Communication Agency Brussels - Your Partner in Design and Brand

Interactive PDF Vs Online reports

Most organisations still put their meaningful content into an interactive or static PDF, making it tough for them to gather insights, and engage mobile readers.

Online reports or digital publications, on the other hand, are interactive microsites characterised by their own URLs. They enable the creation of measurable and mobile-friendly reports with charts, infographics, and visuals to present facts in a compelling form.

Annual reports deserve more than a mere page with a downloadable pdf file. They work best as standalone content.

By using full online reports, an organisation gains valuable insights into how their audience engages with the various section of their annual report. These insights will be relevant to improve the following edition.

The 2018 online report of the Port of Brussels is a comprehensive example of a digital publication. The Port of Brussels is a public interest organisation dependent on the Brussels-Capital Region. It plays a leading role for Brussels and the people of Brussels in fields as varied as the economy and employment, the environment, mobility, or the prevention of floods.

The Communication Agency, Page in extremis is proud to have achieved the creative development and production of the online publication.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations. As a leading communications agency, our online projects set the standard for digital communications in the European public affairs space.

The communication agency has defined a very exact process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Be surprised by our know-how, contact us!

http://www.inextremis.be

http://rapportannuel.port.brussels/

What are the advocacy highlights of LightingEurope in 2019?

2019 was a year of change for the EU, with elections to the European Parliament and a new Commission college taking office in December.

The LightingEurope Secretariat has been meeting the new Members of the European Parliament from May to December to offer their expertise on the policy files related to the lighting industry.

Simultaneously, the #betterlighting campaign has been complemented with www.europeanlightingpriorities.eu, outlining how lighting contributes to achieving key EU priorities.

In the 2019 LightingEurope annual report, Ms Georgoutsakou made a thought-provoking statement: “regulators’ KPIs should be based not on the number of rules they make, but on how effective these rules are in achieving their objectives and on how easy they are for companies to understand and apply and for authorities to enforce”.

And the LightingEurope General Secretary to indicate that over the next few months,  the European Lighting association “will focus on delivering guidance to {Their} members and to regulators on how to apply and enforce EU rules and on advocating for a clear legal framework that fosters fair competition among all actors on the EU market”.

Discover the new LightingEurope annual report, and learn about EU policy topics impacting lighting and the advocacy highlights and achievements in 2019.

inextremis.be communication agency is proud to participate in the creative development and the graphical production of the publication. The brochure has been developed in close collaboration with the LightingEurope’ team.

The communication agency has defined a very accurate process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:
http://www.inextremis.be

The pilot’s point of view

Developed almost ten years ago, the visual identity of the European Cockpit Association (ECA) is based on a final declaration: a powerful brand strategy presents a central unifying idea around which all behaviours, actions and communications are aligned.

The central unifying idea behind the identity of ECA is as follows: it is always the point of view of the pilot who is supported by the organisation. The European Cockpit Association was created in 1991 and is the representative body of European pilots at European Union (EU) level.
It represents over 40,000 European pilots among the National pilot Associations in 33 European states.

The European Cockpit Association represents the collective interests of its Member Associations at European level, striving for the highest levels of aviation safety and fostering social rights and quality employment for pilots in Europe.

The logo represents the view of the pilot on its altimeter, the flight instrument that displays aircraft altitude. A strong tagline “piloting safety” sustains the logo. A curved line —between the blue of the horizon and the white of the clouds— serves as a visual separator. It gives rhythm to the design for all the communication documents.

Most of the people think that branding is an esthetical exercise consisting of drawing a new logo and some graphic rules.
But the logo is just the visible tip of the iceberg: an integrated visual system must be built in conjunction with the development of a brand strategy.

An effective brand strategy presents a central unifying idea around which all communications are aligned. If an organisation wants to be regarded in a certain way, everything must support that aspired perception.
When a strong brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

Since its foundation 26 years ago, the branding process of the communication agency inextremis.be has been built around this requirement: both the organisation strategy and brand strategy grow together toward a common goal.

