisable, but it is you overall brand that decides what I remember you for"

— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement

In the new European Banking Federation (EBF) online publication, Wim Mijs, the Chief Executive states: “I am a great believer in digital. For me my life is digital. If it is not on my phone it does not exist. All of our lives are becoming more and...

In the new European Banking Federation (EBF) online publication, Wim Mijs, the Chief Executive states: “I am a great believer in digital. For me my life is digital. If it is not on my phone it does not exist. All of our lives are becoming more and more digital. This is what brings growth to our economy”.

That is one of the reasons for which Wim Mijs is a fervent supporter of the European Commission’s plans on the Digital Single Market.

In order to make this support real, The EBF wrote a blueprint and a digital report “not a bulky one with a grey cover but with a fresh design, infographics and multimedia”.

The EBF’s Blueprint on Digital Banking aims at helping to understand more effectively the digital transformation initiated by banks more effectively.

The EBF Blueprint focuses on the challenges and opportunities in retail banking. It also explains why banks should be considered as strategic players in the Digital Single Market (DSM).

The EBF, as representative of the European banking industry, is committed to accompanying banks in this transformation. Namely, to discuss with European institutions the reality of a regulatory environment conducive to establishing secure, reliable and efficient digital banking services.

In addition, the EBF, in its commitment to generating a single market for financial services and to supporting policies that foster economic growth, is the obvious strategic partner in the creation of an ambitious Digital Single Market.

The EBF, as the voice of the European banking sector unites 32 national banking associations in Europe which together represent some 4,500 banks - large and small, wholesale and retail, local and international - employing about 2.5 million people.

EBF members represent banks which make loans available to the European economy in excess of €20 trillion and securely handle more than 400 million payment transactions per day.

If you need to know more, the information is available here: www.ebfdigitalbanking.eu

The online publication has been designed and developped by the communication agency Page in extremis.

The result is a vibrant and impactful digital publication which was made within an intimate dialogue framework involving the communication agency’s creative team and EBF’ communication team.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

"When you discuss online influence or social media influence, from a technology standpoint, it’s an algorithm that helps you to capture the most powerful people in your network. However, there are different algorithm based on the tools you choose"

— D. K. Breakenridge in Social Media and pUblic Relations — Eight new practices for the PR Professional

For the second year COLEACP has assigned Page in extremis with the tasks of design and prepress of its annual report.
COLEACP is an association whose members are businesses and organisations involved in the development of agro-industrial sectors in...

For the second year COLEACP has assigned Page in extremis with the tasks of design and prepress of its annual report.

COLEACP is an association whose members are businesses and organisations involved in the development of agro-industrial sectors in ACP countries.

The association’s 300 members are importers, exporters, consultants and other public and private sector service providers.
Associations of small-scale producers are also represented.
Together they represent 85% of the trade flows of fruit and vegetables from ACP countries to Europe.

Since its inception in 1973, COLEACP collaborates regularly with key players in development cooperation: the Secretariat of the ACP Group of States, the services of the European Commission, international organisations (World Bank, UNCTAD, CTA, FAO, OECD, WTO, UNIDO, etc.), the private agro-industrial sector and agri-food industries, NGOs and research centres, universities and technical institutes.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

"Life their partnerships; these mutually beneficial, respectful relationships meet the goals and objectives of both parties, while protecting and enhancing each partner’s brand meaning"

— J. S. Daw, C. Cone, K. Merenda and A. Erhard in Breakthrough NonProfit Branding — Seven Principles to Power Extraordinary Results 

The CER website is an example of best practises in digital developments for European Associations.
The CER website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, a clear typography,...

The CER website is an example of best practises in digital developments for European Associations.

The CER website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, a clear typography, and, high-quality images.

The site serves as a really subtle example for how to properly execute a grid structure while still maintaining a nice visual hierarchy in the design.

The Community of European Railway and Infrastructure Companies (CER) brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

The CER website has been developed by the communication agency, Page in extremis. The agency is also in charge of the rebranding of the European Association.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: www.inextremisdigital.be