"The simplest ideas are often the ones that expand the most to fill the viewer’s imagination"
— J. Ingledew in How to have great idea — A guide to creative thinking
"Select a team with diversity in gender age, and cultural background. Research suggests 4 or 5 people is the optimum size for group creativity"
— R. Curedale in Design Thinking — Process & Methods
"Design thinking is a human-centred approach which is driven by creative and analytical thinking, customer empathy and iterative learning. It involves a toolkit of methods that can be applied to different problems by cross-disciplinary groups or by individuals"
— R. Curedale in Design Thinking — Process & Methods 3rd Edition
"Designers who conduct research provide themselves several important advantages over those who don’t. Not only are they apt to develop more insightful design solutions by aligning business goals and audience needs, they also provide their clients a competitive advantage (…) Research provides (…) A rationale for design decisions, A basis for measurement"
— D. Holston in The Strategic Designer - Tools and techniques for managing the design process
"Brainstorming is a way of producing a large quantity of ideas so that the likelihood of coming up with at least one high-quality idea is increased. As Nobel laureate Linus Pauling once said, “The best way to have a good idea is to have a lot of ideas”"
— J. M. Bryson and F. K. Alston in Creating your Strategic Plan — A workbook for public and nonprofit organizations
"Planning is the intellectual, psychological, and tactical process of thinking about each task that needs to be accomplished to meet a goal. For most designers, broadly speaking, the goal or plan is completion of a great design on time and on budget that meets or exceeds the client’s expectations"
— T. L. Stone in Managing the Design Process — Implementing Design — An Essential Manual for the Working Designer
"Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek"
— Mario Andretti is the only driver named American driver of the year in three different decades (1967, 1978, and 1984)
"Transformation - animating design elements from one form into another - is one of the many joys of designing with digital tools. Allowing for objects to kinetically change or morph helps transform ideas from ethereal notions into concrete visuals; paper and screen are transformed from empty vessels into works full of meaning, and audiences are transformed from passive to active participants"
— S. Heller & G. Andreson in The graphic design idea book - inspiration from 50 masters
"Finding analogies can lead to new thinking and breakthroughs. An analogy is something that is comparable to something else. You can find an analogy by asking yourself, “What is this like?”, or “In what situations has this problem been solved before?”"
— J. Ingledew in How to have great ideas — A guide to creative thinking
"By being playful with any objects, words or materials you are presented with, you can reveal lots of different ideas and alternatives"
— J. Ingledew in How to have great ideas — A guide to creative thinking
"Never underestimate the resiliency of paper. Despite predictions to the contrary, paper is not going the way of papyrus or parchment, and new and varied special paper effects are constantly keeping print design current"
— S. Heller and G. Anderson in The graphic design idea book
"If you change the way you look at things, the things you look at change"
— W. Dyer quoted by A. Pek and J. McGlade in “Stimulated!: Habits to Spark Your Creative Genius at Work”
"Frame feedback—positive or corrective—as an ongoing process, not an occasional and arbitrary comment or correction. Make sure everyone around you knows that giving and receiving feedback is an ongoing goal with the intention of improving the entire organization"
— Giving Effective Feedback in Harvard Business Review Press
"How do you eat an elephant? One bite at a time. The same goes for branding. Growing a (…) Brand is a process"
— J. Miller in Sticky Branding — 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand
"While discovery is often focused on the present or the past, pinpointing problem areas and creating a focus for innovation, the ideation phase is clearly future-oriented. Here everything is possible. So whereas perhaps the boundaries of creativity are narrowed during other stages, in ideation boundaries should be wide and subject to challenge participants"
— N. Ind, C. Fuller and C. Trevail in Brand Together — How co-creation generates innovation and re-energizes brands
