Highlights on the lighting industry in Europe
During the last decade, the lighting industry has massively contributed to the increased energy efficiency in the world.
As the President of LightingEurope states in their new annual report: “… the share...

Highlights on the lighting industry in Europe

During the last decade, the lighting industry has massively contributed to the increased energy efficiency in the world.

As the President of LightingEurope states in their new annual report: “… the share of electricity used for lighting in Europe has decreased from 19% in 2006 to below 15%.”

Mr. Jan Denneman specifies: “Efficient lighting is saving 85 billion € on an annual basis for European consumers. It has reduced emissions by almost 200 million tons CO2.”

LightingEurope is the industry association that represents the lighting industry in Europe. The association is the voice of more than 1,000 lighting companies and has for daily mission to advocate and defend the lighting industry in Brussels while reconciling it with current EU policy aims.

In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.

The industry commits itself to staying the leader in energy efficiency. As attested by Diederik de Stoppelaar, Secretary General of LightingEurope: “We will continue to make the difference for our members by being the voice of the lighting industry in Brussels.”

The Annual Report 2015 is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.

LightningEurope has selected Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

"Business is always personal. We are—inside and outside of our work—reflections of our life experiences. And these events shape the way we think and behave"

— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding

Choosing the right bottle!
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Quality products incite moderate consumption patterns, as it is only by savouring wine moderately and slowly...

Choosing the right bottle!

Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Quality products incite moderate consumption patterns, as it is only by savouring wine moderately and slowly that its unique complex flavours and character can be fully appreciated and enjoyed.

The wine sector and its economic operators, make an invaluable economic, social, agricultural and environmental contribution.
Wine regions across the world produce an endless variety of superb products.
While wine remains a natural product, technological innovations have provided better hygiene and control of the production process, contributing to the production of wines suited to contemporary consumers’ palate.
Today, with the overall consumption of wine declining, consumers increasingly choose higher quality wines to be enjoyed in moderation as part of a modern, sustainable and healthy lifestyle.

In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information:

http://www.inextremis.be

The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests...

The 2016 edition of the Ciett Economic Report is entirely digital.

The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.

The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.

The report gives an overview of the performance of various aspects of the industry.

The world of work is changing.

The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.

Each of these factors is impacting the demand and supply on the labour market.

The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.

The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.

The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.

Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

For a full overview of the report, please visit http://www.ciett.org/economicreport2016/

"Build Clear, Simple Messages
Keep it simple, clear, and relevant to the audience. The fundamental rule of activities tell and benefits sell holds true here. Don’t get caught up in going on and on about what you do; rather, focus on what the audience wants to know and what they will derive from it"

— J. S. Daw, K. D. Merenda, C. Cone and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results

Digital Customs, the opportunities of the Information Age
“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.
The World Customs Organization is the voice of 179 Customs...

Digital Customs, the opportunities of the Information Age

“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.

The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.

The 79th edition of the WCO News entitled “Going Digital” sets an overview of how Customs and the private sector are embracing digital technologies.

“Information and Communications Technology (ICT) is everywhere in today’s Customs workplace”, said Mr. Mikuriya.

He emphasizes: “From the use of ICT in office automation to the use of the Internet to publish and disseminate information, to the use of automated clearance systems to make declarations, perform risk management, undertake validation and processing, and eventually to issue approvals, ICT has transformed the way that Customs and governments operate.”

To reaffirm the importance of ICT for Customs administrations and in the work programme of the WCO, Mr. Mikuriya chose the concept of ‘Digital Customs’ as the theme for the year ahead.

He specifies: “Digital Customs means using digital systems to collect and safeguard Customs duties, to control the flow of goods, people, conveyances and money, and to secure the cross-border trade from crime, including international terrorism which continues to rear its head across the globe.”

In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.

The Belgian communication agency, Page in extremis is an official provider of the international organization.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information: http://www.inextremis.be

"While discovery is often focused on the present or the past, pinpointing problem areas and creating a focus for innovation, the ideation phase is clearly future-oriented. Here everything is possible. So whereas perhaps the boundaries of creativity are narrowed during other stages, in ideation boundaries should be wide and subject to challenge participants"

— N. Ind, C. Fuller and C. Trevail in Brand Together — How co-creation generates innovation and re-energizes brands

Aluminium is infinitely recyclable in diverse European languages
The “must have” booklet entitled “Recycling Aluminium: A Pathway to a Sustainable Economy” has been translated and produced in several European languages.
Aluminium remains unchanged no...

