Communication Agency Brussels - Your Partner in Design and Brand

Liquid Gas Europe benefits of a new, instantly recognisable logo in a digital environment.

The European LPG Association has renamed itself as Liquid Gas Europe. The change of name, logo and visual identity was announced in Brussels in September at a cocktail party that gathered its members and several representatives of the industry.

The transformation of the association previously called AEGPL into Liquid Gas Europe is a model of a comprehensive rebranding in this new era of digital communication.

Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.  With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

The re-branding coincides with the 50th Anniversary of the Association, created in 1968. The new logo - colourful and dynamic – make the Association easily distinguishable and reflect the industry’s ability to re-invent itself and be a contributing member in the energy sector.

The playful interaction initiated by the specific use of colours and the geometrical patterns make the new logo immediately recognisable in a digital environment.

The rebranding of the association has embraced every digital aspect of its communication activities:
- The Liquid Gas Europe’s website has been redesigned,
- Video capsules for youtube have been developed,
- The social media accounts have been relooked,  
- Email signature, Powerpoint presentations, and a campaign website were also a part of the rebranding implementation.

The strategic digital approach was defined collaboratively during the initial workshops of the whole branding process.

All the implementation steps were driven by a Branding Committee composed of the Liquid Gas Europe’s management and representatives of its members acting in close collaboration with the communication agency, Page in extremis.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

For more information:
https://www.youtube.com/watch?v=4Blq2UUOJ4I&feature=youtu.be
http://www.inextremis.be

The EU Agency for Railways in 120 seconds

The EU Agency for Railways is established to provide the EU Member States and the Commission with technical assistance in the development and implementation of the Single European Railway Area.

The motto of the EU Agency is “Making the railway system work better for society”.

To know more about the EU Agency for Railways in a minimum of time, a short video presentation is available on the youtube channel.

The European Union Agency for Railways had entrusted the communication agency Page in extremis with the creative development and the production of the video.

Page in extremis has over 24 years experience in guiding organisations on the road to defining and articulating their uniqueness.
The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.

For more information:
https://www.youtube.com/watch?v=J7dOF3uTeIY&feature=youtu.be
www.inextremis.be

In the light of the #BetterLighting social media campaign

#BetterLighting is the main hashtag of the social media communication campaign performed by LightingEurope, the industry association that represents the lighting industry in Europe.

The campaign aims to highlight all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of lighting.

Lighting is more than enabling vision.

Lighting influences our mood and sleeping rhythm. It is responsible to a large extent for our appreciation of our surroundings.
The step from “conventional” lighting to digital LED-technology opens a new world of opportunities, based on lighting systems, providing lighting management capabilities, dynamic light, analysis of collected data and many more.
Intelligent lighting systems can change the spectrum and the intensity of the light adapting it to the human needs and tasks to be performed. Lighting systems also react instantly to user needs, thereby reducing energy consumption.
Besides considering the visual needs for lighting and energy efficiency, the biological and emotional effects of light for the human being must also be optimised. Human Centric Lighting supports health, well-being and performance of humans.

LightingEurope is the voice of more than 1000 lighting companies who employ more than 100000 people over Europe. LightingEurope’s daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims. In doing so, the organisation is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightingEurope has gathered facts and figures from studies spanning various disciplines.

The integrated communication campaign is designed in several stages. In the first phase, a Web platform —valueoflighting.eu— is developed as a central point of information. Then the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube. Other developments will be implemented later. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative team of the communication agency Page in extremis.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years.

Located in Brussels, Page in extremis is a communication partner who can help you develop your own integrated communication campaigns.

More information:
http://www.inextremis.be

https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://valueoflighting.eu and join us on this journey!

How can you benefit from better lighting in your daily life?

LightingEurope is working to deliver the added value of lighting.
In their newly released web platform valueoflighting.eu, the lighting industry explains how we can all benefit from better lighting in our daily lives.

Light not only allows us to see and navigate our surroundings, but it also helps us feel good and function better. Light affects our alertness, cognitive performance, emotions and sleep/wake cycle. Good lighting increases concentration reduces fatigue and is bright enough for all visual tasks, including tasks performed by ageing employees.

With valueoflighting.eu, LightingEurope showcases all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of light.

LightingEurope has gathered facts and figures from studies spanning various disciplines.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The web platform is the result of the collaboration between LightingEurope and the creative team of Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into innovative communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to spread a bright idea of who you are.

