— Rowles, Daniel in Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
Experience online the last CER activity report!
In this very singular period, when physical contacts are not recommended, a full online activity report is a solution for sharing your content with as many readers as possible.
The CER activity report 2019 is an excellent example of an online report.
The online experience is the new frontier of differentiation.
The time when you could limit yourself to duplicate your publication on the internet is ended. Now your readers want more: you need to entertain them through real interactions based on more personal experience.
A variety of factors influence an online’ experience: connection, personalisation, Social Media integration, enhanced and animated visuals.
Besides, the possibility of coupling the report with the analytics metrics allows you to have a more precise perception of the content that is of interest to your public. So you can enrich your next report by giving priority to the information that is sought by your target audiences.
CER is known as the voice of European railways. Its role is to represent the interests of its members by actively providing an input to EU policy, in particular, to support an improved business and regulatory environment for European railway undertakings and infrastructure managers.
The Communication Agency, inextremis.be is glad to have participated in the development of the CER online report.
The result is a comprehensive digital publication made within a genuine creative dialogue involving the CER communication team and the Belgian communication agency’s digital unit.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with the agency?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
https://cer.be/activity-report-2019/
http://www.inextremis.be
How to create a continuous flow of communication?
Developing a continuous communication flow is crucial to increase the level of memorisation of your messages exponentially.
Planning plays a central rôle to fulfil this objective.
Let’s have a look at a case study:
Labour markets need to evolve to ensure that they remain open, inclusive and sustainable. The World Employment Confederation-Europe (WEC-Europe) believes that it has a leadership role to play in building such future proof labour markets.
How is the private employment industry making a difference in the new world of work? The industry believes in “social innovation” as the way forward.
To illustrate that statement, WEC-Europe has published based on an annual plan various communication products on both digital and print channel.
First, WEC-Europe adopted a Manifesto entitled “No Future of Work without Social Innovation”, developing a set of recommendations and explicit calls for action.
Based on this Manifesto, the European organisation unveiled its own vision in the brochure “Making Europe the best place to work!”.
Examples of social innovation initiatives developed by members were then made available on a dedicated “Social Innovation Stories” web platform.
Finally, for facts, figures and case studies evidencing the impact of private employment services on labour markets, the recently published “Social Impact Report” has become a must-have resource.
All these communication touchpoints were developed by the communication team of WEC-Europe in close collaboration with the creative staff of the communication agency inextremis.be
inextremis.be builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with inextremis.be?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
How is the private employment industry making a difference in the new world of work?
The private employment industry believes in “social innovation” as the way forward.
Social innovation is defined as the implementation of new solutions for working, learning and social protection for the benefit of workers, employers and society in general.
The World Employment Confederation’s members have developed a map detailing the goals and conditions of social innovation, suggesting some examples of potential actions, identifying which stakeholders the industry should work with as well as outlining the benefits and risks for the sector.
The social innovations stories, the WEC online platform presents about 30 cases studies. Find out through concrete cases how the private employment industry is making a difference in the new world of work by implementing new ways of working, learning and providing social protection.
All around the world, WEC members are implementing new ways of working, learning and providing social protection. Check out what is happening in specific countries!
As labour markets enablers, the World Employment Confederation-Europe and its members believe that they have a leadership role to play in building such future proof labour markets.
The WEC online platform of social innovation stories is the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://www.socialinnovationstories.org/
http://www.inextremis.be
How automotive suppliers contribute to the history of the auto industry?
CLEPA60 History is an interactive animation that offers you the experience of mobility from the past to the future. The online animation allows you to discover how automotive suppliers have been contributing to the history of the auto industry.
The CLEPA60 History online experience is the result of the collaboration between the communication team of CLEPA and the creative unit of the communication agency Page in extremis.
CLEPA is the European Association of Automotive Suppliers.
The European association represents over 3.000 companies supplying state-of-the-art components and innovative technology for safe, smart and sustainable mobility.
This year, CLEPA has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.
This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.
Located in Brussels, Page in extremis is a communication partner that help you develop your communication campaigns by integrating events, online platforms, publications and social media development.
More information:
Discover https://clepa-history.eu/ and join us on this journey!
An IRU digital platform for the European Commission’s Mobility Package
IRU is the world’s road transport organisation. IRU offers solutions to improve transportation around the world and thereby promotes trade, economic growth, employment, security, the environment and communities.
As part of its activities, IRU has published a web platform presenting the European Commission’s Mobility Package.
The European Commission’s Mobility Package is a collection of 3 initiatives concerning the governance of commercial road transport in the European Union. It represents the most significant change to EU road transport rules, covering many aspects of the industry’s activities.
IRU has entrusted the communication agency Page in extremis with the development of the web platform.
Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.
Page in extremis has outlined a clear process, including follow-up and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
About #BetterLighting, a successful multichannel communication campaign
The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.
