"Finding a cure for breast cancer is one of the biggest challenges faced by researchers from around the world.
Significant progress has been made to improve both the chances of survival and the quality of life of women affected by the disease. However, breast cancer remains the second most common cancer in the world and is still responsible for too many deaths annually.
By bringing together the top breast cancer experts from around the world to conduct innovative research, BIG has the global reach and expertise required to find a cure. We need to support such critical research to give hope to women affected by this devastating disease, and their families."
— Her Majesty the Queen of the Belgians, Big’s honorary President in the Big’s Annual Report 2013
"A strategy is an idea that sets the direction for the future. Once you’ve decided on your strategy, you can benchmark tactics against it simply by asking, “Will this help us get to where we’re going?”"
— K. Halvorson and M. Rach in Content Strategy for the Web
"The starting point of any team is a challenge that requires collective action (…) Teams are the right answer to those missions and tasks which cannot be accomplished alone"
— Khoi Tu in Superteams — The Secrets of Stellar Performance form Seven Legendary Teams
"The best way to get started is stop talking and begin doing"
— Walt Disney
"Know your target: Many MEPs are former members of national parliaments (about 35%) or former ministers or equivalent (about 15%), at both senior and junior levels. About one third (35%) of the MEPs are women…"
— C. De Cock in Lobby.eu — Survival guide to EU lobbying
"The only reason for us to change is if a new, simple and attractive solution comes along that is relevant to our lives. I guess I can make it as simple as that"
— G. Van Wulfen in The Innovation Expedition — A Visual Toolkit to Start Innovation
"Design Thinking capitalizes mostly on a user-centric approach to problem solving. Innovation is achieved mainly through careful observations of unmet consumer needs"
— G. J. Puccio and J. F. Cabra on Organizational Creativity - A Systems Approach in The Cambridge Handbook of Creativity
"Connecting work on the brand to work on an organization’s strategy means that decisions about the brand are not made solely within the confines of communications and marketing departments, but must involve the organization’s leadership, board, and executive team"
— N. Laidler-Kylander and J. Shepard Stenzel in The Brand IDEA