More information:
Discover https://valueoflighting.eu and join us on this journey to see the light… in a different light!
http://www.inextremis.be

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

Animated video is an appealing instrument that helps you comprehensively tell your story: animation simplifies complex topics.

We all know that the secret to an effective animation is to start with the drafting of an appropriate storyboard. But, why is storyboarding essential before developing an animation?

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.

Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept works.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
https://www.youtube.com/watch?v=S7zpZ-3XsC8
http://www.inextremis.be

Join us on Thursday at the #LPG Summer Party!

Thursday, September 6th, don’t miss THE rentrée event in Brussels, the #LPG Summer Party! Founded in 1968, the European LPG Association will celebrate its 50th Anniversary!

“When we think of how far we have travelled and what we have seen in that time, it can be difficult to imagine the challenge of creating the European LPG Association in 1968,” said Samuel Maubanc, General Manager.

Samuel continues: “Much has been achieved, but our journey continues, with an exciting future in front of us. Join us in Brussels for a small celebration among friends and discover some of the surprises we have to announce!”

Join us in celebrating the LPG European industry and the 50th Anniversary of the European LPG Association. AEGPL wants to be surrounded by friends and would like to have you with them – they have big surprises to announce!

Come to “Le Grand Central - Rue Belliard 190, 1040 Brussels” and discover what is new about the European #LPG Association - lots of exciting news to share with friends!

Please note this event is by invitation only. Click here to get your invitation: http://aegpl50.eu/

#LPG #Autogas #EU #AEGPL50 #AEGPL_History

The event is the result of a friendship dialogue associating the AEGPL’ s management with the creative team of the communication agency, Page in extremis and the Belgian office of the Triumph Group.

Interested in partnering with us?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://aegpl50.eu
http://www.inextremis.be

Explore the universe of Europe’s Food and Drink SMEs

SMEs represents 99% of all businesses in the EU. In the past five years, they have created 85% of new jobs and provided two-thirds of total private sector employment.

During the networking event named “Small Scale, Big Impact” and organised by FoodDrinkEurope, Phil Hogan, the European Commissioner for Agriculture & Rural Development, stated: “I firmly believe that our food and drink SMEs epitomise so much of what is great about European business”.

There are 289,000 food and drink companies in Europe; 9 in 10 are Small and Medium-sized Enterprises (SMEs). They are present in every region and stand for both tradition and innovation in our industry.

These companies produce a vast range of food and drink products, satisfying the diverse and continuously changing needs of Europe’s 500 million consumers and a multitude of other customers worldwide.

Food and drink SMEs employ local workforces – 2.8 million workers in total. They source their raw materials mostly from Europe. This makes them essential actors in our economy and a key component of Europe’s food and drink sector, which is the EU’s largest manufacturing industry and globally ranks as the largest exporter of food and drink products.

Do you want to know more about Europe’s Food and Drink SMEs? Browse through the web platform developed by FoodDrinkEurope!

FoodDrinkEurope’s permanent secretariat, based in Brussels, maintains close contacts with European and international institutions and is a significant partner in consultations on all issues affecting Europe’s food and drink industry.

The secretariat coordinates the work of more than 700 experts around four themes: food and consumer policy (food safety and science, nutrition and health), environmental sustainability and competitiveness.

FoodDrinkEurope’s mission is to facilitate the development of an environment in which all European food and drink companies can meet the needs of consumers and society while competing effectively for sustainable growth.

The web platform is the result of an intimate dialogue associating the FoodDrinkEurope’s communication team with the creative digital unit of the communication agency, Page in extremis.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://sme.fooddrinkeurope.eu
http://www.inextremis.be

This will be an unforgettable event: AEGPL50, the LPG Summer Party!

Founded in 1968, the European LPG Association will celebrate its 50th Anniversary!

Mark the date in your calendar, it will be an event to remember:
Thursday, September 6th

Venue: Le Grand Central, Rue Belliard 190,  1040 Bruxelles
http://aegpl50.eu

Now, in 2018, AEGPL is stronger than ever: the European association counts over 50 members covering the entire industry supply chain.
AEGPL represents a range of large, small and mid-sized companies and national associations giving the LPG industry an influential and respected voice. AEGPL is recognised as partners by the European institutions, and membership offers a new market entrant numerous advantages.

Besides, AEGPL annual Congresses is the leading LPG events in Europe, attracting hundreds of exhibitors, high-level speakers and thousands of visitors.

Much has been achieved, but the journey continues, join AEGPL in Brussels for a  celebration among friends and discover some of the surprises they have to announce!

