Communication Agency Brussels - Your Partner in Design and Brand

Willing to achieve a Social Media Program for your organisation?

Your organisation wants to implement a professional social media program based on a consistent and regularly measured digital presence strategy. The optimal fulfilment of such a project raises many fundamental questions:

• How to avoid going in all directions and thus exhaust the resources in beautiful actions but without coherence, integration and multiplier effects? How to integrate your social media program as part of your overall communication efforts? What is the difference between being on the internet and having a significant digital presence program?

• What are your audiences and your priority messages? What are the positioning and corresponding personality to adapt to effectively reach your target audience?

• What are the optimal contact points to integrate into your program and which ones require specific actions? What are the channels to use? Should we multiply them and, if so, why?

• How to professionally manage a social media program? How to divide tasks optimally between your external partner and your internal resources?

• How to best measure the impact of your actions on social media? How, when and why to integrate the feedback of “analytics” in the program defined?

• How to manages the visual relations between your brand expression and your services and certification propositions?

With 26 years in strategic communications, Page in extremis is a leader in the field of brand identity and reputation management, offering creative design, digital and print communications, event organisation and visual services. The company specialises in corporate and institutional communications for global organisations and corporations, as well as European institutions, federations and associations.

Page in extremis is the ideal partner to support your organisation in its communication activities. We are proactive as well as reactive and have practical knowledge of generating creative content across multiple platforms to build brand audience and reputation.

Be surprised by our know-how, contact us!
http://www.inextremis.be

The LightingEurope lighthouse, a new web platform dedicated to EU regulators!

The LightingEurope lighthouse helps EU regulators navigate the diversity and complexity of the lighting industry and sets a course that will deliver growth for Europe’s industry and the value of lighting for people.

The lighthouse platform delivers pivotal knowledge about the vision of the lighting industry, their priorities, the scope of work, the importance of lighting for Everyone and the #Betterlighting campaign

LightingEurope is the voice of the lighting industry, based in Brussels and representing 33 companies and national associations. 

Together these members account for over 1,000 European companies, a majority of which are small or medium-sized. 

They represent a total European workforce of over 100,000 people and an annual turnover exceeding 20 billion euro.

LightingEurope is committed to promoting efficient lighting that benefits human comfort, safety and well-being, and the environment. LightingEurope advocates a positive business and regulatory environment to foster fair competition and growth for the European lighting industry.

The LightingEurope lighthouse is the result of the collaboration between LightingEurope team and the communication agency Page in extremis.

Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The secret of this fruitful collaboration is the result of the mindset of the Page in extremis’ creative team:

- Make every time like the first time,

- Be innovative, not just original,

- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

https://www.europeanlightingpriorities.eu

http://www.inextremis.be

How to build Brand Awareness with Social Media Campaigns?

One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.

Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.

You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?

Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.

www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

Get more about the #betterlighting campaign in the LightingEurope’s 2018 annual report

In the annual publication, Peter Hunt President of the European Association stated that he was “particularly pleased that LightingEurope is campaigning (…) through certain online platforms.”
And indeed, LightingEurope launched the #BetterLighting campaign on 25 September, targeting the Brussels/EU-sphere.

With a dedicated website and daily social media posts, the #BetterLighting campaign aims to help people appreciate the value of lighting, using simple information and images to explain both the visual and non-visual effects of lighting.

Mrs Ourania Georgoutsakou,  the Secretary-General, insisted in the annual report that LightingEurope “will continue to explain and demonstrate the value of lighting and have it reflected in future policies and rules, such as for smart cities, smart buildings and people-centric environments”.

Mrs Georgoutsakou completed, “our #BetterLighting campaign is a first step to explain how lighting impacts people, we will now focus on reinforcing our collaboration with the downstream value chain to roll out better lighting for everyone”.

Page in extremis is delighted to have participated in the creative development and the graphical production of the 2018 Annual Report.

The result is a stunning publication made within an intimate creative dialogue framework involving the LightingEurope communication team and the Belgian communication agency’s creative team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes the improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

More information about the #BetterLighting campaign:
https://www.valueoflighting.eu
Help us spread the message by sharing #BetterLighting
#BetterLife #valueoflighting

How to integrate the digital dimension into your rebranding?

