"Civil society is no longer a passive group whose sole purpose is to serve as a mass market for company products and services"
— Leslie Gaines-Ross in Corporate Reputation, 12 Steps to Safeguarding and Recovering Reputation
"Creating solutions through empathy is a way for the design team to blend their expertise with the on-the-ground needs of people"
— Human Centered Design, Toolkit by IDEO
"Branding or re-branding enabled nonprofits to clarify the values and sense of purpose of the organization and to communicate its message in simple terms"
— M. Schultz, YM Antoniri, FF Csaba in Corporate Branding, Towards the second wave of corporate branding…
"Design Research is About Better Design Thinking"
— Terry Lee Stone in Managing the Design Process, Concept Development
"Motion Design is a branch of graphic design in that it uses graphic design principles in a film or video context (or other temporally evolving visual medium) through the use of animation or filmic techniques"
— From Moving Graphics, News directions in motion design
"Understanding and embracing the essence of an organization is at the heart of branding"
— C. Onaindia & B. Resnick in Designing B2B Brands
"Not having a cohesive design strategy means creating reactive, not proactive, work— hastily developed designs that meet only the immediate needs of the client, with no thought of the future.
This results in a lack of a unified visual brand presence for the client over time."
— T. L. Stone in Concept Development, Managing the Design Process