"Use custom-made hashtags to bolster your brand identity and location, …, especially useful when new customers click to learn more about you"
— A. Macarthy in 500 Social Media Maketing Tips
"The why of an organization is the basis from which you should create the set of experiences that will best drive activity in social media. The experiences will, in turn, if they are amazing enough, create the necessary word of mouth and convey the message and values of the organization to everyone that tunes in to the discussion"
— C. Holloman in The Social Media Lab — Your competitive Edge in Social Media Strategy Development & Delivery
"Companies that haven’t yet embraced the Internet will find themselves at an increasing disadvantage, as nowadays an online brand strategy is just as important as one that is offline"
— P. Temporal in Advanced Brand Management — Managing brands in a changing world
"Typically developing a social business strategy and matching social business design requires the introduction of new technologies. These are usually social media tools or infrastructure that provide necessary communication and collaboration capabilities"
— D. Hinchcliffe and P. Kim in Social Business by Design — Transformative social media strategies for the connected company
The European Aluminium Association has a new name: Aluminium Europe. Moreover a new brand identity has been developed around the concept of the Aluminium effect.
Do you want to know more about the Aluminium effect? A web teaser has just been released. It was developed by the communication team of Aluminium Europe in close collaboration with the communication agency, Page in extremis.
Aluminium is used in a wide range of applications. Aluminium Europe represents the whole value chain of the aluminium industry in Europe.
Through environmental and technical expertise, economic and statistical analysis, scientific research, education and sharing of best practices, public affairs and communication activities, Aluminium Europe promotes the use of aluminium as a permanent material that is part of the solution to achieving sustainable goals.
Page in extremis is specialised in corporate and institutional communication. The communication agency is glad to participate to the brand implementation of Aluminium Europe by designing and developing the web teaser, the annual report and many other publications.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its partners and the best results.
Source: http://www.inextremis.be
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.
The European Direct Selling Conference took place on 2 October 2014 and attracted a new record attendance with over 170 participants.
The annual flagship event gathers the leaders and experts of the European Direct Selling industry. Attracting interestees from across all sectors, the conference aims at providing new insights to all the burning questions related to the future of this vibrant industry. The conference is organized by Seldia - the European Direct Selling Association.
Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
Seldia membership includes 28 national Direct Selling Associations and 16 Corporate Member companies.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis, Brussels-based, speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.
Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
"Social networking is probably the most significant innovation in the last decade of online branding and is challenging all previous methods of brand communications"
— P. Temporal in Advanced Brand Management — second edition — Managing brands in a changing world
"The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with them. Share your expertise without expectation or marketing-speak, and you’ll create an even better name for yourself"
— D. Kerpen in likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
"For a lot of companies, “community” is a synonym for “social media”. Don’t fall into the trap. You may find a loyal community on Twitter, Facebook, Pinterest, or Instagram — and people will certainly find you through friends there — but building a community is about much more than tweeting, posting, and pinning"
— N. Fenton and K. Kiefer Lee in Nicely Said — Writing for the web with style and purpose
The biggest event in public transport will take place in Milan from 8-10 June 2015
The biennial World Congress & Exhibition is the only worldwide event that covers all urban and regional transport modes, combining a full programme of Congress sessions with an Exhibition displaying the latest industry-defining products and services.
Milan has been named the top place to visit in 2015 by The New York Times, in its annual 52 places to go feature.
UITP is offering some fantastic prizes…
Play and win on www.uitpsmileandwin.org
The communication agency, Page in extremis in close collaboration with the UITP’s communication team has developed the online competition and built the platform.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Through Branding, digital and print communication, we help you build your own visual communication program.
More information: http://www.inextremis.be
UNEP in Europe is the digital platform allowing the United Nations Environment Programme (UNEP) to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.
UNEP in Europe is a hub for profiling what UNEP is doing on the ground, highlighting work with partners, and informing stakeholders.
The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.
UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.
The web platform “www.unepineurope.org” has been designed and developped by the communication agency Page in extremis.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into amazing digital communication tools.
We can help you reinforce your communication objectives.
Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
More information: http://www.inextremis.be
Page in extremis helps you clarify and segment your audiences, refine your messages architecture and identify the best digital touchpoints with your brand (including social media).
Our workshop will help you improve your ability to generate excellent content to attract targeted stakeholders, understand what impact your communication activities are having on your organisation and optimise your digital communication strategy for maximum effectiveness and growth.
- Identify and reach your audience;
- Analyze a variety of digital tools (websites, emails, social platforms);
- Connect with your audience through social channels;
- Putting together a complete and compelling digital communication strategy, using all of the tools covered.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team.
The agency is based in Brussels and has 20 years of experience.
We build brands and strengthen the reputation of leading corporations, institutions and associations.
For more information please visit our website: http://www.inextremis.be
"Articulating a theory of change sheds additional light on the roles of different actors in an ecosystem, and can help an organization identify its unique role and at which point(s) collaboration might be helpful in implementing the overall mission"
— N. Laidler-Kylander and J. Shepard Stenzel in The Brand Idea
The Water Matters conference, being held on Wednesday, 25th March 2015 in Brussels as part of EurEau’s 40th anniversary celebrations, is intended to be a wake-up call.
Water is vital to Europe’s economy, ecology and wellbeing. And Water Matters is all about making sure that it continues to be for generations to come.
The opening session will feature keynote speeches from the OECD and the European Environmental Agency.
The EurEau event will gather policymakers, water industry leaders and representatives of all types of water user – from energy producers to farmers to households.
You will find a provisional conference programme on the EurEau conference website (http://www.eureauevents.org).
The communication agency, Page in extremis in close collaboration with the EurEau’s communication team has developed the EurEau conference website.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful digital communication tools.
The communication agency can help you reinforce your communication objectives.
Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
More information: http://www.inextremis.be
A serie of 3 new EurEau’ blogs allow us to be informed of what’s best concerning water matters. Each of them has its own thematic: Access Matters — EU Matters — Resources Matter.
EurEau is the voice of Europe’s drinking water and waste water service operators.
EurEau represent the views and experience of water service providers to the EU institutions.
EurEau’s members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.
Page in extremis is a strategic design communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Through Branding, Digital and Print Design, we help you build your visual communication program.
Page in extremis creates awesome brands, develops effective digital media and printed publications.
Source: http://www.inextremis.be
