Communication Agency Brussels - Your Partner in Design and Brand

DigiPLACE has a brand new logo!

DigiPLACE is an EU-funded project with a budget of €1 million aiming at creating a roadmap for a Digital Platform for Construction in Europe.

DigiPLACE is a framework allowing the development of future digital platforms as common ecosystems of digital services that will support innovation, commerce, etc.

DigiPLACE will define a Reference Architecture Framework for digital construction platform based on an EU-wide consensus involving a large community of stakeholders, resulting in a strategic roadmap for successful implementation of this architecture.

This project is the first-ever proposal targeting the digital transformation of the construction industry to receive EU funding from Directorate‑General for Communications Networks, Content and Technology (DG CONNECT).

CECE will be in charge of the project’s communication and dissemination activities.

CECE will be responsible for the project’s website, managing the social media, planning and organising events and disseminating project’s results.

CECE chooses the communication agency Page in extremis as its partner to carry out these tasks.

The DigiPLACE logo crystallises the first stage of this great adventure.

The logo is the result of an intimate collaboration between the CECE team and the creative unit of the communication agency.

Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information: www.inextremis.be

Happy 30th anniversary to the French-speaking Brussels Parliament!

When it was created in 1831, Belgium was organised into a unitary but decentralised state: all powers were concentrated at the level of the national state, which discharged a certain number of powers over subordinate communities, namely the provinces and municipalities; the autonomy of these was controlled by the central authority.

The transition from a unitary state to a federal state took place in different stages and was the subject of six institutional reforms.

The French-speaking Brussels Parliament finds its origin in these institutional reforms. It is a full-fledged parliamentary assembly made up of the 72 elected French-speaking members of the Brussels Regional Parliament.

The French-speaking Brussels Parliament adopts decrees and regulations applying in Brussels to public or private French-speaking institutions active in Community matters.

The decrees have equal power to the laws in matters which concern in particular the assistance to the people, the health and the vocational training, as well as to the international treaties or agreements of cooperation concluded in these domains.

The scope of the decrees and regulations voted by the French-speaking Brussels Parliament is limited in the territory of the Brussels-Capital Region to institutions which, because of their organisation, are considered to be unilingual French.

To mark its 30th anniversary, the French-speaking Brussels Parliament has entrusted the communication agency Page in extremis with the creation of a logo that will be used throughout the year.

The collaboration between the French-speaking Brussels Parliament and the Page in extremis began twelve years ago, in 2006.

The creative team of the communications agency is very proud to establish and maintain exceptionally long-lasting relationships with the vast majority of its clients. This demonstrates the consistent quality of the agency’s services and the profound dedication of all its collaborators.

Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information: www.inextremis.be

Discover our new portfolio online!

http://www.inextremis.be/portfolio

Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis sits in Brussels. The multidisciplinary team helps you define and translate the principal messages of your organisation into brilliant visual systems.

The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).

Interested in partnering with Page in extremis?

Based in Brussels, Page in extremis makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be/portfolio

http://www.inextremis.be/

http://www.inextremisbranding.be

http://www.inextremisdigital.be

How to maintain consistency in your visual communication?

Consistency creates visibility and recognition. When you have defined your visual identity, it is essential to apply it consistently to all the touch point between your Brand and your various stakeholders.
Some hints can help you succeed in this task —For better performance, consider them as a whole method.

Succinctly, here are described the seven steps process for maintaining better consistency for your Brand:

Step 1: Alignment
Coherence in your visual identity is easier to manage when you have an internal and external alignment. Internally, your visual identity needs to be founded on your Brand values and your behaviours.
Externally, the alignment with your core idea, your positioning and the experience of your stakeholders must be exposed.

Step 2: Set guidelines
When a strong brand is aligned, a guiding set of rules is easier to define. The rules should not necessarily be unvarying: in our current world, they can be flexible or, even better, dynamic. However, the most significant concern is that the rules should be well determined and applied rigorously. You need to develop and share a central document that gathers all rules to use. This handbook is called a Brand guide.

Step 3: Name a Brand Guardian
A Brand guide is not sufficient. You need someone in your organisation that checks the consistency of every branded touch points before to diffuse them. This person is called a Brand Guardian.  Often, a member of the Communication Department plays this crucial role.

Step 4: Training
Ideally, the Brand Guardian must be helped in his task by the staff of your organisation. To arrive at this level of engagement, you need to communicate the fundamental of your Brand to every colleague. Then you need to explain your Brand rules and train them on how to use it. Therefore, you can use them all as Brand Ambassadors.

