"Writing is the culmination of a process of conceiving, researching, analyzing, ordering, and structuring. Writing is design"
— S. Heller in Writing and Research for Graphic Designers
"Symbols have an enormous capacity to carry multiple, even contradictory meanings that can be fluid in the face of change. But remember that it is the act of making meaning together rather than the precise meanings made that produces brand value."
— M. J. Hatch and M. Schultz in Taking Brand Initiative - How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
"Truth. Beauty. Excitement. Significance. Persuasion"
— J. Steel in Perfect Pitch
"A graphics Audit consists of an inventory of the symbols used in an organization, as well as the way they are conveyed through corporate communication"
— C. B. M. van Riel and C J. Fombrun in Essentials of Corporate Communication - Implementing practices for effective reputation management
"An initial consulting phase may not be necessary for every project, but there are plenty of situations in which it would be wise to set aside focused time (…) to work through a strategic approach to the website"
— C. Butler in The Strategic Web Designer, How to confidently navigate the web design process
"A mathematician once told me that there are really only four numbers in the world: one, two, three, and many"
— B. A. Garner in Better Business Writing (Harvard Business Review Guide)
"Like other management systems that operate continuously in organizations, a corporate identity process should be developed which allows for the regular re-evaluation of perceptions of the organization by its important audiences, and for the re-formulation or re-establishment of the company’s vision when it has been forgotten or become outdated"
— Financial Times in Corporate Identity Audit, a company self-assessment tool.
