During the holiday season, our thoughts turn gratefully to those who have made our success possible.
It is in this spirit that we say thank you and best wishes for the holidays and New Year.
#pageinextremis
"A good reputation is a life buoy that a company can grab hold of when it encounters waves of attack by various pressure groups. A good reputation lessens the likelihood that a company will become the target for such attacks in the first place, and if it does, a company with a good reputation will cope more easily and faster and with less damage"
— Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals). Springer International Publishing.
Event is an essential milestone of successful Integrated communication campaigns!
Developing an integrated communication campaign is the absolute way to assure that your message is delivered to your target audiences, regardless of how they interact with your organisation.
Integrated communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a target audience, with tailored communications, through various mediums.
The first step is to define a strategy through analysis. Although the way to communicate will differ across channels, the messages should remain consistent, address the relevant audience and stand out in the context.
Selecting and prioritising the target audiences is critical.
With a targeted audience, you can create visual and content that will resonate with those audiences and facilitate the awareness process.
Once you have a strategy, campaign messages and identified target audiences, you will need to determine the channels to reach those audiences. In addition to the print and digital media, organising event is a critical piece. When events are developed as a part of an integrated communication campaign, they are going to give you the best return on your campaign.
Seldia, the European Direct selling association entrusts the communication agency, Page in extremis with the development of its Integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…
Interested?
Contact us to get the conversation started: www. inextremis.be
"The creative process has traditionally been described as taking five steps. The first is a period of preparation, becoming immersed, consciously or not, in a set of problematic issues that are interesting and arouse curiosity"
— Csikszentmihalyi, Mihaly in Creativity: Flow and the Psychology of Discovery and Invention (Harper Perennial Modern Classics).
The new issue of the Customs magazine is out!
In this edition, you will find background articles on the priority work areas identified by WCO Members, the activities carried out from July 2018 to June 2019, the control of dual-use items, the security risks associated with e-commerce, analytic approaches to risk management, how to make leadership development a priority of Customs and much more.
Magazines stand out in a competitive market of branded content dominated by digital. Global organisations like the World Customs Organisation (WCO) see print magazines as a vehicle to reinforce their brand awareness.
Considering the amount of digital information, including email, video, mobile and social, print magazines are an offline component that offers an alternative way to connect, and gives readers a satisfaction different from online.
Magazines offer another road to connect with stakeholders in a meaningful way. They engage full-circle. They encourage dialogue in multiple spaces with QR codes to scan, custom short URLs that drive readers online to explore more content.
In close collaboration with the WCO communication team, the magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
For more information on print magazine production or ideas for how to get started:
"Each of us is born with two contradictory sets of instructions: a conservative tendency, made up of instincts for self-preservation, self-aggrandizement, and saving energy, and an expansive tendency made up of instincts for exploring, for enjoying novelty and risk—the curiosity that leads to creativity belongs to this set. We need both of these programs"
— Csikszentmihalyi, Mihaly in Creativity: Flow and the Psychology of Discovery and Invention (Harper Perennial Modern Classics).
Clues for impactful presentations
Never forget that first class presentations require time and focus for:
Exploration & research > Generate ideas > Organise ideas > Collect feedback > Storyboard > Build the slides > Rehearse, rehearse, rehearse!
Here are six pointers we give you to enhance your abilities to make impactful presentations:
1) Think communication — not decoration,
2) Clarify your intentions,
3) Being obsessed with ideas — not tools,
4) Know when to stop,
5) Let your ego at the door.
6) Images also have an exceptional potential to get an emotional response from your audience.
Pictures help us become involved. With images, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals.
The images contribute positively to the storytelling process that makes communication more engaging.
With all this in mind, the communication agency, Page in extremis can help you develop the most strategic presentations for your organisation.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
More information:
"The art of doing things differently is always collective. No one can do things differently alone, and creativity is not sufficient in itself. Creators require people by their side who believe, dare, and care"
— Aula, Pekka, Heinonen, Jouni. The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals). Springer International Publishing.
New opportunities for investing in children
The 2019 Eurochild Report on the European Semester has been launched in the European Parliament at the event Towards No child poverty in Europe 2030: Preventing and tackling child poverty.
The European Semester is the EU’s economic, social and employment policy framework that runs on a yearly cycle. The Report responds to the 2019 European Semester with a children’s rights perspective of 29 Eurochild members who represent 22 European countries!
It’s four main recommendations are as follows:
1. Ensure that children are included in the next policy framework driving the European Semester
2. Use the link between EU funding and the European Semester to promote the social dimension of policies
3. Include a focus on children’s well-being in the EU’s analysis of national policy development in the Country Reports
4. Make the engagement of civil society in the European Semester a requirement for both Member States and the European Commission
Eurochild is a network of organisations and individuals working in and across Europe to promote the rights and well-being of children and young people.
The mission of the network is to promote the rights and well-being of children in policy and practise through advocacy, membership exchange and research.
Eurochild’s work is underpinned by the United Nations Convention on the Rights of the Child (UNCRC). An international human rights treaty that grants all children and young people a comprehensive set of rights.
The network is co-funded by the European Union’s Programme for Employment and Social Innovation (EaSI). A financing instrument at EU level which promotes, amongst others, combating social exclusion & poverty.
