“A picture tells a thousand words”, images help us grab attention, tell, and motivate. There is real value in using photographs to promote your main messages.
Our vision is the most active of our senses: a large percentage of the human brain...

“A picture tells a thousand words”, images help us grab attention, tell, and motivate. There is real value in using photographs to promote your main messages.

Our vision is the most active of our senses: a large percentage of the human brain dedicates itself to visual processing. That is due to our evolution: quick processing of visual information has saved our ancestors from the attack of predators. When we look at a picture, we analyse it instantly, and the meaning of it comes to us immediately. The human brain recognises a familiar object within 100 milliseconds. Good communicators should use that fact to their advantage. For instance, on social media, a post accompanied by an image is ten times more apt to receive engagement. Visuals are one way of catching your audience’s attentiveness and gaining interaction.

Images also have an exceptional potential to get an emotional response from your audience. Pictures help us become involved. With photographs, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals. The images contribute positively to the storytelling process that makes the communication more engaging.

With all this in mind, the communication agency, Page in extremis can help you develop the customised images bank of your organisation.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

"New ideas flow when you break out of the rut of conventional or habitual thinking. One way of doing this is by seeking alternatives to the everyday things that we do and use—things that normally go totally unquestioned"

— J. Ingledew in Gow to have great ideas - A guide to creative thinking

A reminder to tackle child poverty!
While the EU has improved performance on its economic indices, more than 1 in 4 children continue to be at risk of child poverty or social exclusion. The European Semester, which is the EU’s annual cycle of...


A reminder to tackle child poverty!

While the EU has improved performance on its economic indices, more than 1 in 4 children continue to be at risk of child poverty or social exclusion. The European Semester, which is the EU’s annual cycle of economic policy coordination, did not make any recommendations to reduce child poverty in the EU Member States. That is a worrying tendency.

Eurochild’s latest yearly report on the 2017 European Semester details the situation of child poverty and children’s rights in 18 EU countries.

The report entitled “Investing in children in the era of social rights”, offers alternative recommendations specific to each country to encourage EU Member States to invest in children.

“We encourage EU Member States to make economic policies work for children and for the Commission to take forward its social analysis into action”, states Jana Hainsworth, Secretary General, Eurochild.

Eurochild’s report brings together the assessments of 22 contributors from 18 EU Member States.  

The communication agency, Page in extremis is proud to have participated in the creative development and the graphical production of the publication.

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested in partnering with Page in extremis?

More information:
http://www.inextremis.be

"Traditional design methods struggle when dealing with complex or chaotic problems or with large amounts of data. The affinity diagram organizes a large quantity of information by natural relationships"

— R. Curedale in Design Thinking — Process & Methods 

Global Lighting Association Releases Strategic Roadmap of the Lighting Industry
With the advent of high-quality LEDs and intelligent lighting systems, coupled with the discovery of a third photo-receptor in the human eye, the value of lighting is...

Global Lighting Association Releases Strategic Roadmap of the Lighting Industry

With the advent of high-quality LEDs and intelligent lighting systems, coupled with the discovery of a third photo-receptor in the human eye, the value of lighting is moving from energy efficiency to the broader spectrum of quality of life and improved well-being.

The challenges confronting the lighting industry are digitalization, new applications of intelligent lighting systems and the increasing demand for buildings supporting human health, well-being and productivity.
Hence there is a need to move from energy efficiency as the principal driver of lighting technology towards a combined approach which adds value to society through Lighting for health and well-being.

This transition requires new paradigms for all stakeholders - the industry, customers and users. It is particularly so for governments and regulators who need to view the capabilities and benefits of lighting within this broader context.

The Strategic Roadmap of the Global Lighting Industry charts these developments and draws out significant implications for lighting users, for the lighting industry, and for regulators and governments.

Page in extremis is delighted to have participated in the creative development and the graphical production of the publication.

The result is a stunning publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the Global Lighting Industry communication team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

"Experts have a set of best practices—tactics, really—that they follow. But what makes them expert is that they have a set of operating principles. This looks more like a framework for how to be, rather than a list of what to do"

— S. Portigal in Interviewing users — How to Uncover Compelling INsights

Time to hug, time to party, time to celebrate, time to make merry! Enjoy the holiday season with your loved ones. Season’s Greetings to you and your family! #pageinextremis

Time to hug, time to party, time to celebrate, time to make merry! Enjoy the holiday season with your loved ones. Season’s Greetings to you and your family! #pageinextremis

Are you with us? #ceced60
The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels.
The Social Media Campaign on the CECED’s 60th Anniversary has already started: a mini-website is online as a central information point, and during...

Are you with us? #ceced60

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels.