The event is the result of an intimate dialogue associating the AEGPL’ s management with the communication agency, Page in extremis and the Belgian office of the Triumph Group.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://aegpl50.eu
http://www.inextremis.be

A positive safety culture for the European railway sector

Safety is the essential precondition for successful rail business in Europe – and positive safety culture is critical for improving rail safety in Europe. In many other sectors of high-risk transport and industry, a positive safety culture already has improved safety records, encouraged pro-active thinking, responsible behaviour, and staff engagement.

By newly introducing the words “culture” and “trust” as features of proper rail safety management, European legislators have recognised the value of a positive safety culture for the European railway sector. To bring this alive, the European Union Agency for Railways, in collaboration with the European Commission, organised a first European Rail Safety Summit from 10-12 April 2018 in Dubrovnik, to which all safety directors and managers from the rail sector were invited.

This unique event brought together renowned speakers from different sectors to share experience in all aspects of safety culture.

A presentation video was released to promote the event.
The European Union Agency for Railways had entrusted the communication agency Page in extremis with the creative development and the production of the video.

Page in extremis has over 24 years experience in guiding organisations on the road to defining and articulating their uniqueness.
The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.

For more information:
https://www.youtube.com/watch?v=kMa_w4JlJ50
www.inextremis.be

Dive online into the latest statistics for the Home Appliance Industry in Europe!

With the new APPLiA online report, you can dive into the latest statistics for the Home Appliance Industry in Europe. You will find that a stunning effort has gone into maintaining the industry’s Home Appliance 2025 vision and call for action.  

“During 2017, our members have worked hard to develop new and innovative technologies that help everyone in Europe lead more comfortable, sustainable and healthy lives”, stated Paolo Falcioni, APPLiA Director-General.

The APPLiA members have continued to provide valuable contributions to the European economy, to smarter and better EU regulation for the sector, to advancing sustainable lifestyles for EU citizens and to further developing smart(er) living in a connected home environment.

But 2017 has not only been a fruitful year for the members it has also been an exciting year for the association as they went toward a new corporate identity.  "With the release of this report, CECED has become APPLiA", added Paolo Falcioni, “ You will find a first look of our new identity in the following pages. I am sure you will enjoy the read”.

The APPLiA Director-General closed by declaring: “ In the meantime, we welcome any feedback you may wish to send us in response. Our door continues to be open!

The 2017-2016 online edition of the Home Appliance Industry in Europe by the numbers report compiles robust facts and figures about the industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate original dialogue framework involving the Belgian communication agency’s creative team, and APPLiA.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://applia-europe.eu/statistical-report-2017-2016/index.html
http://www.inextremis.be

The new WWF-Belgium Annual Report is 100% fully digital!

The online report exists in 2 languages versions: French and Flemish. Both give you many Key numbers and comprehensive description and analyse of 2017 achievements. You can have access to interactive graphs and maps, many additional videos and an overview of all the projects on the ground in multiple parts of the world.

For each project, you have access to essential data like the duration, the budget, the objectives, the current results, a map and some beautiful illustrative photographs. Of course, for your record, you can download the project form in pdf format.

Icons are used to highlight how the project is linked to the 17 Sustainable Development Goals (SDGs), otherwise known as the Global Goals to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

The online version offers you also direct access to an interactive timeline showing all the actions taken by WWF-Belgium during the past year.

In short, the online version of the WWF-Belgium Annual Report is a complete interactive version offering many exciting digital goodies.  

The online publication is the result of the collaboration between WWF-Belgium communication staff and the communication agency, Page in extremis.

Page in extremis is delighted to benefit from the repeated trust of WWF. A part of the secret of this successful long collaboration is due to 3 behaviours of the agency’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity composed of a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns (with social media), memorable events, publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://annualreport2017.wwf.be
http://www.inextremis.be

Seldia operates a turning point in its digital transformation!

In preparation for his 70th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.

The renewal covers multiple digital channels: Twitter, Google+, LinkedIn and Facebook pages, Youtube,  Mailchimp.

This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.

The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.

The climax of the campaign will take effect the 16 & 17 October during the celebration of the 70th anniversary at the 7th European Direct Selling Conference in Brussels.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

This new step towards the digital transformation of the European association is the result of an intimate dialogue associating the Belgian communication agency, Page in extremis with the Seldia’s management.

Page in extremis helps various European associations perform the digital transformation of their communication.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.directsellingconference.eu
http://www.inextremis.be