The fast-paced world of digital media is a real challenge for organisations.
Nowadays, when building brands, it is essential to consider a precise understanding of the strategic impact and the tactical issues around the digital environment of the brand, particularly as social media have a significant role to play with communication.

The perception of our brand and reputation is more and more the sum of our online experiences that is why we need to understand how digital are impacting the target audience’s perceptions of us and we need to do this measurably.

Of course, your target audience has every experience of you:  from your business cards to the tone of voice of your best opening speech but, now, all of these things are tied together by the online experience.
We can we can receive your coordinates over your email signature, and follow your talks through youtube or live streaming.

The number of different online touchpoints are expanding: website, web platform, online campaigns, e-newsletters, e-survey and many others social media.

It’s true that the majority of organisations are not using social media effectively, but they are doing more of it!

Because of all this, the meaning of the digital dimension of your brand must be considered from the starting point of your digitalisation process.

The transformation of CECED into APPLiA, the home appliance European association is a perfect example of “How to blend the digital dimension into your rebranding?”.

APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe.
It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances.
The home appliance industry is an essential European economic player.

The rebranding of the association has embraced all the digital aspects of its communication activities. The APPLiA’s website has been redesign, video interviews have been incorporated into the youtube channel, all the other social media have been reconfigured, and a consistent look and feel has been defined for the social presence, full online publications have been developed, email signature and a campaign website were also a part of the rebranding implementation. All of that was established in the framework of a digital presence strategy defined collaboratively during the initial strategic workshops of the whole branding process.

All the phases were driven by APPLiA’s management in collaboration with the communication agency, Page in extremis.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

For more information:
http://www.inextremis.be

A brand new website for Liquid Gas Europe!

Formerly AEGPL, Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.

With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

LPG can be used in several different sectors, such as domestic, commercial, industrial, agricultural and for transportation. Wherever heat, light or power is required, LPG can offer its benefits to both end-users and society as a whole.

LPG - The smart alternative, everywhere you need it

LPG offers significant environmental advantages, particularly regarding indoors and outdoor air quality. It is characterised by low particle emissions, low NOx (nitrogen oxide) emissions and low sulphur content.

Learn more about LPG and Liquid Gas Europe by discovering the new website: https://www.liquidgaseurope.eu

The website is the result of the collaborative work between the Liquid Gas Europe’s team and the communication agency, Page in extremis.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://www.liquidgaseurope.eu
http://www.inextremis.be

Seldia operates a turning point in its digital transformation!

In preparation for his 70th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.

The renewal covers multiple digital channels: Twitter, Google+, LinkedIn and Facebook pages, Youtube,  Mailchimp.

This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.

The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.

The climax of the campaign will take effect the 16 & 17 October during the celebration of the 70th anniversary at the 7th European Direct Selling Conference in Brussels.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

This new step towards the digital transformation of the European association is the result of an intimate dialogue associating the Belgian communication agency, Page in extremis with the Seldia’s management.

Page in extremis helps various European associations perform the digital transformation of their communication.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.directsellingconference.eu
http://www.inextremis.be

The use of video takes an increasing place in the arsenal of digital means of communication.
Everyone today expects information that is both compact and fun.
The video benefits from these two aspects:
- The video format is compact because it is the result of a selection of the most relevant passages during assembly.
- The video format is fun because it requires no effort from the audience. We are in a situation as comfortable as that of a viewer in his sofa.

Moreover, the video format is accessible to share on social networks

The communication agency Page in extremis produced a series of video capsules for Brugel, the energy regulator of the Brussels-Capital region. Each video is an interview with an official of the control body and addresses one of the leading pillars of their work.

The capsules were posted on the Youtube channel of Brugel and were shared on social networks. They constitute an excellent introduction and an extension to the activity report of the Brussels organisation.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
https://www.youtube.com/watch?v=4SkrwZaSul8
www.inextremis.be
www.inextremisbranding.be