"First remember to make no commitment without consultation"
— R. Solomon in “The Art of Client Service”
(Source: inextremis.be)
"Will you effectively use images in your content?"
— G. Plumley in “Website Design and Development: 100 Questions to Ask Before Building a Website”
(Source: inextremis.be)
"You’re only going to be able to make two or three key points. So make them and make them memorable"
— P. Coughter in “The Art of the Pitch: Persuasion and Presentation Skills That Win Business”
(Source: inextremis.be)
"There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique"
— Martha Graham, pioneer of modern dance
(Source: inextremis.be)
"It pays to attach a sound, such as music or powerful words and symbols. The combination of visual and audio stimuli delivers a 2 + 2 = 5 impact"
— Philip Kotler in his foreword of “Brand Sense: Sensory Secrets Behind the Stuff We Buy” by Martin Lindstrom.
(Source: inextremis.be)
"We don’t know where we get our ideas from. What we do know is that we do not get them from our laptops"
— John Cleese
(Source: inextremis.be)
"The classic way to differentiate a brand in a mature category is to add a service. Branding that service and actively managing it over time can create significant branded differentiator"
— David A. Aaker in “Brand Portfolio Strategy”
(Source: inextremis.be)