Quote
January 21, 2016
"When it works as it’s supposed to, consensual decision-making can lead to a stronger brand identity. Because the team, formed of individuals with different perspectives, represents the range of audiences you need to communicate with, when you do come up with an idea that speaks to most, if not all, members of the team, you can be reasonably sure you’ve found something that will appeal to a broad range of people"

— DK Hollan in Branding for Nonprofits — Developing Identity with Integrity

Tags: Communication Agency Brussels corporate communication institutional communication Branding creative process rebranding process

Quote
November 26, 2015
"Hera are some key questions to consider while you’re engaged in the design presentation phase:
- How valid is the concept for our organization?
- How powerful is the concept? Will our primary audiences connect to it on an emotional level?
- How original is the concept? Can we “own” this concept or is it too generic?
- Is the concept clear and focused or is it ambiguous? Can it be interpreted in more ways than one? If so, does it support our cause or undermine it?
Is the concept versatile or rigid? Does it have “legs"—in other words, is it flexible enough to be used in a variety of ways that build a brand with depth?"

— DK Holland in Branding for Nonprofits — Developing Identity with Integrity

Tags: Communication Agency Brussels communication strategy content strategy Brand Strategy rebranding Digital Branding pageinextremis creative process Good design creativity

Photo
November 24, 2015
How to maximize your presence on social media? Images are the most popular type of content shared by experienced social media users. On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages. The social...

How to maximize your presence on social media?

Images are the most popular type of content shared by experienced social media users.

On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.

There are real benefits to creating unique visual posts for your organization.

Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.

Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

The process of creating infographics is related to data visualization, information design, or information architecture.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information: www.inextremis.be 

and www.inextremisbranding.be 

and www.inextemisdigital.be

Tags: Communication Agency Brussels corporate communication institutional communication social media presence graphic design Good design creativity infographics creative process

Photo
March 09, 2015
For the fourth year consecutively, Page in extremis has designed and produced the annual report of the Pharmaceutical Group of the European Union (PGEU). PGEU is the voice of Community Pharmacy in Europe. The PGEU’s main objective is to advance the...

For the fourth year consecutively, Page in extremis has designed and produced the annual report of the Pharmaceutical Group of the European Union (PGEU).

PGEU is the voice of Community Pharmacy in Europe. The PGEU’s main objective is to advance the contribution of Community Pharmacists to European health systems and individual patients.

Page in extremis is proud to have participated once again in the creative development and the graphical production of the PGEU annual report. The result is a vibrant and impactful publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and PGEU’s communication team.

Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.

This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

More information: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Annual Review Annual Report - Print inextremis.be creative agency creative process loyalty

Quote
March 06, 2015
"Visual design literacy is the price of entry into the design field. If your design craft skills are substandard, and you have no sense of the context for design, no amount of interpersonal or organization skills will help you. Designers must be masters of the elements of design (that is, line, color, shape, form, value, size, texture, motion and space), as well as have an understanding of design as it relates to —and impacts— culture"

— D. Holston in the Strategic Designer — tools and techniques for managing the design process

Tags: Brussels based communication agency corporate communication institutional communication creative process inextremis.be creative agency

Quote
February 12, 2015
"Designers who conduct research provide themselves several important advantages over those who don’t. Not only are they apt to develop more insightful design solutions by aligning business goals and audience needs, they also provide their clients a competitive advantage (…) Research provides (…) A rationale for design decisions, A basis for measurement"

— D. Holston in The Startegic Designer - Tools and techniques for managing the design process

Tags: Brussels based communication agency corporate communication institutional communication Good design creativity creative process branding process

Quote
January 26, 2015
1 note
"There’s really one central principle of good content: it should be appropriate in its method of delivery, in its style and structure, and above all in its substance"

— E. Kissane in The Elements of Content Strategy

Tags: Brussels based communication agency corporate communication institutional communication digital strategy creative process creativity excellence

Quote
November 27, 2014
"The creative team is usually made up of a copywriter (words) and an art director (pictures). Don’t worry if you’re still unsure which role fits you best. They overlap. More often than not, a great art director has the potential to be a great copywriter, and vice versa"

— P; Barry in The Advertising Concept Book — A complete guide to creative ideas, strategies and campaigns — Think Now, Design Later

Tags: Brussels based communication agency corporate communication institutional communication branding process Creativity - Brand strategy creative process creativity excellence

Quote
October 22, 2014
"Make a list of your project’s objectives. Write them down as they come to mind, rank them according to importance, and asterisk the objectives that would invalidate the purpose of the project if not met. Take the highest-priority objective, expand it with a list of sub objectives, then expand the next. As you complete the first two or three, a broad outline of a creative concept will emerge"

— The Disney Imagineers in The Imagineering Workout — Exercices to Shape Your Creative Muscles

Tags: Brussels based communication agency corporate communication institutional communication creative process creativity excellence

Photo
September 23, 2014
1 note
The GS1 Healthcare Reference Book 2014/2015 has been released. The design of the annual publication is signed Page in extremis. GS1 is an international association with member organisations in over 100 countries. GS1 is dedicated to the design and...

The GS1 Healthcare Reference Book 2014/2015 has been released. The design of the annual publication is signed Page in extremis.

GS1 is an international association with member organisations in over 100 countries.

GS1 is dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors. 

The GS1 system of standards is the most widely used supply chain standards system in the world.

GS1 and the communication agency Page in extremis work together since several years on the publications and newsletters of the worldwide association.

Each year, the graphic team of Page in extremis signs the design and produce about fifteen annual reports.

This means that since 1994, the broad experience of the communication agency has been extended to more than two thousand reports.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

More information: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Annual Report - Print Print - Brochure creative process

Quote
September 19, 2014
"The best way to get started is stop talking and begin doing"

— Walt Disney

Tags: Brussels based communication agency corporate communication institutional communication creative process

Quote
September 15, 2014
"The only reason for us to change is if a new, simple and attractive solution comes along that is relevant to our lives. I guess I can make it as simple as that"

— G. Van Wulfen in The Innovation Expedition — A Visual Toolkit to Start Innovation

Tags: Brussels based communication agency corporate communication institutional communication creative process creativity excellence

Quote
September 11, 2014
"Design Thinking capitalizes mostly on a user-centric approach to problem solving. Innovation is achieved mainly through careful observations of unmet consumer needs"

— G. J. Puccio and J. F. Cabra on Organizational Creativity - A Systems Approach in The Cambridge Handbook of Creativity

Tags: Brussels based communication agency corporate communication institutional communication creative process creativity excellence

Quote
August 13, 2014
1 note
"Right now we live in a world exploding with new and exciting technological developments. The digital revolution is transforming industries, re-imagining careers, and changing forever the way we create and do things.
So it’s understandable that sometimes we forget technology should be the handmaiden of our creativity"

— J. Hegarty in Hegarty on creativity — There are no rules

Tags: Brussels based communication agency corporate communication institutional communication creative process digital strategy

Quote
June 02, 2014
1 note
"Design is at the service of content, and the designer, as a facilitator of communication, collaborates with the editors to create a product that may be used in a changing media society"

— F. Franchi in Designing News

Tags: Brussels based communication agency corporate communication institutional communication Content Strategy creative process