The communication agency, Page in extremis is proud to have participated, in the creative development and the graphical production of the Report.
Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centred brands and produces percussive digital and classic media.
Be energised by our know-how, contact us!
More information:
"It is important to understand that there is a very close connection between your social media activity, Public Relations (PR) activity and search optimization. It is also essential to realize that all of these things make up a significant part of your digital branding"
— Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
How is the private employment industry making a difference in the new world of work?
The private employment industry believes in “social innovation” as the way forward.
Social innovation is defined as the implementation of new solutions for working, learning and social protection for the benefit of workers, employers and society in general.
The World Employment Confederation’s members have developed a map detailing the goals and conditions of social innovation, suggesting some examples of potential actions, identifying which stakeholders the industry should work with as well as outlining the benefits and risks for the sector.
The social innovations stories, the WEC online platform presents about 30 cases studies. Find out through concrete cases how the private employment industry is making a difference in the new world of work by implementing new ways of working, learning and providing social protection.
All around the world, WEC members are implementing new ways of working, learning and providing social protection. Check out what is happening in specific countries!
As labour markets enablers, the World Employment Confederation-Europe and its members believe that they have a leadership role to play in building such future proof labour markets.
The WEC online platform of social innovation stories is the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://www.socialinnovationstories.org/
http://www.inextremis.be
"Our ability to utilize social media effectively will come down to having interesting and useful content to share, and being willing and able to engage in an open and authentic way"
— Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
How to combine both a strategic and practical approach to social media?
Any social media strategy is an integral part of all communication strategy and therefore needs to be embedded in any global strategy of development.
Each organisation needs to set social media goals that support its broader objectives as an organisation. They also need to consider how they represent their brand in social channels and demonstrates their brand purpose.
To align your social media strategy with your overarching organisational development strategy, you need to answer some crucial questions:
- Who your core audience is?
- where they engage in social media?
- how and what they use it for?
- and how social media is integrated into their working journey as well as how you might fit into it as a brand?
With social media, you can ensure that your brand has a presence precisely where your audience spends a part of their time.
Social media enables a brand to get closer to its audience by providing unique and essential insights into their behaviour, their views, and how they feel about you.
By using sophisticated and accurate targeting techniques, you can ensure that your brand is seen by its stakeholders.
When acting on a Social Media campaign, you connect with your viewers through a follow, comment, or like but, also on a deeper level through posting key-facts that familiarise your readers about the reasoning behind your messages.
By consistently sharing the same messages across your campaign without being redundant, your followers will assimilate what you stand for.
DirectSellingIs is an example of a Social Media Campaign managed by a European Association. The campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.
The campaign is divided into several phases.
The purpose of the current stage is to address 4 key recommendation to the European Parliament and Commission.
http://recommendations.seldia.eu/ is the campaign micro-website where you can find the recommendations for the European Parliament and Commission.
On the micro-website, you will find the latest facts and figures on Direct Selling to provide the regulatory with a clear picture of what it’s all about.
The communication agency Page in extremis has designed and produced the Social Media Campaign in close collaboration with the Seldia team.
Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.
Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.
Interested in partnering with Page in extremis?
More information:
http://recommendations.seldia.eu/
http://www.inextremis.be
"One of the greatest opportunities with any digital branding is to integrate multiple channels together and work throughout each stage of the user journey. Social media gives us the opportunity to tie together online and offline experiences and merge them into more seamless experiences"
— Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
Celebrate 60th years of automotive excellence with CLEPA
This year, CLEPA, the European Association of Automotive Suppliers has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.
The 4th December, CLEPA will celebrate its anniversary at The Square, Brussels.
This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.
The opening will be addressed by Peter Altmaier, Federal Minister for Economic Affairs and Energy, Germany and Bruno Le Maire, Minister of Economy and Finance, France.
A conference-debate will follow regarding the automotive supply industry’s vision on the future of mobility: competitive, safe, sustainable & smart with Volkmar Denner, CEO of Bosch, Jordi Lombarte, CTO of Autoliv, Jörg Stratmann, CEO of Mahle and Jada Smith, Vice President Advanced Engineering and External Relations of Aptiv.
In the afternoon, will occur a panel discussion concerning European technology leadership, harnessing the power of innovation with Barbara Eibinger-Miedl, Minister and CoRAI - Committee of the Regions - Automotive Intergroup President, Karima Delli, Member of the European Parliament, Chair of the Committee on Transport and Tourism, Patrick Koller, CEO of Faurecia, Wolf-Henning Scheider, CEO of ZF and Jon Lindén, serial entrepreneur, start-up founder and CEO of Ekkono.
In parallel to the conference, this event will showcase the forward-thinking technology solutions produced by the automotive parts and components industry. Interactivity and experience are the keywords.
For the occasion, the European association has entrusted the communication agency, Page in extremis with the design of a radiant and festive visual identity. A series of funny communication devices will be emitted shortly. Stay tuned for more information.
The communication agency Page in extremis is happy to collaborate to the 60 anniversary of the European association within a creative dialogue framework with the CLEPA’s communication team.
Page in extremis creates the identity of major innovative events for many well-known European institutions and associations.
The communication agency, Page in extremis has defined a smooth process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency helps organisations engage with their stakeholders and convey their messages.
For more information:
https://futureaswemove.eu/event/
http://www.inextremis.be