Step 5: Communicate
Communication is central to the process. You need to communicate the most significant pillars of your Brand to your main external stakeholders. This will help your partners to understand better the way you would like to be seen by them. Besides, why not, they can also become your Brand Ambassadors?

Step 6: Repeat
Don’t be afraid to replicate your main messages, images and visuals. Studies show that a person needs to be faced with a Brand at least six times before being able to memorise it. Internally, this could appear unpleasant but you can avoid the motionless feeling by developing flexibility in your visual expression.

Step 7: Refresh
Nowadays, the world is moving faster than ever. New technologies bring new ways to think and express your Brand. You need to update your visual identity on a regular basis. If you update the general look and feel of your brand at least each year, your Brand will not appear old fashioned and you will never be obliged to make radical modifications. We do not speak about your logo and the main pillars of your communication but the general visual environment of your brand.
Think about it: the institutional brand of the Grand Father does not connect anymore with anyone, except for the supporters of a bygone era.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication projects.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

Toast to the new logo of the WiM Association!

WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.

WiM works to promote moderation and responsibility in wine drinking as a cultural and social norm, safeguarding the central place of wine in the gastronomic and cultural heritage of our societies while preventing and reducing alcohol abuse and the related harm.

As the communicator of their quality products and, as part of the self-regulation approach, the wine sector is the constant supporter of responsible communication and has defined a set of communication standards particular to the wine products.

The goal is to inform and educate about the inherited values of the wine culture as well as the social and health risks connected with excessive alcohol consumption and misuse thereby helping to make informed and responsible decisions about drinking compatible with a healthy lifestyle.

Today, WiM aggregates 18 members — among them, national associations, institutes and leading wine companies — highly respected for their excellence and their social responsibility commitment.

The WiM logo is a component of the communication strengthening coming from the collaboration between WiM and the strategic communication agency, Page in extremis.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

The Small Farmers, Big Business Partnership has just renewed its logo.

Based on a shared vision and complementary expertise for sustainable approaches to poverty alleviation and food and nutrition insecurity, COLEACP, GIZ, SNV and UNIDO decided to establish the Small Farmers Big Business Partnership in 2012, with the aim to implement a joint approach that will more effectively tackle the barriers to inclusive agribusiness and growth in the developing world.  

Sustainable and inclusive agricultural value chains are essential to food and nutrition security, resilience, poverty alleviation and economic green growth.

For this, there is a need to re-think relationships between stakeholders along supply chains in order to ensure a world that can feed itself.

The Small Farmers Big Business Partnership’s common vision is that sustainable development must go hand in hand with the engagement of the private sector: encouraging Public/Private Partnerships in smallholder agricultural development and raising the capacities of private entrepreneurs, including commercial and smallholder farmers, to meet the increasingly complex requirements of domestic, regional, and international markets.

The Communication agency, Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the creation and development of the new logo “The Small Farmers, Big Business" Partnership.

Programme branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

COLEACP (Europe-Africa-Caribbean-Pacific Liaison Committee)
GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)
SNV (SNV Netherlands Development Organisation)
UNIDO (United Nations Industrial Development Organization)

Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of FIEC.

FIEC speaks for the European construction industry. 

Through its 33 national member federations in 29 European countries, FIEC represents, without discrimination, construction enterprises of all sizes, from all building and civil engineering specialities, engaged in all kinds of working methods.

FIEC is the “Social Partner” representing employers in the European Sectoral Social Dialogue “Construction”.

Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Source: http://www.inextremis.be

NOHA has an invigorating new visual identity and a refreshed logo!

NOHA is an international association of universities with the aim to enhance professionalism in the Humanitarian sector, by promoting Humanitarian values and providing certificated high level courses, as well as promoting research and policy papers on key humanitarian issues.

NOHA is supported by the EU through DG Humanitarian Aid & Civil Protection - ECHO and DG for Education and Culture.

The new identity has been developed by the communication agency, Page in extremis. During the process, the Human Centered Approach has been the core idea for the visual design development.

Alongside the logo, a new tagline has been defined: “A Commitment to Humanitarian Excellence”. The new website will be soon published.

Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication. The multidisciplinary team creates and refreshes logos and innovative brands, and developes digital and classic media.

Source: http://www.inextremis.be

The main role of Eurogypsum’s name and logotype is to express in the most direct way possible the organization’s area of interest. As the words EURO and GYPSUM fulfil this task, they form the main part of the logo. Clearly composed in a contemporary typeface and “spiced” with green triangles, they create an authoritative, institutional but positive and “human” unit all at once.