— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
— I. Moderandi in The Strategic Meeting Process — How to Structure Your Marketing Activities to Achieve Better Results
A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others. Each retailer has both physical stores as well as multichannel operations in Europe.
The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.
ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.
To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.
The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.
Located in Brussels, the communication agency develops dynamic websites since 1994.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.
The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.
The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels: architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
We make brands conversational, help organisations convey their message and engage with their stakeholders.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For the Be.exemplary, please visit http://beexemplary.brussels
— The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".
The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.
This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.
Key elements of the moderation message are communicated through targeted communication materials such as an online video.
In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.
The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.
More information:
http://www.inextremis.be
Infographics enhance human ability to see patterns and trends
There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO), established in 1973 by stakeholders in the international fruit and vegetable trade.
COLEACP is a not-for-profit inter-professional association whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.
Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).
From an operational standpoint, COLEACP is a network and a technical assistance tool for the durable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Based in Brussels, Page in extremis has defined a proprietary process to reach the best results. The method includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information:
www.inextremis.be
www.inextremisbranding.be
www.inextemisdigital.be
2015 CED Annual Report “Dentistry in Europe: a responsible and accountable profession” summarises the Council of European Dentists (CED) activities, political resolutions and the achievements of CED working groups and task forces in 2015.
CED is a European not-for-profit association which represents over 340,000 practising dentists through 32 national dental associations and chambers from 30 European countries.
Its principal objectives are to promote high standards of oral healthcare and efficient patient-safety centred professional practice across Europe, including through regular contacts with other European organisations and EU institutions.
The communication agency Page in extremis has designed the digital Annual Report and its printed summary in close collaboration with the CED’s communication team.
Page in extremis is a communication agency that helps create and develop each publication as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading global corporations, European institutions and associations.
Page in extremis is based in Brussels and has expertise in institutional and corporate communication.
The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
Ciett actively contributes to the future of work debate!
As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.
Ciett actively contributes to the future of work debate, not in the least by providing facts and figures about the employment and recruitment industry at international level in the Ciett Economic Report.
The 2016 edition of the most comprehensive fact book about the industry is one of continuity as well as change.
As in previous years, the report gives you an overview of the performance of various aspects of our industry.
The number of workers who find access to the labour market after intermediation by a recruitment and employment agency – 71.9 million people in 2014!
The turnover of the industry across the globe, which totaled 1450 billion.
And as always, there is much more data to be found in the report.
There are two new elements in this edition of the Ciett Economic Report.
The first is the different way that Ciett structures the data.
In 2015, Ciett decided to organize the data based on the four areas where the industry adds value: enabling work, adaptation, security, and prosperity.
So it is only logical that Ciett would use these four areas to structure the report that gives a comprehensive overview of the industry.
The second change is the medium Ciett chose to present this message.
The digital and online world have a profound impact on the way that the industry develops, and therefore Ciett decided also to bring the economic report online.
There is still a hard copy that offers you an insight into only a small selection of data but for the full overview of the report, you need to consult the online version.
This will make it easier for the reader, to browse the content liberally, and to share and repost the content more easily.
The online publication and the printed summary are the results of the collaboration between the communication team of Ciett and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://www.ciett.org/economicreport2016/
— G. A. Moore in Crossing The Chasm — Marketing and Selling Disruptive Products to Mainstream Customers
— D. Kerpen in Likeable Social Media - How to Delight Your Customers, Create and Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedlin, Instagram, Pinterest, and More
The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.
The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.
The report gives an overview of the performance of various aspects of the industry.
The world of work is changing.
The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.
Each of these factors is impacting the demand and supply on the labour market.
The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.
The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.
The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.
Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For a full overview of the report, please visit http://www.ciett.org/economicreport2016/
Digital Customs, the opportunities of the Information Age
“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.
The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.
The 79th edition of the WCO News entitled “Going Digital” sets an overview of how Customs and the private sector are embracing digital technologies.
“Information and Communications Technology (ICT) is everywhere in today’s Customs workplace”, said Mr. Mikuriya.
He emphasizes: “From the use of ICT in office automation to the use of the Internet to publish and disseminate information, to the use of automated clearance systems to make declarations, perform risk management, undertake validation and processing, and eventually to issue approvals, ICT has transformed the way that Customs and governments operate.”
To reaffirm the importance of ICT for Customs administrations and in the work programme of the WCO, Mr. Mikuriya chose the concept of ‘Digital Customs’ as the theme for the year ahead.
He specifies: “Digital Customs means using digital systems to collect and safeguard Customs duties, to control the flow of goods, people, conveyances and money, and to secure the cross-border trade from crime, including international terrorism which continues to rear its head across the globe.”
In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
The Belgian communication agency, Page in extremis is an official provider of the international organization.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information: http://www.inextremis.be
— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
Looking for a Partner?
Ask for an Agency Presentation!
page@inextremis.be
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