"The listening environment is complex and diverse. There are a variety of digital forums within which conversation occur and there is a great deal of variety in terms of the conversations taking place… Conversations are also taking place offline, in naturally occurring environments, in the brick and mortar world of sights, sounds, and smells. Given this complexity, it is unlikely that simple, one-dimensional approaches to listening will provide sufficient breadth or depth of customer insights."

— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation

A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".
The primary objective of the programme...

A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".

The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are communicated through targeted communication materials such as an online video.

In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.

The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.

More information:
http://www.inextremis.be

Infographics enhance human ability to see patterns and trends
There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison...

Infographics enhance human ability to see patterns and trends

There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO), established in 1973 by stakeholders in the international fruit and vegetable trade.

COLEACP is a not-for-profit inter-professional association whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.

Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).

From an operational standpoint, COLEACP is a network and a technical assistance tool for the durable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Based in Brussels, Page in extremis has defined a proprietary process to reach the best results. The method includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information:
www.inextremis.be
www.inextremisbranding.be
www.inextemisdigital.be

« Stories from our work on the ground » is the title of the new digital publication of UNEP in Europe.
The United Nations Environment Programme (UNEP) established in 1972, is the voice for the environment within the United Nations system. UNEP acts...

« Stories from our work on the ground » is the title of the new digital publication of UNEP in Europe.

The United Nations Environment Programme (UNEP) established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.

UNEP address these by working on seven priority work areas: Climate Change, Disasters and Conflicts, Ecosystems Management, Environmental Governance, Chemicals and Waste, Resource Efficiency, and Environment Under Review.

The digital publication contains a snapshot into each of UNEP work areas through the eyes of their partners and beneficiaries, relying on outcomes from where they matter most.

A summary printed version of the digital publication exists in English and Russian.

The online publication is hosted on the web platform Unepineurope.org

Unepineurope.org is a hub for profiling what the UNEP is doing on the ground, highlighting work with partners, and informing stakeholders.

The digital platform allows disseminating the monthly E-Newsletter summarising the work that UNEP is delivering in the regions or from the regions.

The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.

The platform has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. They help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

Page in extremis has realised major web-based communications projects for many well-known global and European organisations.

For more information:

http://unepineurope.org

http://www.inextremis.be

http://www.pageinextremis.eu

http://www.inextremisdigital.be

"Strong brands arise from the right community structure — not vice versa. The strongest, most stable structure for a brand community is a “web” whose affiliations are based on close one-to-one connections. To cultivate webs, provide opportunities for members to forge many interpersonal links"

— S. Fournier and L. Lee in Getting Brand Communities Right (On Strategic Marketing - Harvard Business Review)

"Internet TVs do not require any special viewing glasses, but they do require the consumer to be “digitally competent”"

— G. A. Moore in Crossing The Chasm — Marketing and Selling Disruptive Products to Mainstream Customers

"If social media is a conversation, you can’t possibly be an active participant without asking questions"

— D. Kerpen in Likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, and More

"Five questions you can ask your community anytime
1. What would you like to see more of in this community?
2. Who are you inspired by most.
3. Where is the most interesting place you’ve used our product?
4. When did you first use our service?
5. Why do you like this page?"

— D. Kerpen in Likeable Social Media - How to Delight Your Customers, Create and Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedlin, Instagram, Pinterest, and More

The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests...

The 2016 edition of the Ciett Economic Report is entirely digital.

The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.

The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.

The report gives an overview of the performance of various aspects of the industry.

The world of work is changing.

The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.

Each of these factors is impacting the demand and supply on the labour market.

The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.

The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.

The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.

Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

For a full overview of the report, please visit http://www.ciett.org/economicreport2016/

Digital Customs, the opportunities of the Information Age
“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.
The World Customs Organization is the voice of 179 Customs...

Digital Customs, the opportunities of the Information Age

“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.

The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.

The 79th edition of the WCO News entitled “Going Digital” sets an overview of how Customs and the private sector are embracing digital technologies.

“Information and Communications Technology (ICT) is everywhere in today’s Customs workplace”, said Mr. Mikuriya.

He emphasizes: “From the use of ICT in office automation to the use of the Internet to publish and disseminate information, to the use of automated clearance systems to make declarations, perform risk management, undertake validation and processing, and eventually to issue approvals, ICT has transformed the way that Customs and governments operate.”

To reaffirm the importance of ICT for Customs administrations and in the work programme of the WCO, Mr. Mikuriya chose the concept of ‘Digital Customs’ as the theme for the year ahead.

He specifies: “Digital Customs means using digital systems to collect and safeguard Customs duties, to control the flow of goods, people, conveyances and money, and to secure the cross-border trade from crime, including international terrorism which continues to rear its head across the globe.”

In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.

The Belgian communication agency, Page in extremis is an official provider of the international organization.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information: http://www.inextremis.be

"Flexibilities implies a greater willingness on the part of the company to accommodate opposing points of view. There is no rule that says companies and customers must agree all the time. What is absolutely essential, though, is to demonstrate that the company is aware of opposing opinions, that it is listening, and having listened that is willing to reconsider its own beliefs, values, and actions"

— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation

"It amuses me that whenever I run a successful campaign with great web copy, I find a few dozen copycats mimicking certain parts of my work. Invariably, however, they merely copy the words but fail to duplicate the strategy or tactic behind the words, which is what really makes the copy effective"

— M. Veloso in Web Copy That Sells (third edition)

Discover the EETS Info Platform on internet!
The EETS Info Platform is the unique point of access to all on the internet providing EETS related information.
The info platform:
a) Safeguards the interactive communication between the 28 Member States...

Discover the EETS Info Platform on internet!

The EETS Info Platform is the unique point of access to all on the internet providing EETS related information.

The info platform:

a) Safeguards the interactive communication between the 28 Member States and the EC regarding the national registers, the EETS domains, the EETS providers, the appointed Conciliation Bodies in the different States, as well as the existing Notified Bodies (NoBos).

b) Provides open to all up-to-date information on the EETS developments contributing to the exchange of best practices and dissemination of relevant information concerning EETS among professional stakeholders.

The EETS Info Platform is a project developed by the European Association of Operators of Toll Road Infrastructures (ASECAP).

The ASECAP members’ networks today span more than 48.000 km of motorways, bridges and tunnels across 22 countries. ASECAP’s purpose is to defend and develop the system of motorways and road infrastructures in Europe applying tolls as a means to ensure the financing of their construction, maintenance and operation.

ASECAP maintains relations with relevant international organisations, the EU institutions and the industry’s stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic, cooperative transport approach.

The communication agency, Page in extremis has developed the internet platform in close collaboration with the ASECAP’s communication team.

Located in Brussels, the communication agency, Page in extremis has realised online platforms for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International organizations, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be

"Central to the company’s turnaround, its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organised around the lifestyle, activities, and ethos of the brand"

— S. Fournier and L. Lee about Harley-Davidson in Getting Brand Communities Right (HBR On Strategy Marketing)

www.asecapdays.com is online!
The ASECAPDAYS’ website is now updated for 2016.
The 44th annual ASECAP Study and Information Days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event...

www.asecapdays.com is online!

The ASECAPDAYS’ website is now updated for 2016.

The 44th annual ASECAP Study and Information Days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.

A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks today span more than 46.000 km of motorways, bridges and tunnels across 21 countries.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.

This collaboration includes the elaboration of digital and print communication media.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://www.inextremisdigital.be

http://www.inextremisdigital.eu

http://www.inextremis.be