LightingEurope is the industry association that represents the lighting industry in Europe.
#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.
The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.
A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.
The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.
Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.
More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!
Thriving Together in motion!
The Atlantic separates us, but 16 million jobs bring us together.
Europe and the US are deeply linked, and our economies can only thrive together.
Thriving Together showcases the deep ties that bind Europe and the United States. Thriving Together is the online platform powered by the American Chamber of Commerce to the EU (AmCham EU).
The Foreign Policy Institute, Johns Hopkins University provides the data featured on the platform.
Page in extremis, the communication agency has developed the video animation and the online platform in close collaboration with Thibaut L'Ortye and his team at AmCham EU.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations. As a leading communications agency, our online projects set the standard for digital communications in the European public affairs space.
The communication agency has defined a very exact process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.
More information:
https://www.youtube.com/watch?time_continue=1&v=W4eocuULsSg
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
Life the online experience of the new PGEU annual report!
The online experience is the new frontier of differentiation.
The time when you could only limit yourself to duplicate your publication on the internet is ended.
Now your readers want more: you need to share emotions with them through real interactions based on more personal experience.
A variety of factors influence an online’ experience: emotional connection, personalisation, Social Media integration, enhanced visuals.
The PGEU annual report 2018 offers you such an experience based on interactive infographics, interview videos, a user-friendly digital timeline of the year, a map in motion representing the geographical location of the members, smooth access to essential topics relevant to the year.
PGEU is an independent, international non-profit association representing the interests of European community pharmacists and community pharmacies. PGEU’s members are the national associations and professional bodies of community pharmacists in 33 European countries including the EU Member States, EU candidate countries and EEA/EFTA countries.
PGEU’s vision is that community pharmacists are recognised and supported by national health systems as key health professionals making a dynamic, sustainable, and evolving contribution to the health of individuals and communities they serve while strengthening European health systems.
The online annual report is the result of the collaboration between PGEU staff and the communication agency Page in extremis.
Page in extremis is delighted to benefit from the repeated trust of PGEU for several years.
The secret of this successful collaboration is the result of the mindset of the Page in extremis’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
An Award for the Transatlantic Economy Report 2018!
Yesterday, AmCham EU won the Award for the “Best Association Publication” for the Transatlantic Economy Report 2018 at the European Association Awards 2019.
The Transatlantic Economy Report 2018 presented the most up-to-date facts and figures about the EU-US economic relationship. The research was conducted independently by Dan Hamilton and Joseph Quinlan of the Center for Transatlantic Relations, Johns Hopkins University.
The communication agency Page in extremis congratulates all its friends from AmCham EU. Page in extremis is proud to have participated in the Transatlantic Economy Report 2018 through the creative design of the publication. The report was developed within an intimate original dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.
Last week, the Transatlantic Economy Report 2019 has been launched during the Transatlantic Week. The updated version (2019) is also supported by an online platform entitled: Thriving Together.
Page in extremis realises major web-based communications projects for many well-known European institutions and associations.
For a reminder, in 2018 AmCham EU had already won the Silver Award for the “Best Lobbying or Advocacy Campaign” for the Single Market study campaign.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
Visit the platform: http://www.thrivingtogether.eu
Stay tuned with us: http://www.inextremis.be
The Home Appliance Industry in Europe, 2017-2018: by the numbers!
The third edition of the publication “By the numbers” of the home appliance industry in Europe shows a set of significant trends that have the potential to make a difference to the society.
Manufacturers have made concrete steps towards their 2025 goals - advancing sustainable lifestyles, living the connected home and accelerating Europe’s growth.
“Every edition of the APPLiA report aims at enriching the data snapshot we provide for the sector” stated Paolo Falcioni.
The APPLiA Director-General continues: “While in the previous version of the report, we illustrated the circularity of the material flows of the industry, the greatest novelty this year is the insight on how reparable home appliances actually are”.
The report is a valuable tool to lead an evidence-based discussion and the facts in it are indispensable in setting the vision of an innovative, forward-looking home appliance sector.
The publication is developed in 2 versions: a 48-pages publication and a whole online version. The Communication Agency, Page in extremis is proud to have contributed in osmose with the APPLiA communication team to the creative development and the graphical production of the 2 publications.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://applia-europe.eu/statistical-report-2017-2018/
http://www.inextremis.be
“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit.
The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities, #BetterLighting in schools, how the lighting value chain can deliver #BetterLighting, the right policy framework for delivering #BetterLighting.
LightingEurope, the industry association that represents the lighting industry in Europe organises the 2019 European Lighting Summit in the light of the #BetterLighting social media campaign.
#BetterLighting is an integrated communication campaign designed in several stages.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Now the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube.
The European Lighting Summit 2019 is a significant milestone of the campaign by being dedicated to delivering #BetterLighting.
A conference website has been released allowing attendees to have up-to-date information about the event.
