Branding an association is not the same as branding an enterprise or a product.
Institutional and corporate brands share similarities. But assumptions about corporate branding can sometimes leave a wrong impression of what association branding...

Branding an association is not the same as branding an enterprise or a product.

Institutional and corporate brands share similarities. But assumptions about corporate branding can sometimes leave a wrong impression of what association branding entails.

Page in extremis, an institutional and corporate communication agency based in Brussels, refreshed the logo and defined new guidelines for the Smoke Free Partneship, an association which is fighting for a world without tobacco. 

The graphic design implemented in the 2012 Annual Report reflects this new direction. This allows to reinforce an efficient communication strategy.

"Find the good, it’s all around you.
Find it, showcase it, and you’ll start believing in it."

— Jesse Owens

(Source: inextremis.be)

"Imagine a cooking competition with several chefs at a long table… Who wins that competitions?
At a lower level the chef with highest quality wins.
But at the higher level all chefs have excellent quality. So who wins?
The chef who can turn the same ingredients into superior quality."

— The guru of clear thinking, E. De Bono, in “Creativity Workout”

(Source: inextremis.be)

"Iterative design is a design methodology based on a cyclical process of prototyping, testing, analyzing, and refining a work in progress."

— Satu Miettinen (service and social designer) in “This is Service Design Thinking”

(Source: inextremis.be)

"Creativity is a natural extension of our enthusiasm."

— Earl Nightingale, known as the dean of personal development.

(Source: inextremis.be)

"Innovation is about change. Not a onetime change but ongoing change. It is about adaptability, flexibility, and agility. Consider this…"

— Stephen M. Shapiro in “Best Practises Are Stupid”

(Source: inextremis.be)

"Perfection is reached not when there’s nothing left to add, but when there’s nothing left to take away"

— Antoine de Saint-ExupĂ©ry

(Source: inextremis.be)

"Watching something being made is a powerful way to understand a concept; trying to decode just the final result, no matter how simple and visually elegant, demands an explanation of how it came to be."

— John Maeda in “Redesigning Leadership”

(Source: inextremis.be)

"You can’t wait for inspiration, you have to go after it with a club"

— Jack London

(Source: inextremis.be)

"Design process is an inclusive endeavor that acts as a unifier, bringing clients and audiences together to develop new and meaningful communications {…} Design is a valuable business tool and needs to be thoughtful and transparent in its approach."

— David Holston, Director of Strategic Design Management at the University of Texas (Austin), in “The Strategic Designer: Tools and Techniques for Managing the Design Process”

(Source: inextremis.be)

"To be is to do (JJ Rousseau) - To do is to be (JP Sartre) - Do be do be do (F. Sinatra)"

— Jack Foster, Chapter 10: Learn How to Combine in “How to Get Ideas”

(Source: inextremis.be)

"Open business models can be used by companies to create and capture value by systematically collaborating with outside partners. This may happen from the outside-in by exploiting external ideas within the firm, or from the inside-out by providing external parties with ideas or assets lying idle within the firm."

— Osterwald and Pigneur in “Business Model Generation”

(Source: inextremis.be)

When you want to develop e-brochures or e-reports, an aspect to take into account is information architecture. The way you will develop the table of content is central.
There is a subtle balance between a rigid structuring and an organized...

When you want to develop e-brochures or e-reports, an aspect to take into account is information architecture. The way you will develop the table of content is central.

There is a subtle balance between a rigid structuring and an organized destructuring.

Page in extremis, a Brussels-based communication agency specialized in corporate and institutional communication, can help you successfully migrate your communication channels from print to digital.

"The real act of discovery consists not in finding new lands, but in seeing with new eyes"

— Marcel Proust, French author of “In Search of Lost Time”, called “the greatest fiction to date” by William Somerset Maugham.

(Source: inextremis.be)

"Cross-pollinators can create something new and better through the unexpected juxtaposition of seemingly unrelated ideas or concepts."

— Tom Kelley and Jonathan Littman in “The Ten Faces of Innovation”, explaining how to beat the Devil’s advocate.

(Source: inextremis.be)