Aluminium is infinitely recyclable in diverse European languages

The “must have” booklet entitled “Recycling Aluminium: A Pathway to a Sustainable Economy” has been translated and produced in several European languages.

Aluminium remains unchanged no matter how many times it is processed and used. Therefore, it can be considered as a material with immutable characteristics, one that is not consumed, but used over and over again, without the loss of its essential properties.

The association “European Aluminium” represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.

The production of the brochure language versions is the result of the collaboration between the communication team of European Aluminium and the strategic communication agency, Page in extremis.

Located in Brussels, the communication agency, Page in extremis has realised multilingual reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.

For more information:
http://www.inextremis.be

"Flexibilities implies a greater willingness on the part of the company to accommodate opposing points of view. There is no rule that says companies and customers must agree all the time. What is absolutely essential, though, is to demonstrate that the company is aware of opposing opinions, that it is listening, and having listened that is willing to reconsider its own beliefs, values, and actions"

— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation

Toast to the new logo of the WiM Association!
WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.
WiM works to promote moderation and...

Toast to the new logo of the WiM Association!

WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.

WiM works to promote moderation and responsibility in wine drinking as a cultural and social norm, safeguarding the central place of wine in the gastronomic and cultural heritage of our societies while preventing and reducing alcohol abuse and the related harm.

As the communicator of their quality products and, as part of the self-regulation approach, the wine sector is the constant supporter of responsible communication and has defined a set of communication standards particular to the wine products.

The goal is to inform and educate about the inherited values of the wine culture as well as the social and health risks connected with excessive alcohol consumption and misuse thereby helping to make informed and responsible decisions about drinking compatible with a healthy lifestyle.

Today, WiM aggregates 18 members — among them, national associations, institutes and leading wine companies — highly respected for their excellence and their social responsibility commitment.

The WiM logo is a component of the communication strengthening coming from the collaboration between WiM and the strategic communication agency, Page in extremis.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

"It amuses me that whenever I run a successful campaign with great web copy, I find a few dozen copycats mimicking certain parts of my work. Invariably, however, they merely copy the words but fail to duplicate the strategy or tactic behind the words, which is what really makes the copy effective"

— M. Veloso in Web Copy That Sells (third edition)

Nickel, a key element for the European future
Nickel is an essential material for current and future technologies – making it a crucial element for European growth.
Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel...

Nickel, a key element for the European future

Nickel is an essential material for current and future technologies – making it a crucial element for European growth.

Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.

Nickel is highly recyclable. The properties of nickel, its associated alloys and other products enable an efficient modern economy and are used in thousands of applications.  

Nickel Institute Europe has chosen the agency Page in extremis as a partner for their communication team.

With this in mind, the 2015 review is the newest publication that is released!

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into powerfully communication tools.

We can help you reinforce your communication objectives.

Page in extremis is a communication companion which can translate your communication needs into effective communication media.

Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.

More information: http://www.inextremis.be

"Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers"

— M. Burger in Brand Equity and Brand Value — Explanation and Measurement

What do Europeans think about connected cars?
On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.
Although the expression of a high...

What do Europeans think about connected cars?

On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.

Although the expression of a high level of interest in connectivity, respondents issued a clear message: vehicle connectivity must respect conditions and address privacy concerns.

Across the 12 countries surveyed, 90% say that vehicle data belongs to the owner or driver of the vehicle.

An overwhelming 91% wanted the possibility to switch off connectivity.

A further 76% wanted to decide when and for how long consent to access car data should last.

In the case of a breakdown, an overwhelming majority felt that they should get to choose who repairs the car.

The results of the survey have been the purpose of a report developed by the FIA Region I and entitled  "What Europeans Think About Connected Cars".

The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.

The graphic design of the report results of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.

The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Page in extremis proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information on Page in extremis:
http://www.inextremis.be

For more information on the FIA Region I survey:
The study includes 12,000 people in 12 European countries: Austria, Germany, Belgium, France, Finland, Italy, the Netherlands, UK, Poland, the Czech Republic, Denmark and Spain — approx 1000 replies from each country.

https://issuu.com/fia_region_i/docs/fia_survey_brochure_2016_web/24?e=9373068/33388449

"For old brands, as for old people, memory becomes an increasing issue. When a brand forgets what it is supposed to stand for, it runs into trouble. The most obvious case of brand amnesia occurs when a venerable longstanding brand tries to replace its original formula with New Coke. The results were disastrous"

— M. Haig in Brand Failures — The truth About the 100 Biggest Branding Mistakes of All Time