Other developments will come soon. Keep following us to keep track of it.
The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative crew of the communication agency Page in extremis.
Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.
More information:
http://www.inextremis.be
More about the summit: http://europeanlightingsummit.org
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://www.valueoflighting.eu and join us on this journey!
The most significant change to EU road transport rules: the European Commission’s Mobility Package
IRU is the world’s road transport organisation offering solutions to improve transportation around the world and thereby promoting trade, economic growth, employment, security, the environment and communities.
IRU offices in Brussels fully support the latest European innovations in the field of transport, both in the field of commercial vehicles and in the area of public passenger transport.
As part of its activities, IRU has published a web platform presenting the European Commission’s Mobility Package.
The European Commission’s Mobility Package is a collection of 3 initiatives concerning the governance of commercial road transport in the European Union. It represents the most significant change to EU road transport rules, covering many aspects of the industry’s activities.
Mobility Package 1 proposal covers the following areas:
- Access to the road haulage market and access to the profession for passenger & freight transport operators
- Hired freight transport vehicles
- Road charging and electronic tolling
- Driving & rest time rules
- Posting of workers
- Enforcement
- Vehicle taxation
- CO2 monitoring and reporting of Heavy Duty Vehicles
Mobility Package 2 proposal covers the following areas:
- Access to the bus and coach market
- Clean Vehicles Directive
- Combined Transport Directive
- CO2 standards for cars & vans
- Battery initiative
Mobility Package 3 proposal covers the following areas:
- CO2 standards for Heavy Duty Vehicles
- The digitalisation of freight transport documents (all modes)
- Deployment of advanced vehicle technology
- Infrastructure safety management
IRU has entrusted the communication agency Page in extremis with the development of the web platform.
Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://www.irumobilitypackages.org
http://www.inextremis.be
The new Aperam corporate website is online!
The new Aperam website is a corporate website model for any industrial group that benefits from a global presence. The site is innovative and allows to interact directly not only with the customers of the group but with all those who are interested to know more about a global player in stainless steel.
Did you know that in Europe and Brazil, Aperam is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys?
Aperam, a global player in Stainless & Electrical Steel, commits to operate responsibly concerning health, safety and the well-being of its employees, contractors and the communities in which it serves.
Seven main sections constituted the Aperam Group’s new corporate website: Driving the future, Customers solutions, Group, sustainability, Investors and Careers.
Driving the future gives the visitor a global vision on the future development of the group’s activities and its ability to put its efforts into perspective.
Customers solutions, allows you to explore the world of possibilities that Aperam offers. Stainless steel is much more than just a metal - it’s a ubiquitous part of our lives.
In the Group section, discover everything you want to know about Aperam Group.
Sustainability shows how Aperam takes its environmental responsibility seriously.
Investors section brings together all that interests investors and other financial stakeholders.
Careers section shows how the group is continually investing in the development of its people. Aperam seeks to build a differentiated future. That is the Aperam Way.
The new Aperam corporate website was developed from A to Z by Aperam and the communication agency Page in extremis.
Over the last few months, the digital branch of the communication agency has been working in close collaboration with a dedicated working group within Aperam.
After several stages of validation by the Aperam operational units and the management of the group and after many tests, the new website is now accessible online.
Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.aperam.com
http://www.inextremis.be
CEMA, European Agricultural Machinery Association has a brand new website!
CEMA is the association representing the European agricultural machinery industry. The association brings shared expertise and shapes EU legislation for the benefit of sustainable farming and the agricultural machinery and solutions sector.
To advance agricultural machinery and solutions for sustainable farming, CEMA focuses on some priorities. Agriculture 4.0 and Smart Farm Machines are drivers for efficiency and competitiveness in modern sustainable farming. Through the participation to selected EU projects and initiatives, the European farm equipment industry contributes to innovation in the agri-food chain and is part of the solution to feeding a growing world population.
A crucial element of the CEMA activities is collecting statistics and data on market developments of the European agricultural machinery industry. Once analysed, CEMA then prepares several reports that are publicly available. Additionally, a monthly Barometer captures the mood of the key business players. CEMA is also part of the Agrievolution alliance where data and market trends are analysed from a worldwide perspective.
Stay tuned by the latest news & insights about markets, technology & EU regulation with the CEMA Website.
The website is the result of the collaborative work between CEMA’s team and the communication agency, Page in extremis.
Page in extremis realises major web-based communications projects for many well-known European institutions and associations.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.cema-agri.org
http://www.inextremis.be
About CEMA
With 10 national member associations, the CEMA network represents both large multinational companies and numerous European SMEs active in the sector. CEMA represents more than 4,500 manufacturers, producing more than 450 different machine types and generating an aggregated turnover of more than EUR 26 billion. 135,000 people are directly employed in the sector, with a further 125,000 people working in distribution and maintenance.
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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