"There’s really one central principle of good content: it should be appropriate in its method of delivery, in its style and structure, and above all in its substance"
— E. Kissane in The Elements of Content Strategy
"The creative team is usually made up of a copywriter (words) and an art director (pictures). Don’t worry if you’re still unsure which role fits you best. They overlap. More often than not, a great art director has the potential to be a great copywriter, and vice versa"
— P; Barry in The Advertising Concept Book — A complete guide to creative ideas, strategies and campaigns — Think Now, Design Later
"The search for value propositions that meet customer jobs, pains, and gains is a continuous back and forth between designing prototypes and testing them. The process is iterative rather than sequential. The goal of Value Proposition Design is to test ideas as quickly as possible in order to learn, create better designs, and test again"
— A. Osterwalder, I. Pigneur, G. Bernada, A. Smith in Value Proposition Design — How to create products and services customers want.
"Make a list of your project’s objectives. Write them down as they come to mind, rank them according to importance, and asterisk the objectives that would invalidate the purpose of the project if not met. Take the highest-priority objective, expand it with a list of sub objectives, then expand the next. As you complete the first two or three, a broad outline of a creative concept will emerge"
— The Disney Imagineers in The Imagineering Workout — Exercices to Shape Your Creative Muscles
"The starting point of any team is a challenge that requires collective action (…) Teams are the right answer to those missions and tasks which cannot be accomplished alone"
— Khoi Tu in Superteams — The Secrets of Stellar Performance form Seven Legendary Teams
"The only reason for us to change is if a new, simple and attractive solution comes along that is relevant to our lives. I guess I can make it as simple as that"
— G. Van Wulfen in The Innovation Expedition — A Visual Toolkit to Start Innovation
"Design Thinking capitalizes mostly on a user-centric approach to problem solving. Innovation is achieved mainly through careful observations of unmet consumer needs"
— G. J. Puccio and J. F. Cabra on Organizational Creativity - A Systems Approach in The Cambridge Handbook of Creativity
"Creativity can be common and routine, not rare and occasional. It is something that can be evaluated by assessing performance at specific tasks or reviewing a body of work, not measured by standardized tests. Above all, Creative Intelligence is a way of expressing our humanity, our unique power to create, connect, and inspire"
— B. Nussbaum in Creative Intelligence — Harnessing the Power to Create, Connect, and Inspire.
"One of the key principles of the Element is that we need to challenge what we take for granted about our abilities and the abilities of other people"
— Sir Ken Robinson in The Element — How Finding Your Passion Changes Everything
"Nearly all of us love to learn new things. We study, we practice, and we spend time gathering information. We often don’t see the role this learning plays in boosting our creativity"
— B. Nussbaum in Creative Intelligence — Harnessing the power to create, connect, and inspire.
A new modern presentation leaflet for Airports Council International. ACI EUROPE is the voice of Europe’s airports, representing over 450 airports in 44 European countries. The members of the association handle 90% of commercial air traffic in Europe. Based in Brussels, ACI EUROPE leads and serves the European airport industry and maintains strong links with other ACI regions throughout the world.
The graphic design and the production of the brochure is signed by the communication agency Page in extremis.
Located in Brussels, the communication agency is specialised in corporate and institutional communication with a special focus on branding and the developement of digital and classic media.
Page in extremis helps you realize innovative and astonishing publications.
Source: http://www.inextremis.be
"Some things appear to have a quality that is like nothing else:
The taste of coffee.
The smell of a rose.
The feel of fine-gained sand.
The sound of a bird singing.
The look of the color red.
The qualities of our experience seem to be indefinable in some ways"
The taste of coffee.
The smell of a rose.
The feel of fine-gained sand.
The sound of a bird singing.
The look of the color red.
The qualities of our experience seem to be indefinable in some ways"
— S. Hall in This mean this, This means that — A user’s guide to semiotics
"The world is changing faster than ever in our history. Our best hope for the future is to develop a new paradigm of human capacity to meet a new era of human existence"
— K. Robinson in The Element — How Finding Your Passion Changes Everything
"Color is the first thing you see in a design. It’s the first thing that hits you emotionally, before you start looking at the form, or the typography, or the language, or the movement"
— E. Opara and J. Cantwell in Color Works — Best Practices for Graphic Designers
"If you have an apple and I have an apple and we exchange apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas"
— George Bernard Shaw quoted by D. Choi in Info-Graphic-Design
