"To makes a good digital plan you need to know your specific goals and focus on drafting a plan to meet them. It’s important not to just have big lofty goals, but to be able to break them down into actionable steps and milestones"

— B. A. Schenck in The Digital Plan — A practical guide to creating a strategic digital plan

Be.exemplary has rewarded 10 architectural projects!
Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics...

Be.exemplary has rewarded 10 architectural projects!

Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics which constitutes the public challenge in Brussels — architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The objective of Be.exemplary was to select projects whose the concrete realisation was expected in the short and medium terms. The approach proposed was intentionally opened and aims innovation.

Met in November 2016, a jury of experts has analysed all the nominations and designated the ten projects winners among those who offered the most relevance in function of their exemplarity, of the site considered, the context, of the issues and the means implemented.

Here is the list of the 10 awarded projects:

1. CROIX DE FEU

2. BUDA

3. QUATRE VENTS A TOUS TEMPS

4. RENOVATION DE LA TOUR BRUNFAUT

5. QUARTIER HELMET

6. VRIJE UNIVERSITEIT BRUSSEL - PISCINE

7. Complexe CENTR’AL

8. CITÉ VAN MEULECOM

9. LYCÉE MARIA BOODSCHAP – GYMNASE

10. ILOT DE SPIEGEL

For a detailed overview of each project, please visit: http://beexemplary.brussels

The Region of Brussels-Capital (RBC) has entrusted the promotion of the Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed a multichannel communication campaign: a website containing explanatory video capsules was released. The web platform is linked with social media and includes an E-news system. Press releases and a particular toolkit are available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that makes brands conversational, helps organisations convey their message and engages with their stakeholders.

For more information:

http://www.inextremisdigital.be

http://www.inextremis.be

http://www.inextremisbranding.be

This year, Paris will welcome the 45th ASECAP Study and Information Days.
On the occasion of this expected event, the logo and the visual identity of the event website will convey the lively colours of France.
The ASECAP Days will be the occasion for...

This year, Paris will welcome the 45th ASECAP Study and Information Days. 

On the occasion of this expected event, the logo and the visual identity of the event website will convey the lively colours of France.

The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss the various developments for the decarbonization of transportation.

The two-day discussions will be marked by political and technical sessions about subjects falling under the responsibility of ASECAP’s various Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.

On the first day of discussions (Tuesday 30 May) the different developments for the decarbonization of transportation, as well as the finance tools for the new mobility needs and trends for the infrastructure of the future, will be examined from a political angle.

Furthermore, three policy sessions will be dedicated regarding the state-of-the-art on EETS, the smooth transition to more innovative, safe and efficient ITS solutions and road maintenance to provide road infrastructures offering the highest standards of safety.

Two technical sessions and one marketing session will mainly shape the second day (Wednesday 31 May). Experts will make presentations on subjects falling under the reduce of CO2 emissions and the digitalisation of motorway sector.

Finally, as a closing session, the EU and the US will discuss the current and future key challenges for the toll industry.

You will find the two-day conference programme on the event website.

The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.
Here are 10 ideas for...

To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.

Here are 10 ideas for digitalising your event promotion:

- Create landing web pages for your event that shows your unique value proposition

- Use a short, consistent hashtag on all communication about the event

- Use social media to get feedback from attendees about what they liked best, least, and what they hope to see for next time.

- Engage potential participants on social media by asking them to vote on some aspect of the event

- Promote videos showcasing speakers and sponsors to get people excited about the event

- Create a distinctive graphic for your speakers. That will encourage them to share the graphic on their social media pages.

- Create a page for your event on Facebook

- Advertise your event in spaces you already own, such as your email signature or your social media cover photo

- Livestream your event so people can share the video during and after

- Make sure you measure data, so you know which marketing tactics are most effective.

Located in Brussels, the communication agency helps you promote and personalise your important events.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or revitalization of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns and, memorable events.

4) Creative development and production of innovative and digital communication tools.

Interested in partnering with Page in extremis?

For more information:

http://www.inextremis.be

http://www.pageinextremis.eu

http://www.inextremisdigital.be

"A great brand is far better than a great product because it not only satisfies customer's practical needs and service aspects, but also goes beyond to gauge their desires and deliver on an unwritten, yet expected reputational promise"

— R. K. Srivastava in Role of Brands in Managing Innovations in The Future of Branding

The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.
The rebranding of the European Association has taken into account the specificities of the digital...

The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.

The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.

The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.

The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.

The communication agency, Page in extremis signs the design of the EBF website.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be

"A cookie is like a little marker that allows you to be counted or recognized. This is why you might see an ad on a website that relates to something you saw on a previously visited website"

— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding 

"Social media outreach is all about identifying the key influencers and advocates within a particular group. If I can get these key people to share my updates and content then I can amplify my visibility and potentially grow my audience"

— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement

"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"

— I. Moderandi in The Strategic Meeting Process — How to Structure Your Marketing Activities to Achieve Better Results

"Omni-channel marketing recognises the fact that my target audience will want to engage and communicate with me across multiple channels in away that suits them. It recognises that each channel plays a different role in the user journey, and this role may change and adapt according to what the person engaging with it wants"

— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement

A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion,...

A new website for the European Retail Round Table!

The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others.  Each retailer has both physical stores as well as multichannel operations in Europe.

The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.

ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.

To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.

The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.

Located in Brussels, the communication agency develops dynamic websites since 1994.

Page in extremis proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

"First, determine what you need to accomplish. For example, you may need to generate a specific number of leads, raise your visibility in a certain industry or geography, or communicate a key message across different media. Set tangible goals for your traditional media plan. Each traditional media vehicle has benefits and drawbacks. When you’ve defined your goals, you can decide which vehicle will work best. Make sure you plan how to measure your campaign as well."

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

"A SWOC/T analysis can help the organization identify its critical success factors (CSFs). These are the things the organization must do or criteria it must meet in order to be successful in the eyes of its key stakeholders, especially those in its external environment"

— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A Workbook for Public and Nonprofit Organizations

The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of...

The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.

The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.

The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels:   architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or revitalization of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.

4) Creative development and production of innovative and digital communication tools.

Interested in partnering with Page in extremis?

We make brands conversational, help organisations convey their message and engage with their stakeholders.

For more information:

http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

For the Be.exemplary, please visit http://beexemplary.brussels

"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"

— The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results