A strong brand enables you to express your core values to your targeted audiences. The inextremis.be mission is to help you clarify and define a brand strategy that explains your organisation’s very existence.
As your brand guardian, inextremis.be will help your organisation to convey the appropriate message in all of its communication consistently.

#SmartStandards for smarter lighting, A new brand identity for the Zhaga consortium

The new brand is the result of a prolific rebranding process made within an intimate creative dialogue framework involving the Zhaga’s team, their members and the multidisciplinary staff of the communication agency inextremis.be.

The Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires, including LED light engines, LED modules, LED arrays, holders, electronic control gear (LED drivers) and connectivity fit systems.

Zhaga creates new opportunities for the lighting value chain, including innovations that go beyond lighting.

The “Z” logo proves the certification of interoperable components. It provides a secure means to identify components that can be upgraded and serviced.

Since its founding 26 years ago, the agency’s branding process is built on this premise: for being a real asset, the brand strategy must be aligned with the overarching strategy of the organisation.

A powerful brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must sustain that aspired identity.

When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to communicate your DNA adequately to your targeted audiences.

inextremis.be helps you clarify and define a brand strategy that strengthens your organisation’s very existence.

The Belgian communication agency helps your organisation to convey the relevant message consistently in all of its communication.

More information:
https://www.zhagastandard.org/
http://www.inextremis.be

How to create a continuous flow of communication?

Developing a continuous communication flow is crucial to increase the level of memorisation of your messages exponentially.
Planning plays a central rôle to fulfil this objective.

Let’s have a look at a case study:

Labour markets need to evolve to ensure that they remain open, inclusive and sustainable. The World Employment Confederation-Europe (WEC-Europe) believes that it has a leadership role to play in building such future proof labour markets.

How is the private employment industry making a difference in the new world of work? The industry believes in “social innovation” as the way forward.

To illustrate that statement, WEC-Europe has published based on an annual plan various communication products on both digital and print channel.

First, WEC-Europe adopted a Manifesto entitled “No Future of Work without Social Innovation”, developing a set of recommendations and explicit calls for action.

Based on this Manifesto, the European organisation unveiled its own vision in the brochure “Making Europe the best place to work!”.

Examples of social innovation initiatives developed by members were then made available on a dedicated “Social Innovation Stories” web platform.

Finally, for facts, figures and case studies evidencing the impact of private employment services on labour markets, the recently published “Social Impact Report” has become a must-have resource.

All these communication touchpoints were developed by the communication team of WEC-Europe in close collaboration with the creative staff of the communication agency inextremis.be

inextremis.be builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Interested in partnering with inextremis.be?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

The WWF-Belgium Annual Report 2019 is released

Across the world, the importance of biodiversity and the health of ecosystems is gaining ground in the social debate. Report after report, scientists provide overwhelming evidence of the rapid decline of the living world and the degradation of nature. 

Each of us bears some responsibility for it and is directly affected by it. 

In 2019, WWF stressed once again the urgency of implementing policies focused on nature conservation and restoration.

2020 will be a pivotal year, with several significant events on the international agenda. The 196 member countries of the United Nations will have to agree on a new 10-year framework (2020-2030) at the 15th Conference of the Parties to the Convention on Biological Diversity (CBD). The World Conservation Congress (IUCN) will also be held in 2020, and the Environmental Sustainable Development Goals (SDGs) will be renewed.

And in Belgium? In early 2018, after an absence of more than 100 years, the wolf returned to our country. By developing action plans for emblematic species such as the wolf, the lynx, the wild cat, the black stork and the otter, WWF wishes to reduce landscape fragmentation and help reconnect natural environments by developing ecological corridors become essential.

Want to know more about the actions of WWF Belgium, read the Annual report 2019!

The publication is the result of the collaboration between WWF-Belgium communication staff and the communication agency, inextremis.be.

inextremis.be is delighted to benefit from the repeated trust of WWF. 

inextremis.be turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with inextremis.be?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

Green Afterwork with IRISPHERE

On January 21 at Greenbizz.brussels with Beci Brussels, IRISPHERE has taken stock of 10 years of support in the circular economy and identify the significant projects for 2020 with Barbara Trachte, Secretary of State for the Brussels-Capital Region and with the office of Minister-President Rudi Vervoort.

