Why is integrated communication favoured?
Integrated Communication is a simple concept.
It ensures that all forms of communication and messages are carefully linked together.
At its basic level, Integrated Communication means combining all the...

Why is integrated communication favoured?

Integrated Communication is a simple concept. 

It ensures that all forms of communication and messages are carefully linked together. 

At its basic level, Integrated Communication means combining all the communication tools, so that they work together in harmony, providing they speak consistently with one voice all the time, every time. Their sum impact is more significant than their parts impact.

Integrated Communication wraps communications around audiences and helps the targeted audiences move through the various stages of the perception process. 

Consistent images and relevant, useful, messages help nurture long term relationships with audiences.

The organisation consolidates its image, develops a dialogue and nurtures its relationship with their audiences.

Carefully linked messages help audiences by giving timely reminders, updated information which, when presented in a planned sequence, help them move comfortably through the stages of the recognition process.

The campaign that GS1 Healthcare did for its new standard for investigational products is a brilliant example of Integrated Communication.

GS1 Healthcare has entrusted the communication agency Page in extremis with the development of the Integrated campaign.

Various tools have been selected and developed: a specific web page as a central point of communication, an explanatory video animation, a powerpoint slide,  a series of teasers for the social media, a poster, article, press release, and a leaflet summary.

The agency addressed the redactional and the design development for each communication support within an intimate dialogue between the GS1 Healthcare unit and the agency copywriter.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

Video animation: https://www.youtube.com/watch?v=FpccPy7w74w&t=40s

"If you can’t describe what you are doing as a process, you do not know what you are doing"

— W. Edwards Demin quoted by D. La Piana in The nonprofit strategy revolution

"Sharing feedback—particularly corrective feedback—can be difficult, and many people breathe a sigh of relief when that step is done. But you’re not finished yet. For feedback to be truly effective, it has to be heard and implemented. The next step of the process is planning how to move forward"

— Harvard Business Review. Giving Effective Feedback (HBR 20-Minute Manager Series) (Emplacements du Kindle 334-336). Harvard Business Review Press. Édition du Kindle. 

"Traditional design methods struggle when dealing with complex or chaotic problems or with large amounts of data. The affinity diagram organizes a large quantity of information by natural relationships"

— R. Curedale in Design Thinking — Process & Methods 

"Experiences are triggered by stimuli that elicit recognition. These could include visuals, symbols, photographs, videos, smells, and sound. Experience designers need to consider what combinations of these are the triggers for brand recognition and how to use them to support delivery"

— I. Mootee in Design thinking for strategic innovation

How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels...

How to maximise the impact of your communication campaigns?

Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.

By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.

At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.

Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.

Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.

If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.

The European association, ASECAP makes good use of integrated communication campaigns.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.

This collaboration includes the elaboration of digital and print communication media.

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.

We can help you reinforce your communication objectives.

Source: http://www.inextremis.be

EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.
EurEau brings...

EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.

EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries. EU accession countries have an observer status.

EurEau promotes the common interests of the members within the EU institutions and keep them informed of relevant developments in the European arena.

EurEau in collaboration with the communication Agency, Page in extremis, has produced a series of videos giving an overview of the advantages of becoming  a member of the association.

4 videos have been produced entitled as following:

- What, for you, are EurEau’s Successes?

- What is the benefit of having your organisation’s voice heard at EU level through EurEau?

-What do you see are the challenges ahead for EurEau?

- Why is it important for your organisation to be a member of EurEau?

EurEau’s youtube channel has been created:
https://www.youtube.com/channel/UCzvCtJXMAoHU_SVnrQFK1jw

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be