Quote
November 13, 2018
"Sometimes the toughest people to influence with feedback are those who do the best work. But giving stars effective feedback is essential to keeping them engaged and motivated—and to help them reach their potential"

— Harvard Business Review. Giving Effective Feedback (HBR 20-Minute Manager Series)

Tags: Brussels based communication agency corporate communication institutional communication creative process Good design creativity

Quote
October 29, 2018
"If you can’t describe what you are doing as a process, you do not know what you are doing"

— W. Edwards Demin quoted by D. La Piana in The nonprofit strategy revolution

Tags: Brussels based communication agency corporate communication institutional communication creative process branding process integrated communication programme

Quote
September 10, 2018
"Sharing feedback—particularly corrective feedback—can be difficult, and many people breathe a sigh of relief when that step is done. But you’re not finished yet. For feedback to be truly effective, it has to be heard and implemented. The next step of the process is planning how to move forward"

— Harvard Business Review. Giving Effective Feedback (HBR 20-Minute Manager Series) (Emplacements du Kindle 334-336). Harvard Business Review Press. Édition du Kindle. 

Tags: Communication Agency Brussels corporate communication institutional communication creative process integrated communication programme

Quote
August 30, 2018
2 notes
"Inexperienced designers sometimes think the selection of colors for a design depends on the designer's taste and sense of beauty. Art and design are different activities. While a designer must be true to their own creative or self-expression your design must work well for your intended audience and for your client"

— R. Curedale in Designing with Color — Step-by-step guide

Tags: Communication Agency Brussels corporate communication institutional communication creative process

Quote
June 22, 2018
"Identify the things that you take for granted and which seem fixed, then think of some alternatives. The more comprehensive your examination of what seems fixed, the more ideas you will come up with"

— J. Ingledew in How to have great ideas — A guide to creative thinking

Tags: Communication Agency Brussels corporate communication institutional communication creative process Good design creativity

Quote
March 06, 2018
"Experience and journey maps are diagrams that allow a designer or a manager to understand the elements of a customer experience in concise terms from the customer’s point of view"

— R. Curedale in Journey Maps — The tool for design innovation

Tags: Communication Agency Brussels corporate communication institutional communication creative process Good design creativity

Quote
March 01, 2018
"The extraordinary challenges thrown at plants and animals by predators and climate elicit amazing examples of adaptation of shape, form and behaviour to aid survival. Let the outstanding creativity found in nature inspire new ideas"

— J. Ingledew in How to have great ideas — A guide to creative thinking

Tags: Communication Agency Brussels corporate communication institutional communication Good design creativity creative process

Quote
February 22, 2018
"Shifting viewpoint and placing the familiar in unfamiliar surroundings triggers new thoughts as shapes and forms are seen afresh and have to be reconsidered. Functions taken for granted are overturned and totally new meanings can become apparent"

— J. Ingledew in How to have great ideas — A guide to creative thinking

Tags: Communication Agency Brussels corporate communication institutional communication creative process Creativity - Brand strategy Good design creativity inextremis.be creative agency

Quote
January 30, 2018
"Diversity means different genders, different ages, be from different cultures, different socioeconomic backgrounds and have different outlooks to be most successful"

— R. Curedale in Journey Maps — The tool for design innovation

Tags: Communication Agency Brussels corporate communication institutional communication Good design creativity creative process Service Design

Photo
January 15, 2018
“A picture tells a thousand words”, images help us grab attention, tell, and motivate. There is real value in using photographs to promote your main messages. Our vision is the most active of our senses: a large percentage of the human brain...

“A picture tells a thousand words”, images help us grab attention, tell, and motivate. There is real value in using photographs to promote your main messages.

Our vision is the most active of our senses: a large percentage of the human brain dedicates itself to visual processing. That is due to our evolution: quick processing of visual information has saved our ancestors from the attack of predators. When we look at a picture, we analyse it instantly, and the meaning of it comes to us immediately. The human brain recognises a familiar object within 100 milliseconds. Good communicators should use that fact to their advantage. For instance, on social media, a post accompanied by an image is ten times more apt to receive engagement. Visuals are one way of catching your audience’s attentiveness and gaining interaction.

Images also have an exceptional potential to get an emotional response from your audience. Pictures help us become involved. With photographs, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals. The images contribute positively to the storytelling process that makes the communication more engaging.

With all this in mind, the communication agency, Page in extremis can help you develop the customised images bank of your organisation.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

Tags: Communication Agency Brussels corporate communication institutional communication Good design creativity creative process

Quote
January 15, 2018
"New ideas flow when you break out of the rut of conventional or habitual thinking. One way of doing this is by seeking alternatives to the everyday things that we do and use—things that normally go totally unquestioned"

— J. Ingledew in Gow to have great ideas - A guide to creative thinking

Tags: Brussels based communication agency corporate communication institutional communication creative process Good design creativity

Quote
January 11, 2018
"Traditional design methods struggle when dealing with complex or chaotic problems or with large amounts of data. The affinity diagram organizes a large quantity of information by natural relationships"

— R. Curedale in Design Thinking — Process & Methods 

Tags: Communication Agency Brussels corporate communication institutional communication creative process integrated communication programme

Quote
January 08, 2018
"Experts have a set of best practices—tactics, really—that they follow. But what makes them expert is that they have a set of operating principles. This looks more like a framework for how to be, rather than a list of what to do"

— S. Portigal in Interviewing users — How to Uncover Compelling INsights

Tags: Communication Agency Brussels corporate communication institutional communication creative process

Quote
December 15, 2017
"Do you wish to engage your customers more effectively? Do you wish to create a more efficient process? Define your goals in a statement and return to that statement as you build your map to ensure that your efforts contribute to reaching the goal"

— R. Curedale in Journey Maps — The tool for design innovation

Tags: Communication Agency Brussels corporate communication institutional communication creative process Good design creativity Service Design

Quote
December 11, 2017
"Ideas in visual communication are often incredibly simple in form. Some of the best ideas in graphic design, advertising and illustration are so simple that they employ just two elements. It is the interaction between these that creates a reverberation in the minds of viewers, and reveals the idea"

— J. INgledew in How to have great ideas — A guide to creative thinking

Tags: Brussels based communication agency corporate communication institutional communication creative process Good design creativity