The IRISPHERE programme, coordinated by citydev.brussels, seeks to boost the development of the circular economy in the Brussels-Capital Region. Its ambition is twofold: to guide Brussels companies to improve materials cycles and to reinforce cooperation between companies on the regional level.

The IRISPHERE programme, which will run until 2021, is led by a broad consortium of Brussels actors who are circular economy pioneers. That consortium consists of citydev.brussels, EcoRes, Lateral Thinking Factory, Greenloop, BECI, La Ferme Nos Pilifs, Bruxelles Environnement, Bruxelles-Propreté, the Port of Brussels, the Communauté Portuaire Bruxelloise, atrium.brussels, and greentech.brussels by impulse.brussels.

IRISPHERE receives support from the European Regional Development Fund (ERDF) and the Brussels-Capital Region and provides a free service to improve company’s circularity.

During the event, the communication agency Page in extremis has recorded a series of interviews that will be released soon on social media.

The large consortium of Brussels actors who lead the programme has entrusted the communication agency, Page in extremis with the mission to accompany IRISPHERE in their communication activities.

Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
www.inextremis.be

Inextremis is hiring a UX designer to reinforce its digital pole.

Inextremis is a communication agency based in Brussels specialised in strategic communication for International Institutions, European associations and global corporate groups.

Since 1994 Inextremis consults, creates and develops brand identity, strategies and designs, events and digital communication campaigns, always experimenting with new media solutions and technologies.

We are looking for a young and passionate UX designer to strengthen and enrich the agency’s digital pole. The new UX Designer will work with our creative team lead by our Creative Director and under the direct supervision of our Digital Manager.

These tasks will consist of:
Working with the creative team and the Digital manager to implement designs and communication platforms
Identifying and achieving the clients’ digital expectations
Developing wireframes and prototypes
Conducting concept and usability testing and gather feedback
Managing multiple website projects
Front-end design and development with HTML, CSS and Javascript
Leading the hard coding team
Editing websites with the CMS interfaces
Optimising the front-end performance of our websites
Applying best practices of SEO principles

Who you are:
You are passionate about design within the latest technologies, driven and enthusiastic,
You are a digital native with education in graphic design communication,
Attention to details and crave to excel.
You have client-facing experience and like working in teams, as well as independently,
You are strong in HTML/CSS/Javascript,
Good at Adobe CC,
You have 1 to 3 years of relevant experience in digital,
And excellent English (written and verbal). FR/NL is optional.
Curiosity for new technology (eg. AR) is a plus

Required capabilities:
Embraces and leads change and innovation
Willingness to keep up with design trends
Excellent communication skills: inherent kindness and empathy, and willingness to listen
Good teamwork skills
Graphical tools knowledge and usage
Knowledge and usage of web design, content management and search engine optimisation (SEO), common CMS platforms, social media platforms, video production
Ability to understand and interpret site analytics
Strong planning & organisational skills
Expressing in fluent English.
Fluency in other European languages is considered a Plus.

Professional Experience:
1-3 years+ work experience in web design
Proficiency with .net, HTML, CSS, JavaScript and jQuery
Understanding of server-side CSS
Understanding of key design principles
Experience with graphic design applications
Experience with responsive and adaptive design

Is a plus:
Experience in Agile principles
Experienced with working with outsourced solution and service delivery partner

What you get:
A full-time place in an eclectic and inspiring team,
A friendly and respectful team of colleagues,
An entrepreneurial environment where your initiatives are appreciated,
A constant learning curve,
A client-facing, consulting, expectations and project management position on engaging and innovative digital projects.

Thank you for submitting your application only by LinkedIn, by email or PDF. Our mail for submission is hello@inextremis.be (CV (pdf) + link toward your Portfolio). Other formats will not be opened!

Take a look at our website to know more about us:
http://www.inextremis.be