Communication Agency Brussels - Your Partner in Design and Brand

The voice of the lighting industry in Europe has a brand new website!

LightingEurope will increase the value of light to society.
The European association represents the lighting industry in Europe. LightingEurope is the voice of more than 1,000 lighting companies who employ more than 100,000 people over Europe.

With the implementation of the new website and the publication of the LightingEurope’s Strategy Roadmap 2025, the association is focussing on the strategic growth drivers for the industry that will benefit the European users and the environment: LEDification, Intelligent Lighting Systems, Human Centric Lighting and Circular Economy.

LightingEurope has the ambition to create a regulatory framework that improves the quality of lighting and thereby the quality of life. This frame will foster freedom of innovation and deliver a broad range of opportunities for the lighting industry.

The new website depicts in detail the new vision of LightingEurope for the next years. With energy efficiency seen as a given fact, LightingEurope defines enabling drivers to achieve growth in the value of light to society.

Page in extremis has developed the Webdesign and the production of the LightingEurope website in close collaboration with the communication team of LightingEurope.

Page in extremis has realized major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be

See all the key messages from LightingEurope on their new website http://www.lightingeurope.org

Be.exemplary has rewarded 10 architectural projects!

Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics which constitutes the public challenge in Brussels — architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The objective of Be.exemplary was to select projects whose the concrete realisation was expected in the short and medium terms. The approach proposed was intentionally opened and aims innovation.

Met in November 2016, a jury of experts has analysed all the nominations and designated the ten projects winners among those who offered the most relevance in function of their exemplarity, of the site considered, the context, of the issues and the means implemented.

Here is the list of the 10 awarded projects:

1. CROIX DE FEU

2. BUDA

3. QUATRE VENTS A TOUS TEMPS

4. RENOVATION DE LA TOUR BRUNFAUT

5. QUARTIER HELMET

6. VRIJE UNIVERSITEIT BRUSSEL - PISCINE

7. Complexe CENTR’AL

8. CITÉ VAN MEULECOM

9. LYCÉE MARIA BOODSCHAP – GYMNASE

10. ILOT DE SPIEGEL

For a detailed overview of each project, please visit: http://beexemplary.brussels

The Region of Brussels-Capital (RBC) has entrusted the promotion of the Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed a multichannel communication campaign: a website containing explanatory video capsules was released. The web platform is linked with social media and includes an E-news system. Press releases and a particular toolkit are available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that makes brands conversational, helps organisations convey their message and engages with their stakeholders.

For more information:

http://www.inextremisdigital.be

http://www.inextremis.be

http://www.inextremisbranding.be

The WiM Association is the international association, founded by wine sector associa­tions and leading wine companies, that cen­trally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.

The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are communicated through targeted communication materials such as an online video.

In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.

The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.

More information:
http://www.inextremis.be

To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.

Here are 10 ideas for digitalising your event promotion:

- Create landing web pages for your event that shows your unique value proposition

- Use a short, consistent hashtag on all communication about the event

- Use social media to get feedback from attendees about what they liked best, least, and what they hope to see for next time.

- Engage potential participants on social media by asking them to vote on some aspect of the event

- Promote videos showcasing speakers and sponsors to get people excited about the event

- Create a distinctive graphic for your speakers. That will encourage them to share the graphic on their social media pages.

- Create a page for your event on Facebook

- Advertise your event in spaces you already own, such as your email signature or your social media cover photo

- Livestream your event so people can share the video during and after

- Make sure you measure data, so you know which marketing tactics are most effective.

Located in Brussels, the communication agency helps you promote and personalise your important events.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or revitalization of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns and, memorable events.

4) Creative development and production of innovative and digital communication tools.

Interested in partnering with Page in extremis?

For more information:

http://www.inextremis.be

http://www.pageinextremis.eu

http://www.inextremisdigital.be

Why is Storyboarding essential before developing an animation?

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept work.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways

The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”

The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.

The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.

The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.

The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.

The communication agency, Page in extremis signs the design of the EBF website.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be