The Social Media Campaign on the CECED’s 60th Anniversary has already started: a mini-website is online as a central information point, and during the coming months a series of teasers will be share on CECED’s twitter account.

The campaign is an excellent opportunity to witness the tipping point where the past meets the future.
Did you know that innovation in household appliances has radically revolutionised the lifestyle of every European citizen?
As the CECED’s Director General,  Paolo Falcioni once stated: “ I would agree with the South Korean economist, Ha-Joon Chang who claimed that the washing machine had been a more important invention than the Internet”.
Interested in the influential innovations of the sector during the past 60 years? Stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances. CECED has 20 Direct Members and 26 National Associations covering 25 countries.
The home appliance industry is a major European economic player.

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the CECED’s team.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be

"Do you wish to engage your customers more effectively? Do you wish to create a more efficient process? Define your goals in a statement and return to that statement as you build your map to ensure that your efforts contribute to reaching the goal"

— R. Curedale in Journey Maps — The tool for design innovation

AmCham EU won the “Best Professional Body of the Year” and “Best Trade Body Campaign” for the Single Market study campaign at the European Public Affairs Awards (EuroPAwards) 2017.
EuroPAwards 2017 was organised in collaboration with the...

AmCham EU won the “Best Professional Body of the Year” and “Best Trade Body Campaign” for the Single Market study campaign at the European Public Affairs Awards (EuroPAwards) 2017.

EuroPAwards 2017 was organised in collaboration with the International Communications Consultancy Organisation (ICCO), the European Centre for Public Affairs (ECPA), Society of European Affairs Professionals (SEAP) and the European Public Affairs Consultancies’ Association (EPACA).

The communication agency Page in extremis is happy to have participated in the AmCham EU campaign through the creative development and the production of the central study entitled “The EU Single Market: Impact on Member States”.

The study was developed both as a printed publication and as a web platform made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/singlemarket
http://www.amchameu.eu/news/amcham-eu-wins-‘best-professional-body-year’-and-‘best-trade-body-campaign’-awards
http://www.inextremis.be

"Ideas in visual communication are often incredibly simple in form. Some of the best ideas in graphic design, advertising and illustration are so simple that they employ just two elements. It is the interaction between these that creates a reverberation in the minds of viewers, and reveals the idea"

— J. INgledew in How to have great ideas — A guide to creative thinking

The world’s leading conservation organisation, WWF works in 100 countries and is supported by 5 million members globally.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in...

The world’s leading conservation organisation, WWF works in 100 countries and is supported by 5 million members globally.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, promoting the reduction of pollution and wasteful consumption.

WWF works with hundreds of companies globally – from consumer goods giants to leading banks to help:
-    reduce their ecological footprint,
-    encourage sector and market shifts towards sustainable solutions,
-    redirect financial flows to support conservation and sustainable ecosystem management, and
-    accelerate necessary policy changes for a sustainable future.

Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium. In close collaboration with the WWF’s communication team, Page in extremis has redesigned the WWF-Belgium Magazine.

The environmental concern is one of the pillars of Page in extremis since its creation in 1994. Page in extremis has worked with global associations like Greenpeace, WWF, the European Wind Energy Association (WindEurope) but also with international organisations like the United Nations Environment Programme (UNEP) and the European Environment Agency (EEA)

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives. The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, inspiring publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"The simplest ideas are often the ones that expand the most to fill the viewer’s imagination"

— J. Ingledew in How to have great idea — A guide to creative thinking

Europe remains among the most attractive long-term places in the world for business
In a world of perpetual change, one truss of continuity is the deep integration of Europe and the United States.
It is Europe’s size and wealth, depth in human...


Europe remains among the most attractive long-term places in the world for business

In a world of perpetual change, one truss of continuity is the deep integration of Europe and the United States. 


It is Europe’s size and wealth, depth in human capital, and respect for the rule of law, among other attributes, which makes the region a natural partner of the United States.

The post-war economic integration of the European Union is one of the greatest triumphs of the past 65 years. At the core of Europe’s peace, reconciliation and prosperity are the fact that no other region in the world has successfully integrated and grown as a single entity like the EU over the past half-century.

The Case for Investing in Europe 2017, written by Joseph Quinlan, Senior Fellow at the Center for Transatlantic Relations, Johns Hopkins University, shows that Europe is still the world’s largest economy and continues to offer tremendous investment opportunities for American business.

Page in extremis is delighted to have participated in the creative development and the graphical production of the publication.

The result is a stunning publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the AmCham EU communication team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.amchameu.eu/invest
http://www.inextremis.be

"Because corporate reputation is value-based, it enjoys a strategic advantage over corporate image. Both are dependent on individual perceptions, and the strength of a positive reputation will be greater than a positive image"

— L. Percy in Strategic Integrated Marketing Communications