"Creativity is a natural extension of our enthusiasm."
— Earl Nightingale, known as the dean of personal development.
(Source: inextremis.be)
"Don’t demand a love-it-or-hate-it answer."
— Tom Kelley in “The Ten Faces of Innovation”
(Source: inextremis.be)
"… because real loyalty can’t be bought; it can only be earned. It starts with companies being loyal to customers—not other way around—and only becomes mutual when customers feel they’ve earned the loyalty they’re receiving."
— Marty Neumeier in “Zag: The #1 Strategy of High-Performance Brands”
(Source: inextremis.be)
"Innovation is about change. Not a onetime change but ongoing change. It is about adaptability, flexibility, and agility. Consider this…"
— Stephen M. Shapiro in “Best Practises Are Stupid”
(Source: inextremis.be)
"Perfection is reached not when there’s nothing left to add, but when there’s nothing left to take away"
— Antoine de Saint-Exupéry
(Source: inextremis.be)
"When putting a team — in sports or in business — you don’t want to rely too much on one star player. Seek a rich mix of personas and personalities."
— Tom Kelley with Jonathan Littman in “The Ten Faces of Innovation”
(Source: inextremis.be)
"Watching something being made is a powerful way to understand a concept; trying to decode just the final result, no matter how simple and visually elegant, demands an explanation of how it came to be."
— John Maeda in “Redesigning Leadership”
(Source: inextremis.be)
"You can’t wait for inspiration, you have to go after it with a club"
— Jack London
(Source: inextremis.be)
"Design process is an inclusive endeavor that acts as a unifier, bringing clients and audiences together to develop new and meaningful communications {…} Design is a valuable business tool and needs to be thoughtful and transparent in its approach."
— David Holston, Director of Strategic Design Management at the University of Texas (Austin), in “The Strategic Designer: Tools and Techniques for Managing the Design Process”
(Source: inextremis.be)
"People don’t think enough. People don’t use their brain. They use copy-paste. Your brain is free. It is fast. Wickedly fast."
— Erik Spiekermann (1947), German typographer.
(Source: inextremis.be)
Co-branding, also called brand partnership, is when two organizations form an alliance to work together, creating synergy.
The objective is to combine the strength of different identities — or to combine the different perceived properties associated with these identities.
The United Nations Conference on Sustainable Development will take place in Brazil (June 2012) to mark the 20th anniversary of the 1992 United Nations Conference on Environment and Development.
The European Environment Agency will support the RIO+20 Conference. Page in extremis, a Brussels-based communication agency, was designated to develop the guidelines of this relationship.
"Cross-pollinators can create something new and better through the unexpected juxtaposition of seemingly unrelated ideas or concepts."
— Tom Kelley and Jonathan Littman in “The Ten Faces of Innovation”, explaining how to beat the Devil’s advocate.
(Source: inextremis.be)
Great website design is the result of an analysis which is managed through a controlled process.
It is important to define wisely the communication strategy and the core ideas that subtend it. Design does not come from a magical illumination but from an intuition, through a rational guided exploration. Intuition is always present. But it is important to keep in mind the essentials messages of the project.
Page in extremis is a communication agency that has conceived web sites as major communication tools for international communication campaigns. We are a communication agency that can help you define an efficient strategy linked to the digital media. We develop corporate and institutional communication tools targeting your stakeholders.
"But we also need sessions dedicated to the creation of possibilities. A place where the imagination is allowed to roam free and generate a plethora of ideas, from which innovation can be born."
— “Read This Before Our Next Meeting” by Al Pittampalli
(Source: inextremis.be)
"Starting a book is easy, but somewhere in the middle you can be unsure of how far you are. A simple progress bar, with an X to mark the spot, can tell you exactly how far you’ve gotten, and how much more you have to go. Digital books require such display…"
— John Maeda in “The Laws of Simplicity”
(Source: inextremis.be)
