Communication Agency Brussels - Your Partner in Design and Brand

How to measure your organisation social media impact?

Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.

Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.

There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.

1) The monitoring means listening with purpose, which gives to your data value.

2) The measurement represents quantifying relevant data.

3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.

4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.

Interested in building your social media programme or creating measurement practices for your social media programme?

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
www.inextremisdigital.be and www.inextremis.be

Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!

Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.

In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.

Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.

Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.

In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.

Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.

Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.

Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be

Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.

1) Begin by performing an audit of your organisation social presence by using traditional search engines.

2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…

Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.

Building an intelligence component into your social media programme gives your organisation a central tactical edge.

The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.

As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…

Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.

Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremisdigital.be

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.

Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.

Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.

The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.

Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.

Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremis.be

Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.

Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation obliges to have partners.

That is why, organisations needs to communicate with existing and potential partners. They need tools for that.

UNEP in Europe is a hub for profiling what the United Nations Environment Programme (UNEP) is doing on the ground, highlighting work with partners, and informing stakeholders.

UNEP in Europe is the digital platform allowing the United Nations Environment
Programme to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.

The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.

UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.

The web platform “www.unepineurope.org” has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).

A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.

Such systems of content management provide procedures to manage workflow in a collaborative environment.

With a CMS, you can easily modify your event program and the speakers profiles. But more than that you can also communicate with your attendance before, during and after the event. This continuous flow of communication allows you to give a real interactive experience to your public and create with them a strong feeling of loyalty.

With the communication agency, Page in extremis, Seldia - the European Direct Selling Association has develop a vibrant conference website based on a CMS.

The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.

The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.

Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.

Page in extremis is a communication agency specialised in communication for International Institutions, European associations and corporations which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be