"Quality is a vague term, so what do we mean? This is when you and your content strategist can step back, look at the content with which you’ll be working, and ask what do we have and is this any good?"
— M. Bloomstein in Content Strategy at Work — Real-World stories to strengthen every interactive project
"No matter what your role is on any project team, there are ways in which you can introduce the powerful principles and tools of content strategy and immediately improve the way content is created and cared for, thereby improving the content itself"
— K. Halvorson in Content Strategy at Work
"You’ve built it, and they have come. Now what? Once the messages have reached the target audiences and the conversations have begun to percolate, the corporate communication function’s job has only just begun"
— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications
"Besides acknowledging the rapidly changing business environment, companies must adapt without changing what they stand for or compromising their principles"
— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications
"Architecture starts when you carefully put two bricks together. There it begins"
— Ludwig Mies Van Der Rohe
"In an era when management consultants talk about putting the customer at the heart of the company, perhaps another way of describing the concept of citizen brands is of it being about putting society at the heart of the company"
— M. Willmott in Citizen Brands
"Behold, your content. Your business needs it. Your users want it. And yet no one seems quite sure what to do with it. A website redesign? A new CMS? Whatever the case, you’re ready for a change. Let’s put your content to work."
— K. Halvorson and M. Rach in Content Strategy for the Web
